Marc Lelandais (born May 8, 1966 in

Mayenne Mayenne ( ) is a landlocked department in northwest France named after the river Mayenne. Mayenne is part of the administrative region of Pays de la Loire and is surrounded by the departments of Manche, Orne, Sarthe, Maine-et-Loire, and Il ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

) is a French business executive in the luxury and textile industry. He became chairman of

ST Dupont S.T. Dupont is a French manufacturing company based in Paris, which has been making luxury goods since its founding in 1872. Products commercialised include handbags, lighters, collectible pens, perfumes (produced under license by '' Interparfum ...

in 2005 and then Lancel from 2006 to 2012. In July 2012, he was made CEO of French clothing distributor Vivarte but was terminated in 2014. In 2015, he founded the consulting firm Pacello & Co.

Early life and education

Lelandais earned an

MBA A Master of Business Administration (MBA) is a professional degree focused on business administration. The core courses in an MBA program cover various areas of business administration; elective courses may allow further study in a particular a ...

in Luxury Brands Marketing and International Management from

ESSEC Business School Founded in 1907, ESSEC Business School (École Supérieure des Sciences Economiques et Commerciales) is a French higher education institution specialising in business and management. It is a grande école, a type of institution known for select ...

. He has a master's degree in Political Science and a Postgraduate Diploma in Marketing from the

Paris-Sorbonne University Paris-Sorbonne University (also known as Paris IV; ) was a public university, public research university in Paris, France, active from 1971 to 2017. It was the main inheritor of the Faculty of Humanities of the University of Paris. In 2018, it m ...

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

Career

Lelandais started his career in 1990 with the designer

Pierre Cardin Pierre Cardin (born Pietro Costante Cardin; 2 July 1922 – 29 December 2020) was an Italian-born naturalised-French fashion designer. He is known for what were his avant-garde style and Space Age designs. He preferred geometry, geometric shap ...

in the Perfumes and Cosmetics division. He managed the Sales and Marketing Department of the Parfums de Femme Distribution network ( Marionnaud Parfumeries) and was responsible for the opening of new stores and brand marketing. Lelandais worked briefly at watchmaker

Raymond Weil Raymond Weil Genève SA () is a Swiss luxury watchmaker founded in 1976 in Geneva by Raymond Weil and Simone Bédat. Simone Bedat and her son left the company in 1996 to form Bedat & Co. Weil led the company until his retirement in 2002; he d ...

, and then took over the Marketing Department at Children Worldwide Fashion. In 2001, he took charge of the Accessories, Leather Goods and Lifestyle division of the

Escada Escada SE is a luxury women's designer clothing company headquartered in Aschheim, Germany. The company is owned by Regent, L.P., an international private equity firm led by investor Michael Reinstein. The company was founded in 1978 by desi ...

Group, and took part in the launching of several new lines. In September 2005 he took management of ST Dupont, which had been undergoing a difficult financial situation for many years. Lelandais left after six months because of disagreements with the Asian shareholder about the best approach to recovery. He was hired in 2006 by Richemont Group to restructure the company Lancel, which had been in financial difficulties. He developed a new line of leather goods promoted by celebrities, and marketed it in Asia. He oversaw the renovation of the Lancel stores. After six years Lelandais was dismissed by the

Richmond Group The Richmond Group also known as the Richmond School, is a group of American Impressionist painters who worked in the Richmond, Indiana, area from the late 19th Century through the mid-20th Century. While the Richmond Group had no formal organiza ...

. In 2012, Lelandais became director of Vivarte Group (formerly

André André — sometimes transliterated as Andre — is the French and Portuguese form of the name Andrew and is now also used in the English-speaking world. It used in France, Quebec, Canada and other French-speaking countries, as well in Portugal ...

), which owns 24 fashion brands. In July 2012, he was made CEO succeeding Georges Plassat. He conducted a business reorientation of 17 companies through brand redeployment, internationalization, digitalization, and repositioning away from discount lines. The company was able to reduce its debt by 2 billion euros through a restructuring deal with its creditors. LeLandais was terminated because of disagreements with the shareholders over future governance. In 2014 Lelandais was replaced as CEO by Richard Simonin.

Historical preservation

Lelandais has worked to preserve Renaissance buildings built between 1480 and 1515 in the

Châteaux of the Loire Valley The châteaux of the Loire Valley () are part of the architectural heritage of the historic towns of Amboise, Angers, Blois, Chinon, Montsoreau, Orléans, Saumur, and Tours along the river Loire in France. They illustrate Renaissance ideals of des ...

. He undertook the renovation of old houses at

Amboise Amboise (; ) is a commune in the Indre-et-Loire department in central France. Today a small market town, it was once home to the French royal court. Geography Amboise lies on the banks of the river Loire, east of Tours. It is also about awa ...

and

Chaumont-sur-Loire Chaumont-sur-Loire (, ), commonly known as Chaumont, is a commune and town in the Loir-et-Cher department and the administrative region of Centre-Val de Loire, France, known for its historical defensive walls and its castle. Château de Chaumo ...

by using local craftsmen. He purchased Château-Gaillard historical domain at Amboise and reopened it to the public in 2014 after four years of renovations." Château Gaillard est redevenu " un bijou " "
'' La Nouvelle Republique'', 09/06/2016 He is the administrator of the Société des Amis du

Musée de Cluny The Musée de Cluny (), officially Musée de Cluny-Musée National du Moyen Âge (), is a museum of medieval art in Paris. It is located in the 5th arrondissement of Paris, bordered by square Samuel-Paty to the south, boulevard Saint-Michel to t ...

, National Museum of the Middle Ages, Paris.

Literature

*''L'abbé Sieyès sous la Convention Nationale'', Biography, 1989, Paris 1 Panthéon Sorbonne (OCLC 493178730) *''Les relations du personnel politique aux sondages d'opinion : histoire et analyse d'une entreprise politique : le barrisme de 1976 à 1991'', 1991, Paris 1 Panthéon Sorbonne, Mémm DESS (OCLC 29456608)

References

{{DEFAULTSORT:Lelandais, Marc 1966 births Living people People from Mayenne French businesspeople in fashion French financial businesspeople French business executives ESSEC Business School alumni Paris-Sorbonne University alumni