Marc Benioff
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Marc Russell Benioff (born September 25, 1964) is an American
internet entrepreneur An Internet entrepreneur is an owner, founder or manager of an Internet-based business. This list includes Internet company founders and people brought on to companies for their general business or accounting acumen, as is the case with some CEOs ...
and philanthropist. Benioff is best known as the co-founder, chairman and CEO of the software company
Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and ap ...
, as well as being the owner of ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' magazine since 2018.


Early life and education

Marc Russell Benioff was born on September 25, 1964, in the
San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
. He is the grandson of Marvin Lewis, a California trial attorney and member of the
San Francisco Board of Supervisors The San Francisco Board of Supervisors is the board of supervisors, legislative body within the government of San Francisco, government of the San Francisco, City and County of San Francisco in the U.S. state of California. Government and polit ...
who championed the creation of the
Bay Area Rapid Transit Bay Area Rapid Transit (BART) is a rapid transit system serving the San Francisco Bay Area in California. BART serves 50 stations along six routes and of track, including eBART, a spur line running to Antioch, and Oakland Airport Connecto ...
(BART) system. Benioff grew up in Hillsborough and graduated from Burlingame High School in 1982. Benioff received a Bachelor of Science in
business administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...
from the
University of Southern California The University of Southern California (USC, SC, or Southern Cal) is a Private university, private research university in Los Angeles, California, United States. Founded in 1880 by Robert M. Widney, it is the oldest private research university in ...
, where he was a member of the
Tau Kappa Epsilon Tau Kappa Epsilon (), commonly known as or Teke, is a social college fraternities and sororities, fraternity founded on January 10, 1899, at Illinois Wesleyan University. The organization has chapters throughout the United States and Canada, maki ...
fraternity A fraternity (; whence, "wikt:brotherhood, brotherhood") or fraternal organization is an organization, society, club (organization), club or fraternal order traditionally of men but also women associated together for various religious or secular ...
, in 1986.


Career

While in high school, Benioff sold his first application, How to Juggle, for $75. In 1979, when he was 15, Benioff founded Liberty Software, creating and selling games such as ''Flapper'' and ''King Arthur's Heir'' for the
Atari 8-bit The Atari 8-bit computers, formally launched as the Atari Home Computer System, are a series of home computers introduced by Atari, Inc., in 1979 with the Atari 400 and Atari 800. The architecture is designed around the 8-bit MOS Technology 650 ...
. Royalties from these games helped Benioff pay for college. While at
USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...
, Benioff had an internship as a programmer at
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
where he wrote
assembly code In computing, assembly language (alternatively assembler language or symbolic machine code), often referred to simply as assembly and commonly abbreviated as ASM or asm, is any low-level programming language with a very strong correspondence bet ...
for the
Macintosh Mac is a brand of personal computers designed and marketed by Apple Inc., Apple since 1984. The name is short for Macintosh (its official name until 1999), a reference to the McIntosh (apple), McIntosh apple. The current product lineup inclu ...
. He joined
Oracle Corporation Oracle Corporation is an American Multinational corporation, multinational computer technology company headquartered in Austin, Texas. Co-founded in 1977 in Santa Clara, California, by Larry Ellison, who remains executive chairman, Oracle was ...
in a customer-service role after graduating. Benioff worked at Oracle for 13 years in a variety of sales, marketing, and product development roles. At 23, he was named Oracle's Rookie of the Year, and later became the youngest vice president in the company's history.


Salesforce

Benioff founded
Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales, customer service, marketing automation, e-commerce, analytics, artificial intelligence, and ap ...
in 1999, while working from a San Francisco apartment. He defined its mission in a marketing statement as "The End of Software." This was a slogan he frequently used to preach about software on the Web; it was used too as a
guerilla marketing Guerrilla marketing is an advertisement Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in term ...
tactic against the dominant CD-ROM-based
customer relationship management Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers. By leveraging data-driven insights, CRM helps businesses optimize communication, enhance cus ...
(CRM) software provider at the time, Siebel. Benioff extended Salesforce's offerings in the early 2000s with the idea of a platform that allowed developers to create applications. In November 2021, Benioff became co-CEO of Salesforce when Bret Taylor's promotion to co-CEO was announced. One year later, Bret Taylor stepped down as Salesforce co-CEO, leaving Marc Benioff as sole CEO again. In January 2023 Benioff announced the mass dismissal of approximately 7,000 Salesforce employees via a two-hour all-hands meeting over a call, a course of action he later admitted had been a 'bad idea'. As of 2024, Salesforce is one of the biggest employers in San Francisco and the anchor tenant of
Salesforce Tower Salesforce Tower, formerly known as Transbay Tower, is a 61-story supertall skyscraper at 415 Mission Street, between First and Fremont Street, in the South of Market, San Francisco, South of Market district of downtown San Francisco. Its main ...
, the tallest building in San Francisco.


Time magazine

On September 16, 2018, Marc and his wife Lynne bought ''
Time Time is the continuous progression of existence that occurs in an apparently irreversible process, irreversible succession from the past, through the present, and into the future. It is a component quantity of various measurements used to sequ ...
'' for $190 million. In 2019, Benioff started Time Ventures, a venture capital fund that has invested in multiple companies, including
Commonwealth Fusion Systems Commonwealth Fusion Systems (CFS) is an American fusion power company founded in 2018 in Cambridge, Massachusetts, after a spin-out from the Massachusetts Institute of Technology (MIT). Its stated goal is to build a small fusion power plant ba ...
, Universal Hydrogen and NCX. In 2021, two companies Time Venture backed, Planet Labs and IonQ, went public.


Other work

Benioff is on the World Economic Forum's board of trustees and USC board of trustees. Benioff is a member of the
Business Roundtable The Business Roundtable (BRT) is a nonprofit lobbyist association based in Washington, D.C. whose members are chief executive officers of major U.S. companies. Unlike the United States Chamber of Commerce, whose members are entire businesses, ...
, an advocacy group of CEOs, and the Business Council. As of February 2022, Benioff had an estimated net worth of US$8.31 billion according to ''
Bloomberg Billionaires Index The ''Bloomberg Billionaires Index'', launched in March 2012, is a daily ranking of the world's 500 richest people based on their net worth. It features a profile of each billionaire, and includes a tool that allows users to compare the fortunes o ...
''.


Co-written work

Benioff has co-written four books about business and technology. In 2004, he co-wrote ''Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well'' with Karen Southwick. In 2006, he co-wrote ''The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy'' with Carlye Adler. In 2009, he co-wrote ''Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry'', also with Carlye Adler. In 2019, he again co-wrote ''Trailblazer: The Power of Business as the Greatest Platform for Change'', with
Monica Langley Monica Langley is an Executive Vice President at ''Salesforce''. Education Langley graduated from the University of Tennessee with a B.S. degree, highest honors in journalism. She graduated ''cum laude'' from Georgetown University Law Center. ' ...
. The book became a ''New York Times'' bestseller.


Recognition

In 2003, President
George W. Bush George Walker Bush (born July 6, 1946) is an American politician and businessman who was the 43rd president of the United States from 2001 to 2009. A member of the Bush family and the Republican Party (United States), Republican Party, he i ...
appointed Benioff co-chair of the President's Information Technology Advisory Committee. In 2009, Benioff was named a Young Global Leader by the
World Economic Forum The World Economic Forum (WEF) is an international non-governmental organization, international advocacy non-governmental organization and think tank, based in Cologny, Canton of Geneva, Switzerland. It was founded on 24 January 1971 by German ...
, and is a member of its board of trustees. In 2012, he was named one of the "Best CEOs in the World" by '' Barron''s and received ''
The Economist ''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
''s Innovation Award. In 2014, ''
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
'' readers voted him "Businessperson of the Year." In 2016, ''Fortune'' named him one of the "World's 50 Greatest Leaders." In 2019, he was recognized as one of the 10 Best-Performing CEOs by ''
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
'', and was elected to be a member of the
National Academy of Engineering The National Academy of Engineering (NAE) is an American Nonprofit organization, nonprofit, NGO, non-governmental organization. It is part of the National Academies of Sciences, Engineering, and Medicine (NASEM), along with the National Academ ...
. Benioff was named CNN Business CEO of 2020,and was ''Chief Executive'''s CEO of the Year in 2022. He was appointed a
Knight of the Legion of Honour The National Order of the Legion of Honour ( ), formerly the Imperial Order of the Legion of Honour (), is the highest and most prestigious French national order of merit, both military and civil. Currently consisting of five classes, it was ...
by the French government in 2022.He was also named to The Chronicles of Philanthropy’s Top 50 list for the 10th time in 2024.


Philanthropy

In addition to founding Salesforce in 1999, Benioff also founded the Salesforce Foundation. The foundation uses a "1-1-1" approach to corporate philanthropy, where the company gives one percent of employee time as volunteer hours, one percent of its product and one percent of its revenue to charitable causes. From 2010 to 2019, the Benioffs donated a total of $275 million to UCSF Children's Hospital, to fund research, and to create the UCSF Benioff Center for Microbiome Medicine. They have also donated $10 million to
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
for the Microbiome Therapies Initiative, and $35 million to the
University of California, San Francisco The University of California, San Francisco (UCSF) is a Public university, public Land-grant university, land-grant research university in San Francisco, California, United States. It is part of the University of California system and is dedic ...
, to establish a prostate cancer research initiative. Since 2016, Benioff has donated over $80 million as part of the Benioff Ocean Science Initiative at the
University of California at Santa Barbara The University of California, Santa Barbara (UC Santa Barbara or UCSB) is a public land-grant research university in Santa Barbara County, California, United States. Tracing its roots back to 1891 as an independent teachers college, UCSB joine ...
. In January 2020, Benioff announced that he and his wife would provide financial backing for 1t.org to support a global initiative to plant and conserve 1 trillion trees over the next decade. Benioff procured 50 million pieces of
personal protective equipment Personal protective equipment (PPE) is protective clothing, helmets, goggles, or other garments or equipment designed to protect the wearer's body from injury or infection. The hazards addressed by protective equipment include physical, elect ...
for hospitals and
COVID-19 Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic. The symptoms of COVID‑19 can vary but often include fever ...
first responders in the United States in March 2020. The Benioffs were founding partners of
Prince William William, Prince of Wales (William Arthur Philip Louis; born 21 June 1982), is the heir apparent to the British throne. He is the elder son of King Charles III and Diana, Princess of Wales. William was born during the reign of his p ...
's Earthshot Prize. In 2021, they were founding members of the World Economic Forum's Friends of Ocean Action initiative, and later pledged $300 million donation to plant trees and fund ecologically focused entrepreneurs.The Benioffs  also pledged $12 million to the
National Fish and Wildlife Foundation The National Fish and Wildlife Foundation (NFWF) is an American foundation that was chartered by the United States Congress in 1984 to increase the resources available for the conservation of the nation's fish, wildlife, plants, and habitats. A ...
over a five-year period (2022-2027) to support cleanup of the
Midway Atoll Midway Atoll (colloquialism, colloquial: Midway Islands; ; ) is a atoll in the North Pacific Ocean. Midway Atoll is an insular area of the United States and is an Insular area#Unorganized unincorporated territories, unorganized and unincorpo ...
.


Social activism


Abortion

In September 2021, Benioff announced that Salesforce would relocate any Texas employees who wanted to move after an
abortion law Abortion laws vary widely among countries and territories, and have changed over time. Such laws range from abortion being freely available on request, to regulation or restrictions of various kinds, to outright prohibition in all circumstances ...
went into effect.


LGBTQ issues

In March 2015, Benioff announced Salesforce would cancel all employee programs and travel in Indiana after the passing of the
Religious Freedom Restoration Act The Religious Freedom Restoration Act of 1993, Pub. L. No. 103-141, 107 Stat. 1488 (November 16, 1993), codified at through (also known as RFRA, pronounced "rifra"), is a 1993 United States federal law that "ensures that interests in religio ...
. This led to a revised version of the bill being signed into law that prohibited businesses from denying services to someone based on sexual orientation or gender identity. In February 2016, Benioff announced that Salesforce would reduce investments in Georgia and cancel a conference if HB 757, a bill that would allow businesses to decline services to same-sex couples, was passed. The governor vetoed the bill.


Gender pay gap

In April 2015, after the issue was raised by Salesforce chief personnel officer Cindy Robbins, Benioff announced that he would review salaries at Salesforce to ensure men and women were paid equally. He subsequently dedicated $8 million between 2015 and 2017 to “correct compensation differences by gender, race, and ethnicity across the company”.


Homelessness

In an October 2018 interview with ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'', Benioff criticized other technology industry executives for "hoarding" their money and refusing to help
the homeless Homelessness, also known as houselessness or being unhoused or unsheltered, is the condition of lacking stable, safe, and functional housing. It includes living on the streets, moving between temporary accommodation with family or friends, liv ...
in the
San Francisco Bay Area The San Francisco Bay Area, commonly known as the Bay Area, is a List of regions of California, region of California surrounding and including San Francisco Bay, and anchored by the cities of Oakland, San Francisco, and San Jose, California, S ...
. In 2019, the Benioffs donated $30 million to the Center for Vulnerable Populations for the Benioff Homelessness and Housing Initiative to study the impacts of homelessness, housing, and health. In July 2023, Benioff stated that San Francisco "will never go back to the way it was before the pandemic" and recommended that city leadership convert old office space into housing and hire more police. He used his platform on X to call for “refunding the police” numerous times in 2023.


Personal life

Benioff is married to Lynne Benioff and has two children. The family lives in San Francisco, California. He is a second cousin of
showrunner A showrunner is the top-level executive producer of a television series. The position outranks other creative and management personnel, including episode directors, in contrast to feature films, in which the director has creative control over th ...
and television writer
David Benioff David Friedman (; born September 25, 1970), known professionally as David Benioff (), is an American novelist, screenwriter, and producer. Along with his collaborator D. B. Weiss, he is best known for co-creating ''Game of Thrones'' (2011–201 ...
, known for ''
Game of Thrones ''Game of Thrones'' is an American Fantasy television, fantasy Drama (film and television), drama television series created by David Benioff and for HBO. It is an adaptation of ''A Song of Ice and Fire'', a series of high fantasy novels by ...
'', and Zach Lloyd, founder and CEO of Warp. A 2024 investigation by
NPR National Public Radio (NPR) is an American public broadcasting organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It serves as a national Radio syndication, syndicator to a network of more ...
journalist Dara Kerr found that Benioff has purchased more than 600 acres of land in
Hawaii Hawaii ( ; ) is an island U.S. state, state of the United States, in the Pacific Ocean about southwest of the U.S. mainland. One of the two Non-contiguous United States, non-contiguous U.S. states (along with Alaska), it is the only sta ...
, mostly near the town of Waimea on Big Island. Benioff's purchases, which totaled $24.5 million as of February 2024, have sparked concern among Waimea locals regarding rising housing prices. According to a Benioff spokesperson, the Benioffs have given away nearly 75 percent of the land they've purchased in Hawaii as of March 2024, including a total of 440 acres to the non-profit Hawaii Island Community Development Corporation. In March, Benioff donated $150 million to a group of Hawaii medical organizations to build additional facilities and to link the
Hawaii Pacific Health Hawaii Pacific Health is a nonprofit health care network of hospitals, clinics, physicians and care providers covering Hawaii and the Pacific Region. History Hawaii Pacific Health was formed in December 2001 with the merger of four hospitals: ...
system with other local hospitals.


References


Further reading

*


External links


Official company biography
{{DEFAULTSORT:Benioff, Marc 1964 births Living people Salesforce people 20th-century American businesspeople 21st-century American businesspeople American billionaires American computer programmers American Internet company founders American software engineers American technology chief executives American technology writers Apple Inc. employees Businesspeople from San Francisco American LGBTQ rights activists Oracle employees People from Burlingame, California Marshall School of Business alumni Writers from San Francisco 21st-century American philanthropists Knights of the Legion of Honour American recipients of the Legion of Honour