Maraetai is a coastal town to the east of
Auckland
Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
in
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
, on the
Pōhutukawa Coast
The Pōhutukawa Coast is an area of the Auckland Region in New Zealand. The area covers townships south of the Tāmaki Strait: Whitford, New Zealand, Whitford, Beachlands, New Zealand, Beachlands, Maraetai and Umupuia Beach, Umupuia. The area w ...
. Part of the traditional
rohe
The Māori people of New Zealand use the word ' to describe the territory or boundaries of tribes (, although some divide their into several .
Background
In 1793, chief Tuki Te Terenui Whare Pirau who had been brought to Norfolk Island drew ...
of
Ngāi Tai Ki Tāmaki
Ngāi Tai ki Tāmaki is a Māori people, Māori tribe that is based in the area around Clevedon, New Zealand, Clevedon, part of the Auckland region (''Tāmaki'' in the Māori language). It is one of the twelve members of the Hauraki Collective ...
, the area developed into a coastal holiday community in the early 20th Century.
Geography
Maraetai is located adjacent to the
Tāmaki Strait
The Tāmaki Strait is an area of the Hauraki Gulf in the Auckland Region of New Zealand's North Island. The strait is east of the Waitematā Harbour, and is located between Waiheke Island, East Auckland and the Pōhutukawa Coast. The area is so ...
, in the
Hauraki Gulf
The Hauraki Gulf / Tīkapa Moana is a coastal feature of the North Island of New Zealand. It has an area of 4000 km2,[Auckland City Centre
The Auckland Central Business District (CBD), or Auckland city centre, is the geographical and economic heart of the Auckland metropolitan area. It is the area in which Auckland was established in 1840, by William Hobson on land gifted by ''ma ...](_blank)
. Maraetai has a number of bays and beaches, including Omana Beach, Te Pene Beach, Ohinerangi Beach, Waiomanu Beach and
Magazine Bay. The closest town,
Beachlands, lies approximately 4 kilometres to the west.
History
Māori history
The Pōhutukawa Coast was visited by the ''
Tainui
Tainui is a tribal waka (canoe), waka confederation of New Zealand Māori people, Māori iwi. The Tainui confederation comprises four principal related Māori iwi of the central North Island of New Zealand: Hauraki Māori, Hauraki, Ngāti Maniapo ...
'' migratory waka around the year 1300. Tainui followers of Manawatere, who identified as
Ngā Oho
Ngā Oho, also known as Ngā Ohomatakamokamo-o-Ohomairangi, is the name of a historical iwi (tribe) of Māori who settled in the Auckland Region. In the 17th century, Ngā Oho and two other tribes of shared heritage, Ngā Riki and Ngā Iwi, form ...
, decided to settle the area between the Pōhutukawa Coast and Tūwakamana (
Cockle Bay).
Ngāi Tai ki Tāmaki
Ngāi Tai ki Tāmaki is a Māori people, Māori tribe that is based in the area around Clevedon, New Zealand, Clevedon, part of the Auckland region (''Tāmaki'' in the Māori language). It is one of the twelve members of the Hauraki Collective ...
, the
mana whenua
In New Zealand, tangata whenua () is a Māori term that translates to "people of the land". It can refer to either a specific group of people with historical claims to a district, or more broadly the Māori people who's common ancestors are bur ...
of the area, descend from these early settlers.
Ngāi Tai ki Tāmaki traditional stories talk about the land already being occupied by the supernatural
Tūrehu people, and many place names in the area reference Tūrehu figures, such as Hinerangi and Manawatere.
The name Maraetai is a traditional name for the
Tāmaki Strait
The Tāmaki Strait is an area of the Hauraki Gulf in the Auckland Region of New Zealand's North Island. The strait is east of the Waitematā Harbour, and is located between Waiheke Island, East Auckland and the Pōhutukawa Coast. The area is so ...
meaning "Marae Enclosed by the Tides", referring to how the sheltered ocean of the strait acted like a flat
marae ātea
A wharenui (; literally "large house") is a communal house of the Māori people of New Zealand, generally situated as the focal point of a ''marae''. Wharenui are usually called meeting houses in New Zealand English, or simply called ''wikt:wh ...
(marae entrance courtyard).
The name traditionally referred to the wider area between
Motukaraka Island
Motukaraka Island (Auckland) (Island of Karaka) is a uninhabited island off the coast of Beachlands in Auckland, New Zealand with historical significance and a rich history of Māori occupation.
The island is flat and approximately 15m ab ...
and the
Wairoa River. Traditional names associated with modern Maraetai include Ōmanawatere, the name of Manawatere's
pā
The word pā (; often spelled pa in English) can refer to any Māori people, Māori village or defensive settlement, but often refers to hillforts – fortified settlements with palisades and defensive :wikt:terrace, terraces – and also to fo ...
and
kāinga
A kāinga ( southern Māori: ''kaika'' or ''kaik'') is the traditional form of village habitation of pre-European Māori in New Zealand. It was unfortified or only lightly fortified, and over time became less important than the well-fortified ...
, Pōhaturoa, the name of the western Maraetai Beach as far as the Ōhinerangi stone, and Papawhitu, the name of the headland pā at modern Maraetai Point.
Maraetai was a customary food gathering area,
and around 200 people lives at the Papawhitu Pā, established in the 16th century.
When
William Thomas Fairburn
William Thomas Fairburn (3 September 1795 – 10 January 1859) was a carpenter and a lay preacher or catechist for the Church Missionary Society (C.M.S.) in the early days of European settlement of New Zealand.
Early life
He was born in Engla ...
visited the area in 1833, it was mostly unoccupied due to the events of the
Musket Wars
The Musket Wars were a series of as many as 3,000 battles and raids fought throughout New Zealand (including the Chatham Islands) among Māori people, Māori between 1806 and 1845, after Māori first obtained muskets and then engaged in an inte ...
, as most members of Ngāi Tai had fled to temporary refuge in the
Waikato
The Waikato () is a region of the upper North Island of New Zealand. It covers the Waikato District, Waipā District, Matamata-Piako District, South Waikato District and Hamilton City, as well as Hauraki, Coromandel Peninsula, the nort ...
.
In 1836, Fairburn purchased 40,000 acres between
Ōtāhuhu
Ōtāhuhu is a suburb of Auckland, New Zealand – to the southeast of the CBD, on a narrow isthmus between an arm of the Manukau Harbour to the west and the Tāmaki River estuary to the east. The Auckland isthmus is the narrowest connect ...
and Umupuia (
Duders Beach), including much of the catchment of the Wairoa River.
Fairburn established a
mission
Mission (from Latin 'the act of sending out'), Missions or The Mission may refer to:
Geography Australia
*Mission River (Queensland)
Canada
*Mission, British Columbia, a district municipality
* Mission, Calgary, Alberta, a neighbourhood
* ...
at Maraetai in 1837, where he taught reading, writing and spread Christianity among Ngāi Tai and
Ngāti Pāoa
Ngāti Pāoa is a Māori ''iwi'' (tribe) that has extensive links to the Hauraki and Waikato tribes of New Zealand. Its traditional lands stretch from the western side of the Hauraki Plains to Auckland. They also settled on Hauraki Gulf islands ...
. Fairburn resigned from the mission in 1841, and the mission was continued on Wiremu Hoete, until late 1843. Many Ngāi Tai and Ngāti Pāoa lived at the mission, and the farm surrounding the mission became one of the first farms in Auckland.
In 1851, Welsh farmer Thomas Eckford bought 368 acres from Fairburn around Maraetai as farmland, and the area was a site for
kauri
''Agathis'', commonly known as kauri or dammara, is a genus of evergreen coniferous trees, native to Australasia and Southeast Asia. It is one of three extant genera in the family Araucariaceae, alongside '' Wollemia'' and ''Araucaria'' (being ...
logging. In 1854, a portion of Fairburn's purchase between Maraetai Beach and Umupuia was designated as a reserve for Ngāi Tai.
In September 1863 during the
Invasion of the Waikato
The invasion of the Waikato became the largest and most important campaign of the 19th-century New Zealand Wars. Hostilities took place in the North Island of New Zealand between the military forces of the colonial government and a federation ...
, the Ngāi Tai village of Ōtau near
Clevedon
Clevedon (, ) is a seaside town and civil parishes in England, civil parish in the unitary authority of North Somerset, England. It recorded a parish population of 21,281 in the United Kingdom Census 2011, estimated at 21,442 in 2019. It lies ...
was attacked by the British army, and the village was evacuated, living in communities at the river's mouth. For the remainder of the war, Ngāi Tai were designated as a "friendly" people by the Crown, and remained neutral in the fighting.
After the Native Lands Act of 1865, the
Native Land Court
Native may refer to:
People
* '' Jus sanguinis'', nationality by blood
* '' Jus soli'', nationality by location of birth
* Indigenous peoples, peoples with a set of specific rights based on their historical ties to a particular territory
** Nati ...
confiscated many Ngāi Tai lands. The remaining land was individuated, slowly sold on to European farmers.
In 1877, the farmer Thomas Eckford sold his farm to George Couldrey.
Suburban development
The area was predominantly rural and sparsely populated in the 19th Century, and by the early 20th Century became a popular spot for picnics and camping. The Maraetai Highway District was established in 1875,
and the first school opened in 1880. In the 1920s the area was subdivided. Sections of the Maraetai Beach Estate are advertised for sale in 1923, followed by the Omana Beach Estate in 1924. The Maraetai Hall was built in a single day on
Labour Day
Labour Day is an annual day of celebration of the labour movement and its labor rights, achievements. It has its origins in the trade union, labour union movement, specifically the Eight-hour day movement, eight-hour day movement, which advoca ...
1926 as a community effort, and in 1929 the first bus service began, linking Maraetai, Beachlands and Whitford to Auckland.
Suburban housing in Maraetai developed significantly in the 1960s and early 1970s.
Maraetai's residents do not use city mains water and instead must use water tanks and bore water. Many residents prefer it to be kept this way to maintain the town's rural aspect. Maraetai's beaches are popular destinations for other Aucklanders and are often crowded in the summer months.
Demographics

Stats NZ describes Maraetai as a rural settlement. It covers
and had an estimated population of as of with a population density of people per km
2.
Maraetai had a population of 2,553 in the
2023 New Zealand census
The 2023 New Zealand census, which took place on 7 March 2023, was the thirty-fifth national census in New Zealand. It implemented measures that aimed to increase the Census' effectiveness in response to the issues faced with the 2018 census, i ...
, an increase of 207 people (8.8%) since the
2018 census, and an increase of 354 people (16.1%) since the
2013 census. There were 1,254 males, 1,287 females and 15 people of
other genders in 903 dwellings. 2.2% of people identified as
LGBTIQ+
LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The group is ...
. The median age was 44.4 years (compared with 38.1 years nationally). There were 471 people (18.4%) aged under 15 years, 390 (15.3%) aged 15 to 29, 1,284 (50.3%) aged 30 to 64, and 408 (16.0%) aged 65 or older.
People could identify as more than one ethnicity. The results were 91.4%
European
European, or Europeans, may refer to:
In general
* ''European'', an adjective referring to something of, from, or related to Europe
** Ethnic groups in Europe
** Demographics of Europe
** European cuisine, the cuisines of Europe and other West ...
(
Pākehā
''Pākehā'' (or ''Pakeha''; ; ) is a Māori language, Māori-language word used in English, particularly in New Zealand. It generally means a non-Polynesians, Polynesian New Zealanders, New Zealander or more specifically a European New Zeala ...
); 9.4%
Māori
Māori or Maori can refer to:
Relating to the Māori people
* Māori people of New Zealand, or members of that group
* Māori language, the language of the Māori people of New Zealand
* Māori culture
* Cook Islanders, the Māori people of the Co ...
; 3.2%
Pasifika; 5.2%
Asian; 0.8% Middle Eastern, Latin American and African New Zealanders (MELAA); and 2.8% other, which includes people giving their ethnicity as "New Zealander". English was spoken by 97.6%, Māori language by 1.4%, Samoan by 0.1%, and other languages by 11.5%. No language could be spoken by 1.6% (e.g. too young to talk).
New Zealand Sign Language
New Zealand Sign Language or NZSL () is the main language of the deaf community in New Zealand. It became an official language of New Zealand in April 2006 under the New Zealand Sign Language Act 2006. The purpose of the act was to create rights ...
was known by 0.2%. The percentage of people born overseas was 29.7, compared with 28.8% nationally.
Religious affiliations were 33.0%
Christian
A Christian () is a person who follows or adheres to Christianity, a Monotheism, monotheistic Abrahamic religion based on the life and teachings of Jesus in Christianity, Jesus Christ. Christians form the largest religious community in the wo ...
, 1.2%
Hindu
Hindus (; ; also known as Sanātanīs) are people who religiously adhere to Hinduism, also known by its endonym Sanātana Dharma. Jeffery D. Long (2007), A Vision for Hinduism, IB Tauris, , pp. 35–37 Historically, the term has also be ...
, 0.6%
Islam
Islam is an Abrahamic religions, Abrahamic monotheistic religion based on the Quran, and the teachings of Muhammad. Adherents of Islam are called Muslims, who are estimated to number Islam by country, 2 billion worldwide and are the world ...
, 0.2%
Māori religious beliefs
Māori or Maori can refer to:
Relating to the Māori people
* Māori people of New Zealand, or members of that group
* Māori language, the language of the Māori people of New Zealand
* Māori culture
* Cook Islanders, the Māori people of the Co ...
, 0.2%
Buddhist
Buddhism, also known as Buddhadharma and Dharmavinaya, is an Indian religion and List of philosophies, philosophical tradition based on Pre-sectarian Buddhism, teachings attributed to the Buddha, a wandering teacher who lived in the 6th or ...
, 0.2%
New Age
New Age is a range of Spirituality, spiritual or Religion, religious practices and beliefs that rapidly grew in Western world, Western society during the early 1970s. Its highly eclecticism, eclectic and unsystematic structure makes a precise d ...
, 0.1%
Jewish
Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...
, and 1.2% other religions. People who answered that they had
no religion were 56.1%, and 7.4% of people did not answer the census question.
Of those at least 15 years old, 645 (31.0%) people had a bachelor's or higher degree, 1,089 (52.3%) had a post-high school certificate or diploma, and 348 (16.7%) people exclusively held high school qualifications. The median income was $58,400, compared with $41,500 nationally. 540 people (25.9%) earned over $100,000 compared to 12.1% nationally. The employment status of those at least 15 was that 1,134 (54.5%) people were employed full-time, 318 (15.3%) were part-time, and 48 (2.3%) were unemployed.
Landmarks and features
*The Maraetai Walkway is a walking path that connects the Maraetai Wharf to
Beachlands in the west, crossing the Te Puru Creek.
*
Ōmana Regional Park
Ōmana Regional Park is situated south-east of Auckland and just west of Maraetai, in the Franklin (local board area), Franklin area of the Auckland Region of New Zealand's North Island. It is owned and managed by Auckland Council.
Geography
...
is a regional park located between Maraetai and Beachlands
Education
The first school in Maraetai opened in 1880. This school was later closed, and Maraetai Beach School was opened on 22 February 1958. It is a coeducational full primary school (years 1–8) with a roll of as of
Local government
The first local government in the area was the Maraetai Highway Board, which was formed 26 September 1867 and began operating 7 October 1867. The board was absorbed into the
Manukau County
Manukau County was a county of New Zealand that was established in 1876 before being re-established with a smaller boundary in 1911 that lasted until 1965, when it was amalgamated with the Borough of Manurewa to form Manukau City.
History
Manu ...
in 1914. On 1 April 1962, Maraetai was established as a county town within the Manukau County, which existed until the establishment of
Manukau City
Manukau City was a territorial authority district in Auckland, New Zealand, that was governed by the Manukau City Council. The area is also referred to as "South Auckland", although this term never possessed official recognition and does not ...
in 1965. In November 2010, all cities and districts of the Auckland Region were amalgamated into a single body, governed by the
Auckland Council
Auckland Council () is the local government council for the Auckland Region in New Zealand. It is a territorial authority that also has the responsibilities, duties and powers of a regional council and so is a unitary authority, according to t ...
.
Maraetai is part of the
Franklin
Franklin may refer to:
People and characters
* Franklin (given name), including list of people and characters with the name
* Franklin (surname), including list of people and characters with the name
* Franklin (class), a member of a historic ...
local board area, who elects members of the
Franklin Local Board. Residents of Maraetai also elect the
Franklin ward
The Franklin Ward is the southernmost ward on the Auckland Council. The Franklin ward has one local board, also called Franklin; the Franklin Local Board has three subdivisions - Wairoa, Pukekohe and Waiuku. Franklin is currently represented by A ...
councillor, who sits on the
Auckland Council
Auckland Council () is the local government council for the Auckland Region in New Zealand. It is a territorial authority that also has the responsibilities, duties and powers of a regional council and so is a unitary authority, according to t ...
.
References
Bibliography
*
Further reading
*
{{Subject bar, auto=y, d=y
Populated places in the Auckland Region
Franklin Local Board Area
Populated places around the Hauraki Gulf
Pōhutukawa Coast