The Mapes Hotel was a
hotel
A hotel is an establishment that provides paid lodging on a short-term basis. Facilities provided inside a hotel room may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a re ...
and
casino
A casino is a facility for gambling. Casinos are often built near or combined with hotels, resorts, restaurants, retail shops, cruise ships, and other tourist attractions. Some casinos also host live entertainment, such as stand-up comedy, conce ...
located in Downtown
Reno
Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada–California border. It is the county seat and most populous city of Washoe County, Nevada, Washoe County. Sitting in the High Eastern Sierra foothills, ...
,
Nevada
Nevada ( ; ) is a landlocked state in the Western United States. It borders Oregon to the northwest, Idaho to the northeast, California to the west, Arizona to the southeast, and Utah to the east. Nevada is the seventh-most extensive, th ...
, next to the
Truckee River
The Truckee River is a river in the U.S. states of California and Nevada. The river flows northeasterly and is long.U.S. Geological Survey. National Hydrography Dataset high-resolution flowline dataThe National Map accessed October 20, 2012 Th ...
on Virginia Street. It was built in 1947 and opened on December 17 of that year. It was the first skyscraper built in the
Western United States
The Western United States (also called the American West, the Western States, the Far West, the Western territories, and the West) is List of regions of the United States, census regions United States Census Bureau.
As American settlement i ...
since the start of
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. Built in a distinctive
Art Deco
Art Deco, short for the French (), is a style of visual arts, architecture, and product design that first Art Deco in Paris, appeared in Paris in the 1910s just before World War I and flourished in the United States and Europe during the 1920 ...
style, the hotel was a unique high-rise built to combine a hotel and casino, providing the prototype for modern hotel/casinos.
History
When it opened in 1947, the 12-story Mapes Hotel was
the tallest building in Nevada until the 1956 opening of the
Fremont Hotel and Casino
The Fremont Hotel & Casino is located in downtown Las Vegas, Nevada. It is part of the Fremont Street Experience, named after American explorer and politician John C. Frémont. The casino is operated by the Boyd Gaming Corporation.
History
...
in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
.
Owned by the Mapes family, the hotel quickly became, for most of the 1950s and 1960s, the premier hotel in Reno. Many celebrities of that era stayed there, including
Marilyn Monroe
Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
,
Montgomery Clift
Edward Montgomery Clift (October 17, 1920 – July 23, 1966) was an American actor. A four-time Academy Award nominee, he was known for his portrayal of "moody, sensitive young men", according to ''The New York Times''.
He is best remembered f ...
and
Clark Gable
William Clark Gable (February 1, 1901November 16, 1960) was an American actor often referred to as the "King of Cinema of the United States, Hollywood". He appeared in more than 60 Film, motion pictures across a variety of Film genre, genres dur ...
during the filming of ''
The Misfits''; U.S. Senator
Joseph McCarthy
Joseph Raymond McCarthy (November 14, 1908 – May 2, 1957) was an American politician who served as a Republican Party (United States), Republican United States Senate, U.S. Senator from the state of Wisconsin from 1947 until his death at age ...
, who over a drink in the Lamplighter bar at the bottom floor of the hotel, admitted to a reporter that he did not have a list of communists in America (see
Venona Project
The Venona project was a United States counterintelligence program initiated during World War II by the United States Army's Signal Intelligence Service and later absorbed by the National Security Agency (NSA), that ran from February 1, 1943, u ...
);
U.S. President
The president of the United States (POTUS) is the head of state and head of government of the United States. The president directs the Federal government of the United States#Executive branch, executive branch of the Federal government of t ...
Harry Truman
Harry S. Truman (May 8, 1884December 26, 1972) was the 33rd president of the United States, serving from 1945 to 1953. As the 34th vice president in 1945, he assumed the presidency upon the death of Franklin D. Roosevelt that year. Subsequen ...
and many others. The Sky Room at the top of the Mapes was a famous nightclub and stage where many of the biggest singers and entertainers of the time such as
Frank Sinatra
Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
,
Jimmy Durante
James Francis Durante ( , ; February 10, 1893 – January 29, 1980) was an American comedian, actor, singer, and pianist. His distinctive gravelly speech, Lower East Side New York accent, accent, comic language-butchery, jazz-influenced son ...
and
Milton Berle
Milton Berle (born Mendel Berlinger; ; July 12, 1908 – March 27, 2002) was an American actor and comedian. His career as an entertainer spanned over eight decades, first in silent films and on stage as a child actor, then in radio, movies and ...
performed; at one point,
Sammy Davis Jr.
Samuel George Davis Jr. (December 8, 1925 – May 16, 1990) was an American singer, actor, comedian, dancer, and musician.
At age two, Davis began his career in Vaudeville with his father Sammy Davis Sr. and the Will Mastin Trio, which t ...
performed there but was prohibited from staying in the hotel due to
segregation Segregation may refer to:
Separation of people
* Geographical segregation, rates of two or more populations which are not homogenous throughout a defined space
* School segregation
* Housing segregation
* Racial segregation, separation of human ...
. During location shooting for the television series,
Bonanza
''Bonanza'' is an American Western television series that ran on NBC from September 12, 1959, to January 16, 1973. Lasting 14 seasons and 431 episodes, ''Bonanza'' is NBC's longest-running Western, the second-longest-running Western series on ...
, many guest stars would reside at the Mapes. In 1959,
Jack Carson
John Elmer Carson (October 27, 1910 – January 2, 1963), known as Jack Carson, was a Canadian-born American film actor. Carson often played the role of comedic friend in films of the 1940s and 1950s, including '' The Strawberry Blonde'' ...
appeared on Bonanza, while doing shows in the Sky Room. It was memorably showcased in a 1961 episode of Route 66, guest starring
Walter Matthau
Walter John Matthau ( Matthow; ; October 1, 1920 – July 1, 2000) was an American actor, known for his "hangdog face" and for playing world-weary characters. He starred in 10 films alongside his real-life friend Jack Lemmon, including '' The Od ...
. During the 1970s, brothel owner
Joe Conforte paid a percentage to the Mapes Hotel bell men as they directed clients to his
Mustang Ranch
The Mustang Ranch is a brothel in Storey County, Nevada, about east of Reno.
Under the past and original owner Joe Conforte, Mustang Ranch Brothel, the precursor to Mustang Ranch, became Nevada's first licensed brothel in 1971. This eventuall ...
. It features prominently in the 1974 film ''
California Split''.
The Mapes thrived throughout the 1960s and mid 1970s but began to face problems competing with more modern casino/hotels in Reno in the late 1970s and early 1980s. The Mapes casino closed on December 17, 1982, because of financial difficulties the Mapes family faced after the recession of 1981, and the failure of their other family owned casino in Reno, the Money Tree. The building was allowed to decay as many different owners took possession of the building with plans to revive the casino/hotel, all of which failed. Finally, the Reno Redevelopment Agency took possession of the Mapes hotel building in 1996.
Despite being listed on the
National Register of Historic Places
The National Register of Historic Places (NRHP) is the Federal government of the United States, United States federal government's official United States National Register of Historic Places listings, list of sites, buildings, structures, Hist ...
as a "Most Endangered Site", the National Historic Trust would not offer any help to the City of Reno in their preservation efforts. The City brought in many groups and engineers to make an attempt to save the building, even asking
Artspace Projects, Inc to do an analysis of the building. This company eventually refurbished the
Riverside Hotel across the street from the Mapes. Every engineering report came to the conclusion that the Mapes was actually poorly constructed and there was no hope in restoring the building. In light of all the evidence, and in the face of much local protest, the City of Reno contracted for the demolition of the Mapes on Super Bowl Sunday, January 30, 2000.
Nothing was done with the Mapes lot until the winter of 2001, when an winter
ice rink
An ice rink (or ice skating rink) is a frozen body of water or an artificial sheet of ice where people can ice skate or play winter sports. Ice rinks are also used for exhibitions, contests and ice shows. The growth and increasing popularity of ...
was put in at the site. The ice rink was set up at the site each winter until 2004, when a park was temporarily put on the lot. Currently, the former Mapes site has been made into a permanent outdoor skating rink, along with a park, and elaborate art displays from
Burning Man
Burning Man is a week-long large-scale desert event focused on "community, art, self-expression, and self-reliance" held annually in the Western United States. The event's name comes from its ceremony on the penultimate night of the event: the ...
.
References
External links
Listing of the Mapes in the National Register of Historic PlacesOnline Nevada.orgReno Historical SocietyA Guide to the Mapes Hotel Architectural Drawings, NAA12 Special Collections, University Libraries, University of Nevada, Reno.
{{Reno Casinos
1947 establishments in Nevada
1982 disestablishments in Nevada
Art Deco architecture in Nevada
Buildings and structures demolished by controlled implosion
Buildings and structures demolished in 2000
Former skyscraper hotels
Defunct hotels in Nevada
Demolished buildings and structures in Nevada
Demolished hotels in the United States
History of Storey County, Nevada
History of Washoe County, Nevada
Hotel buildings completed in 1947
Hotels in Reno, Nevada
Landmarks in Nevada
Resorts in Nevada
Skyscraper hotels in Nevada
Defunct casino hotels in Reno