Maoam is a brand of

sweets Candy, alternatively called sweets or lollies, is a confection that features sugar as a principal ingredient. The category, also called ''sugar confectionery'', encompasses any sweet confection, including chocolate, chewing gum, and sugar can ...

produced by the

German German(s) may refer to: * Germany, the country of the Germans and German things **Germania (Roman era) * Germans, citizens of Germany, people of German ancestry, or native speakers of the German language ** For citizenship in Germany, see also Ge ...

confectionery company

Haribo Haribo GmbH & Co. KG, doing business as Haribo ( , , ; stylized in all caps), is a German confectionery company founded by Hans Riegel Sr. It began in Kessenich (Bonn), Kessenich, Bonn, Germany. The name "Haribo" is a syllabic abbreviation forme ...

. The product name is a century old. The product consists of chewy fruit-flavoured candy in various flavours. A packet of Maoam sweets usually includes five pieces of a particular flavour, and several of these packets are stacked into a stick which is then sold. The sweets are also available in larger packages. Maoam sweets contain

gelatine Gelatin or gelatine () is a translucent, colorless, flavorless food ingredient, commonly derived from collagen taken from animal body parts. It is brittle when dry and rubbery when moist. It may also be referred to as hydrolysis, hydrolyzed col ...

History

Alte MAOAM-Fabrik Duesseldorf-Hildebrandtstrasse

Edmund Münster took over the "Düsseldorfer Lakritzenwerk" in 1900. The company primarily produced

liquorice Liquorice ( Commonwealth English) or licorice (American English; see spelling differences; ) is the common name of ''Glycyrrhiza glabra'', a flowering plant of the bean family Fabaceae, from the root of which a sweet, aromatic flavouring is ...

candy until the 1930s; in 1930 or 1931 Münster acquired a licence from abroad to produce a chewy fruity candy under the name "Maoam". The name of the product is an invention, and the abbreviation of "" (''They taste good to everyone, without exception'', in German). In August 1930 Münster received a "

utility model A utility model is a patent-like intellectual property right to protect inventions. This type of right is available in many countries but, notably, not in the United States, United Kingdom or Canada. Although a utility model is similar to a patent ...

for the product Maoam, a chewy candy without chewing gum, made of sugar, syrup and other ingredients" from Düsseldorf. The model covers the name Maoam, the product, the package and any imitation made of liquorice, cocoa, sugar or bakery products. Edmund Münster GmbH & Co. started producing the candy, which was wrapped in wax paper. Maoam sales began on Easter 1931 in characteristic Maoam

palindrome A palindrome (Help:IPA/English, /ˈpæl.ɪn.droʊm/) is a word, palindromic number, number, phrase, or other sequence of symbols that reads the same backwards as forwards, such as ''madam'' or ''racecar'', the date "Twosday, 02/02/2020" and th ...

and

ambigram An ambigram is a calligraphic composition of glyphs (letters, numbers, symbols or other shapes) that can yield different meanings depending on the orientation of observation. Most ambigrams are visual palindromes that rely on some kind of symmetry ...

logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...

. The packaging has only changed slightly to this day. Imitations of these chewy candies began to appear, which was to be expected from the success of the product. After the war, Münster resumed production of the candies. In 1986 the confectionery company

based in Bonn bought the production and rights to the Maoam candy. From 1930 to 1982 the candy was produced in a facility on Hildebrandtstraße of the

Friedrichstadt Friedrichstadt (; ; ; ; ) is a town in the district of Nordfriesland, in Schleswig-Holstein, Germany. It is situated on the river Eider approx. 12 km (7 miles) south of Husum. History The town was founded in 1621 by Dutch settlers. Duk ...

district of

Düsseldorf Düsseldorf is the capital city of North Rhine-Westphalia, the most populous state of Germany. It is the second-largest city in the state after Cologne and the List of cities in Germany with more than 100,000 inhabitants, seventh-largest city ...

; it is now produced at the old factory on Jülicher Landstraße in

Neuss Neuss (; written ''Neuß'' until 1968; ; ) is a city in North Rhine-Westphalia, Germany. It is on the west bank of the Rhine opposite Düsseldorf. Neuss is the largest city within the Rhein-Kreis Neuss district. It is primarily known for its ...

A popular

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

used in Maoam advertisements is "Was wollt ihr denn?!" (

for "What do you want?!"). In the advertisements, a group of people are asked what they want next, for example the audience at a football match or at a large television broadcast. The people are always given two options (for example "Do you want extra time?" - "Do you want a penalty shootout?") After both options have been answered with a loud "No!", the follow-up question is "What do you want then?", which the audience answers with a loud cry of "Maoam, Maoam..." The football referee

Walter Eschweiler Walter Eschweiler (born September 20, 1935) is a retired German football referee. He is known for having refereed one match in the 1982 FIFA World Cup in Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and ...

used to star in these advertisements. The former volleyball Bundesliga champion changed their name to Maoam Mendig per sponsorship from 2003 to 2005. In 2016 Maoam launched the "Full on till its gone" campaign in UK where a guy dances bizarrely.

References

External links

* {{Official website, https://www.maoam.com German confectionery Products introduced in 1900 Products introduced in 1931 1986 mergers and acquisitions

History

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References

External links