Manuel Mora y Araujo (30 September 1937 – 26 May 2017) was an Argentine sociologist and political analyst; an expert in

market research Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. It is an important component of business strategy and a major factor in maintaining com ...

and analysis; founder of the consulting firms Mora y Araujo and Comunicación Institucional; author of a number of books and other published work in the fields of

politics Politics () is the set of activities that are associated with decision-making, making decisions in social group, groups, or other forms of power (social and political), power relations among individuals, such as the distribution of Social sta ...

and

sociology Sociology is the scientific study of human society that focuses on society, human social behavior, patterns of Interpersonal ties, social relationships, social interaction, and aspects of culture associated with everyday life. The term sociol ...

; 3rd president (2009-2011),

Torcuato di Tella University The Torcuato Di Tella University () is a non-profit private university in Buenos Aires, Argentina. Founded in 1991, the university focused primarily on social sciences. The undergraduate majors available are economics, business economics, digital ...

in Buenos Aires.

Biography

Manuel Mora y Araujo was born in Buenos Aires, 30 September 1937. He was latterly married to Carmen D. Kenning, and he had four children from two previous marriages. He began his academic career in 1965. In 1984 he founded the market research company Mora y Araujo & Asociados (today, Ipsos-Mora y Araujo; part-owned by

Ipsos Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...

since 2000); and in 1990 the public relations and communication consultancy Comunicación Institucional S.A. (today, Mora y Araujo Grupo de Comunicación). He held two professorships at universities in Buenos Aires. He died on 26 May 2017.

Studies

*Law and Sociology at the

University of Buenos Aires The University of Buenos Aires (, UBA) is a public university, public research university in Buenos Aires, Argentina. It is the second-oldest university in the country, and the largest university of the country by enrollment. Established in 1821 ...

. *Graduate Fellow in Sociology,

FLACSO The Latin American Faculty of Social Sciences (, or FLACSO) is a graduate school, graduate-only university and inter-governmental autonomous organization for Latin America dedicated to research, teaching and spreading of social sciences. Headquar ...

(

Santiago de Chile Santiago (, ; ), also known as Santiago de Chile (), is the capital city, capital and largest city of Chile and one of the largest cities in the Americas. It is located in the country's Chilean Central Valley, central valley and is the center ...

), 1963. *Postgraduate study at the Sorbonne University of

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

, ( Ecole Pratique des Hautes Etudes), 1964; and at the

International Peace Research Institute, Oslo The Peace Research Institute Oslo (PRIO; ) is a private research institution in peace and conflict studies, based in Oslo, Norway, with around 100 employees. It was founded in 1959 by a group of Norwegian researchers led by Johan Galtung, who was ...

, 1965.

Academic positions

*Lecturer in social research methodology, Department of Sociology, University of Buenos Aires, 1965. *Director of the Department of Sociology
Bariloche Foundation
1967-1971. *Vicepresident of the Bariloche Foundation, 1969-1971. *Visiting professor at the

Hebrew University of Jerusalem The Hebrew University of Jerusalem (HUJI; ) is an Israeli public university, public research university based in Jerusalem. Co-founded by Albert Einstein and Chaim Weizmann in July 1918, the public university officially opened on 1 April 1925. ...

, 1983. *Director of the Social Research Centre,

Torcuato di Tella Institute The Torcuato di Tella Institute is a non-profit foundation organized for the promotion of Argentine culture. Overview 1959-1960 The Di Tella Foundation and its institute were created on July 22, 1958, the tenth anniversary of the death of indust ...

, 1980-82. *Director of the Postgraduate Programme, Torcuato di Tella Institute, 1983-84. *President of the board of directors of the Torcuato di Tella University, 1995-2009. *Professor of Public Opinion Studies,

. *Professor of Political Marketing and master's course in Political Science, CEMA University.

Professional and business positions

*Executive president, Ipsos-Mora y Araujo/Socmerc S.A. (market research and

public opinion Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them. In the 21st century, public opinion is widely thought to be heavily ...

consultancy), 1984-2005. *Director, Mora y Araujo & Asociados Comunicación Institucional S.A. (

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

and communication consultancy). *President, Investigación y Consultoría Agropecuaria S.A. (ICASA) (agricultural market research consultancy). *President, BAE Negocios S.A., publisher o
BAE
newspaper.

Voluntary (unpaid) positions

*Founding member and former vice-president, Fundación Poder Ciudadano (civic institution dedicated to promoting public awareness), 1989-1996. *Founding member and former president, Fundación Compromiso (organisation for the promotion and training of social and non-profit organizations), 1994-1998. *President, Academic Committee of CEANA, Commission for investigating Nazi activities in Argentina, 1997-1999. *President, Committee for celebrating the centenary of the Argentinian Christian Youth Association, 2001-.

Writings

See: *Author or co-author of many books including: **''El voto peronista'' (Eng: ''The Peronist Vote'') (with Ignacio Llorente), Buenos Aires : Editorial Sudamericana, ©1980 **''Qué nos pasa a los argentinos'' (Eng: ''What is happening to us Argentines'') (with M E Aftalión and F A Noguera), Buenos Aires: Sudamericana/Planeta, ©1985 **''Liberalismo y democracia'' (Eng: ''Liberalism and Democracy''), Buenos Aires : Manantial, 1988 **''The 1989 Argentine elections : post-election report : first results'' (with F A Noguera), Washington, DC :

Center for Strategic and International Studies The Center for Strategic and International Studies (CSIS) is an American think tank based in Washington, D.C. From its founding in 1962 until 1987, it was an affiliate of Georgetown University, initially named the Center for Strategic and Inte ...

, 1989 **''Ensayo y error'' (Eng: ''Trial and Error''), Buenos Aires : Planeta, ©1991 **''El Poder de la conversación'' (Eng: ''The Power of Conversation''), Buenos Aires : La Crujía Ediciones, 2005 **''Survey of Constitutional Culture. Argentina: an Anomic Society'

National Autonomous University of Mexico The National Autonomous University of Mexico (, UNAM) is a public university, public research university in Mexico. It has several campuses in Mexico City, and many others in various locations across Mexico, as well as a presence in nine countri ...

, 2006 *Political and sociological analysis in many specialist publications and newspapers in Argentina and other countries. *Articles in English: **''The position of Argentina in the system of international stratification''
Studies in Comparative International Development
Springer (1972). p. 264-277 **''Leadership wanted'', The World Today, v59 n3 (March 2003). p. 25-26

References

External links

* ttp://www.securities.com/Public/company-profile/AR/Mora_y_Araujo___Asociados_SA_en_1106649.html Emerging Markets Information Service (EMIS): Mora y Araujo & Asociados S.A. {{DEFAULTSORT:Mora y Araujo, Manuel 1937 births 2017 deaths Academic staff of Torcuato di Tella University Argentine male writers Social scientists from Buenos Aires Deans (academic) University of Buenos Aires alumni