Mantra (2007 Film)
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''Mantra'' is a 2007 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...
-language mystery thriller film directed by debutant Osho Tulasi Ram and produced by Ravi Prakash. The film stars Charmy in the title role alongside
Sivaji Sontineni Sivaji (born 30 June 1971), is an Indian actor and voice actor who works in Telugu cinema. He had won the Nandi Award for Best Male Dubbing Artist for '' Dil''. His notable performances include ''Missamma'' (2003), '' Adirindayya Chan ...
, with a supporting cast including
Kausha Rach Kausha Rach is an Indian Telugu-language film actress. She has acted in various Telugu films including ''Premaya Namaha'', ''Kuberulu'',, ''Bhagavantudu'', ''Prarambham'', '' Athili Sattibabu LKG'', ''Gautama Buddha'' and '' Yashodhara''. Filmo ...
, Karuna Sri,
Chitram Seenu Chitram Srinu is an Indian actor who primarily appears in Telugu films. Srinu made his debut through the film '' Chitram''. He has acted in over 260 films. He turned hero for the unreleased films ''Viswadhabhi Rama'' and ''Mayasabha''. Origina ...
, and Jeeva. The plot revolves around Mantra, a young woman who inherits a haunted property called Mantra Nilayam, and her efforts to uncover the house's dark secrets. The film was released on 14 December 2007 to positive reviews, with critics praising its narrative and Charmy's performance. Produced on a modest budget, it became a commercial success. The film also won the Nandi Award for Best Audiographer. Following the film's success, the director and lead actress collaborated again on another thriller, ''Mangala'' (2011). '' Mantra 2'' (2015), which was promoted as a sequel, shares no connection with the original cast or crew.


Plot

Mantra loses her parents at a young age and lives with her friend Vinny. She inherits an ancestral property called Mantra Nilayam, located on the outskirts of
Hyderabad Hyderabad is the capital and largest city of the Indian state of Telangana. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part of Southern India. With an average altitude of , much ...
. The property has gained notoriety as a
haunted house A haunted house, spook house or ghost house in ghostlore is a house or other building often perceived as being inhabited by disembodied spirits of the deceased who may have been former residents or were otherwise connected with the property ...
following two mysterious deaths that occurred there years earlier. Unable to find a buyer due to its ominous reputation, Mantra struggles to sell the house. A prospective buyer, a professor, agrees to purchase the property on the condition that someone lives there for three months. Mantra decides to stay in the house with her friend, but they are soon frightened by the presence of an evil spirit and vacate the premises. Meanwhile, Hero, a small-time enforcer specializing in land settlements, approaches Mantra and agrees to stay in the house for the three-month duration, motivated by the promise of a commission once the sale is finalised. He moves in with three of his friends. However, one of them, Muniswamy, is mysteriously killed, prompting Hero to investigate the eerie legends surrounding Mantra Nilayam. The plot delves deeper into the house's secrets, its dark past, and Mantra's connection to the tragic events.


Cast


Production

The production of ''Mantra'' began with a launch ceremony at
Annapurna Studios Annapurna Studios is an Indian film studio facility founded in 1976 by the Telugu actor Akkineni Nageswara Rao. It is located on a site in Banjara Hills, Hyderabad. The studio provides comprehensive production and post-production services. ...
on 27 October 2006. During the event,
Devi Sri Prasad Gandham Sriprasad (2 August 1979), known as Devi Sri Prasad or more commonly by his initials DSP, is an Indian music composer, singer, and lyricist primarily known for his work in Telugu cinema, along with Tamil cinema. He has received numerous ...
sounded the
clapboard Clapboard (), also called bevel siding, lap siding, and weatherboard, with regional variation in the definition of those terms, is wooden siding of a building in the form of horizontal boards, often overlapping. ''Clapboard'', in modern Am ...
,
Dil Raju Velamakucha Venkata Ramana Reddy (born 18 December 1970), known professionally as Dil Raju, is an Indian film producer and distributor, who is known for his work in Telugu cinema. He has also financed some Tamil cinema, Tamil and Hindi cinema, ...
and
Sukumar Bandreddi Sukumar is an Indian film director, screenwriter, and producer who works in Telugu cinema. He is known for his intricate screenplays and for depicting protagonists with grey shades. He is the third highest-grossing Indian film director ...
switched on the camera, and
Puri Jagannadh Petla "Puri" Jagannadh (born 28 September 1966) is an Indian film director, screenwriter, and producer, who works primarily in the Telugu film Industry. He made his directorial debut in 2000 with the Telugu film '' Badri'' starring Pawan Kaly ...
directed the first shot. Producer Ravi Prakash made his debut in filmmaking, transitioning from a software background. Director Tulasi Ram previously worked under director
Siva Nageswara Rao Siva Nageswara Rao is an Indian film director and screenwriter known for his work to Telugu cinema, particularly in the comedy genre. His notable films as a director include ''Money'' (1993), ''Money Money'' (1994), '' Lucky Chance'' (1994), ' ...
. Surendra Krishna, who had previously written dialogues for '' A Film by Aravind'' (2005), wrote the dialogues for ''Mantra''. The songs were choreographed by
Prem Rakshith Prem Rakshith (born Thomas Satish) is an Indian choreographer who works predominantly in Telugu cinema. He is recipient of a National Film Award, three Nandi Awards and six Filmfare Awards. Early life and career Prem Rakshith was born in P ...
.


Music

Music for ''Mantra'' was composed by Anand. The song "Maha Maha" is based on
Black Eyed Peas The Black Eyed Peas are an American musical group formed in Los Angeles in 1995, composed of rappers will.i.am, apl.de.ap and Taboo (rapper), Taboo. Fergie (singer), Fergie was a member during the height of their popularity in the 2000s, and ...
' "
My Humps "My Humps" is a song by American hip hop group the Black Eyed Peas, released on September 20, 2005 by A&M Records and Interscope Records. It was originally written by will.i.am for the American girl group the Pussycat Dolls, but was ultimately ...
". The music of ''Mantra'' was launched at a function held at Prasad Labs in Hyderabad on the night of 4 November 2007. The event featured M. M. Keeravani and
S. S. Rajamouli Koduri Srisaila Sri Rajamouli ( ; born 10 October 1973) is an Indian filmmaker who works in Telugu cinema. Known for his epic, action and fantasy genre films, he is the highest grossing Indian director of all time, as well as the highest-paid d ...
as chief guests. Vel Records acquired the music rights for the film.


Release and reception

''Mantra'' was released on 14 December 2007. Vijayanand Movies acquired the overseas theatrical rights, while Bhavani Media secured the DVD rights for the film.


Critical response

Jeevi of '' Idlebrain.com'' rated the film 3/5, praising its suspenseful storytelling and its ability to effectively scare the audience. He remarked, "If the motive of any horror film is to scare you, this film succeeds in that aspect."


Box office

In a year-end box office report, ''
Telugucinema.com ''Telugucinema.com'' is an entertainment website focused on the Telugu film industry. Founded in 1997 by Prasad V. Potluri in Pittsburgh, United States, it is recognised as the first website exclusively dedicated to Telugu cinema. The site i ...
'' noted that ''Mantra'', made on a modest budget, emerged as a profitable venture. The report highlighted Charmme's popularity among male youth as a significant factor in the film's success.


Awards

* Nandi Award for Best Audiographer - Radha Krishna (2007)(in
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of South India ** Telugu literature, is the body of works written in the Telugu language. * Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Tel ...
)


References


External links

* {{DEFAULTSORT:Mantra (Film) 2007 films 2000s Telugu-language films 2007 horror films 2000s horror thriller films Indian horror thriller films 2000s mystery thriller films