Mansory is a

luxury car A luxury car is a passenger automobile providing superior comfort levels, features, and equipment. More expensive materials and surface finishes are used, and buyers expect a correspondingly high quality (business), build quality. The term is ...

modification firm based in

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Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

. Besides luxury cars, they also work on supercars, luxury SUVs and custom bikes. The company was founded in 1989 by Iranian tuner Kourosh Mansory. His Munich-based workshop focused on modifications for British brands such as Rolls-Royce and Italian brands such as Ferrari. By mid-2001, the company had grown out of its Munich workshop and moved to its headquarters in the

Fichtel Mountains The Fichtel Mountains (, ; ) is a mountain range in Germany and the Czech Republic. They extend from the valley of the Red Main River in northeastern Bavaria to the Karlovy Vary Region in western Czech Republic. The Fichtel Mountains contain an ...

. The company currently operates out of a workshop in Brand, Germany. Mansory works on vehicles from a number of manufacturers, including

Aston Martin Aston Martin Lagonda Global Holdings PLC () is a British manufacturer of Luxury car, luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Headed from 1947 by David Brown (entrepreneur ...

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...

Bentley Bentley Motors Limited is a British designer, manufacturer and marketer of Luxury vehicle, luxury cars and Sport utility vehicle, SUVs. Headquartered in Crewe, England, the company was founded by W. O. Bentley (1888–1971) in 1919 in Crickle ...

BMW Bayerische Motoren Werke AG, trading as BMW Group (commonly abbreviated to BMW (), sometimes anglicised as Bavarian Motor Works), is a German multinational manufacturer of vehicles and motorcycles headquartered in Munich, Bavaria, Germany. Th ...

Bugatti Automobiles Ettore Bugatti was a German then French automotive industry, manufacturer of high performance vehicle, high-performance automobiles. The company was founded in 1909 in the then-German Empire, German city of Molsheim, Alsace, by the ...

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built Auto Avio Costruzioni 815, its first car in 1940, adopted its current name in 1945, and be ...

Lamborghini Automobili Lamborghini S.p.A. ( , ), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its su ...

Lotus Cars Lotus Group (also known as Lotus Cars) is a British multinational automotive manufacturer of luxury sports cars and electric vehicles. Lotus Group is composed of three primary entities. Lotus Cars, a high-performance sports car company, is ba ...

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Mercedes-Benz Mercedes-Benz (), commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926. Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, ...

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

, and Tesla. In November 2007, Mansory acquired the Porsche-tuning arm of Rinspeed AG. Rinspeed maintains its Swiss base in Zumikon at Lake Zurich. Currently, Mansory employs 182 members of staff worldwide and has a global dealership network. Mansory's worldwide distribution network includes dealerships in

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Poland Poland, officially the Republic of Poland, is a country in Central Europe. It extends from the Baltic Sea in the north to the Sudetes and Carpathian Mountains in the south, bordered by Lithuania and Russia to the northeast, Belarus and Ukrai ...

Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

Greece Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...

Switzerland Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...

Iceland Iceland is a Nordic countries, Nordic island country between the Atlantic Ocean, North Atlantic and Arctic Oceans, on the Mid-Atlantic Ridge between North America and Europe. It is culturally and politically linked with Europe and is the regi ...

UAE The United Arab Emirates (UAE), or simply the Emirates, is a country in West Asia, in the Middle East, at the eastern end of the Arabian Peninsula. It is a federal elective monarchy made up of seven emirates, with Abu Dhabi serving as i ...

and a few other countries.

Mansory Token (MNSRY)

In 2025, Mansory, the German luxury automotive customization company, introduced its own cryptocurrency called the Mansory Token (symbol: MNSRY). This token is designed as a utility token within the Mansory ecosystem and was created to connect enthusiasts of high-end vehicle customizations with the brand through digital means. * The token was launched with a total supply of approximately 900 million tokens (maximum supply: 1 billion). It aims to provide exclusive access to experiences and services such as VIP events, discounts on vehicle customizations, staking programs, and token-based governance.

Partnerships & Collaborations

Since the launch of the Mansory Token (MNSRY) in 2025, Mansory has actively pursued collaborations with luxury and technology partners to strengthen the token within its ecosystem.

Future partners (roadmap)

According to Mansory’s roadmap, several premium brands are planned to accept MNSRY as a payment and loyalty token between Q2 and Q4 of 2025, including VIP experiences, discounts, and exclusive events.

Garia Mansory Edition

At the 2011 Frankfurt Motor Show, Mansory announced a commercial agreement with Garia. The company produced a series of special edition golf and leisure cars for wealthy clients. These cars featured carbon fibre body panels on the front, side steps and tail and elements of teak decking.

Collaboration with Lotus Group

In 2012, Mansory signed an agreement with Lotus Group, then under the control of Dany Bahar who had ambitious expansion plans. Under the agreement, Mansory would provide its services to Lotus customers who would require bodywork, trim and special finishes for Lotus' the Elise, Exige and Evora range. The partnership developed following a series of one-off models produced by Mansory for Lotus including the Evora Concept Bespoke unveiled at the 2011 Geneva Motor Show. The partnership fell through shortly afterwards when Dany Bahar was removed as CEO of Lotus Group. In March 2019 Mansory released the GTE Final Edition at the Geneva Motor Show 2019, based on the Evora.

Mansory Marine

In 2024, Mansory announced the

Pirelli Pirelli & C. S.p.A. is an Italian multinational tyre manufacturer based in the city of Milan, Italy. The company, which has been listed on the Borsa Italiana since 1922, is the 5th-largest tyre manufacturer, and is focused on the consumer pro ...

42 and Pirelli 50. The

RIB In vertebrate anatomy, ribs () are the long curved bones which form the rib cage, part of the axial skeleton. In most tetrapods, ribs surround the thoracic cavity, enabling the lungs to expand and thus facilitate breathing by expanding the ...

is fully equipped and renovated with Mansory leather and branding. Both boats use 600 hp Mercury Engines. The Pirelli RIB's have been showcased and revealed to the public at the 2024 Cannes Boat Show and the 2024 Genoa Boat Show.

Mansory Elongation

The Mansory Elongation is the customisation kit for the Tesla Cybertruck. In this kit there are various add-on parts for the exterior and the interior. There are also modified 26-inch wheels.

Gallery

File:2016-03-01 Geneva Motor Show 1161.JPG, Mansory-tuned Mercedes-AMG GT at the 2016 Geneva Motor Show File:Frankfurt Motor Show 2015 (88).JPG, 2015 International Motor Show Germany File:Bugatti Veyron Mansory.jpg, Mansory Bugatti Veyron File:Geneva International Motor Show 2018, Le Grand-Saconnex (1X7A1838).jpg, Mansory-tuned McLaren 720S at the 2018 Geneva Motor Show File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0574).jpg, Rolls-Royce Cullinan Mansory Billionaire File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0684).jpg, Mercedes-AMG G63 Mansory Star Trooper File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0604).jpg, alt=MERCEDES-AMG S63 MANSORY APERTUS, Mercedes-AMG S63 Mansory Apertus File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0573).jpg, Mansory Bugatti Chiron Centuria File:2018-03-06 Geneva Motor Show 2325.JPG, Aston Martin DB11 Cyrus by Mansory File:Mansory Black Marlin IAA 2015.jpg, Mansory Black Marlin File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0580).jpg, Mansory Aventador File:Geneva International Motor Show 2018, Le Grand-Saconnex (1X7A1831).jpg, Ferrari 812 Stallone by Mansory File:Mansory, GIMS 2019, Le Grand-Saconnex (GIMS0605).jpg, Lamborghini Urus Venatus by Mansory File:Ferrari 458 Spider Mansory Siracusa Monaco - Flickr - Alexandre Prévot (6).jpg, Ferrari 458 Spider Mansory Siracusa Monaco Limited Edition by Mansory File:2017-03-07 Geneva Motor Show 0945.JPG, Mansory 488 Spider Siracusa 4XX File:Mansory Carbonado Evo, GIMS 2019, Le Grand-Saconnex (GIMS1275).jpg, Mansory Aventador Roadster Carbonado Evo

References

External links

Mansory Official SiteMansory Switzerland Official Site
{{Automotive industry in Germany Auto parts suppliers of Germany Automotive companies established in 1989 Automotive motorsports and performance companies Companies based in Bavaria 1989 establishments in West Germany German brands Auto tuning companies