Mango TV (芒果TV, ''Mángguǒ TV''; MGTV) is a Chinese video streaming platform under Mango Excellent Media, which is controlled by

Hunan Broadcasting System Hunan Broadcasting System (HBS) () formerly known as Golden Eagle Broadcasting System (GBS), is China's second biggest State media, state-owned television network after China Central Television (CCTV). The television network is owned by the Huna ...

. Mango TV was established on May 26, 2006, in

Changsha Changsha is the capital of Hunan, China. It is the 15th most populous city in China with a population of 10,513,100, the Central China#Cities with urban area over one million in population, third-most populous city in Central China, and the ...

Hunan Hunan is an inland Provinces of China, province in Central China. Located in the middle reaches of the Yangtze watershed, it borders the Administrative divisions of China, province-level divisions of Hubei to the north, Jiangxi to the east, Gu ...

and later decided to use 'Mango TV (Internet TV, PC, Phone and Pad)' as its video platform branding title in 2008. Mango TV specializes in creating online videos and is an online platform providing all of the content that is presented in TV channels, and all other copyright works from Hunan Broadcasting System and Hunan Satellite TV. Its current headquarters is located in Golden Eagle Movie & TV Cultural City, Changsha, Hunan, China. Mango TV provides audience with diverse content including

films A film, also known as a movie or motion picture, is a work of Visual arts, visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are gen ...

TV series A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platf ...

music Music is the arrangement of sound to create some combination of Musical form, form, harmony, melody, rhythm, or otherwise Musical expression, expressive content. Music is generally agreed to be a cultural universal that is present in all hum ...

, cartoons and

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

. In 2016, the content from Hunan Satellite TV accounted for 38% in all that Mango TV has produced.

History

Mango TV was established on May 26, 2006, in Changsha, Hunan by Ruobo Zhang, the former Mango TV chairman and CEO. On April 20, 2014, the original Mango TV and Golden Eagle website were integrated into a single online video platform which exclusively holds all of Hunan Broadcasting System and Hunan Satellite TV's content and enjoys their copyright works, also known as "Mango Exclusive Broadcast". In October 2014, Mango TV created the first self-produced web series 'Huayang Jianghu'. On 2014 New Year Countdown Night, held by Hunan Satellite TV, Mango TV launched five-screen live broadcast mode, allowing audience to select different camera positions and angles to watch the celebration show. In 2015, Mango TV shifted its aims from 'Exclusive Broadcast' to 'Unique Content', during which period the number of users has increased to 60 million on the platform. In October 2015, Mango TV signed a memorandum with

BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetised BBC brands, selling BBC and other British programming for broadcas ...

for more opportunities on co-production in the global market. On June 23, 2016, Mango TV completed series B funding with nearly 1.5 billion. Mango TV planned to go public in 2016. But the plan failed and Mango TV ended up being included into Happigo Home Shopping Co. Ltd, going public with other six companies. Critics stated that it would be better for Mango TV to obtain fully controlled operating authority. With Hunan Broadcasting System owning more than 50% shares, it is hard for Mango TV to make decisions all by itself.

Tattoo and homosexual themes censorship in Eurovision 2018

According to English state media, in May 2018 during Ireland's performance in the first semi-final of the Eurovision Song Contest 2018, Mango TV blurred and censored gay love symbols such as a kiss and LGBT flags, and the Albanian performance in the same show was cut out entirely due to a ban on television performers displaying tattoos that took effect in January 2018. In response, the

European Broadcasting Union The European Broadcasting Union (EBU; , UER) is an alliance of Public broadcasting, public service media organisations in countries within the European Broadcasting Area (EBA) or who are member states of the Council of Europe, members of the ...

, which organises the event, terminated its partnership with Mango TV, which led to a ban on televising the remaining shows or any future editions of the event.

Content

Drama

In October 2014, Mango TV's first self-produced network drama 'Huayang Jianghu' debuted, which featured ancient Chinese world as well as costumes and starred young idols. In late 2014, Mango TV produced the second drama 'Jinpai Hongniang'. The drama featured fixed cast compared to previous network dramas which preferred to take each episode with different actors.

Network show

In 2015, Mango TV produced the first interactive network live show 'Perfect Holiday', featuring normal young participants living in the same house. The production used multi-positioned cameras which enabled audience to watch the show with different angles of rooms. Later in July 2016, 'Perfect Holiday 2' debuted with more rooms in different themes. It added new IP cameras that would follow the participants all the time, which increased the sense of entertainment. Later in 2015, Mango TV introduced ' the Million Second Quiz' from NBC, hosted by Kevin Tsai. Keeping the main sections of the show, Mango TV added new online interactive Q&A section. In 2016, sponsored exclusively by JD.com, Mango TV produced 'Crime Scene'. It is originated from Korea show and featured content in both thrill and humor.

References

External links

* {{Chinese Internet video website Television networks in China Mango TV 2006 establishments in China Companies based in Changsha Chinese entertainment websites Internet properties established in 2006 Video on demand services Chinese brands Government-owned companies of China State media