Manfrotto is an Italian brand of

camera A camera is an optical instrument that can capture an image. Most cameras can capture 2D images, with some more advanced models being able to capture 3D images. At a basic level, most cameras consist of sealed boxes (the camera body), with a ...

and

lighting Lighting or illumination is the deliberate use of light to achieve practical or aesthetic effects. Lighting includes the use of both artificial light sources like lamps and light fixtures, as well as natural illumination by capturing dayli ...

supports, including tripods, monopods, and other accessories, that is manufactured by Lino Manfrotto + Co. Spa, a company headquartered in Cassola, Italy. The brand is wholly-owned by Videndum plc.

History

Lino Manfrotto, an Italian photojournalist, began designing and selling light stands, booms, and telescopic rods under the name "Manfrotto" in the late 1960s. In 1972 Lino Manfrotto met Gilberto Battocchio, a technician working for a Bassano mechanical firm. With the collaboration, the company introduced its first tripod in 1974. By 1986 Manfrotto already had six manufacturing plants in Bassano, and in the following two years they would build five more plants in Villapaiera, the industrial zone of

Feltre Feltre ( vec, Fèltre) is a town and ''comune'' of the province of Belluno in Veneto, northern Italy. A hill town in the southern reaches of the province, it is located on the Stizzon River, about from its junction with the Piave, and southwe ...

. Vinten Group purchased Manfrotto in 1989, followed by the

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with Franc ...

company

Gitzo Gitzo S.A. is a manufacturer of photographic accessories, including bags, but specialising in tripods and supports. History Gitzo was founded in France by Arsène Gitzhoven in 1917, initially producing wooden and metal cassette filmbacks, and late ...

in 1992 and the American company Bogen Photo Corp. in 1993. Vinten Group chose to maintain the brands as separate lines in its portfolio. Manfrotto products are distributed in Germany, France, Italy, Japan, the United Kingdom and the United States by Manfrotto Distribution. In Canada, Manfrotto products are distributed by

Gentec International Gentec International is a Canadian distributor of consumer accessories, headquartered in Markham, Ontario, Canada. History Founded in 1990 by Joel Seigel and Margaret Adat, Gentec International began distributing photography accessories to the ...

. In 2010 Manfrotto established the Manfrotto School of Xcellence, an educational resource to support and help everyone to get closer to photography and videography. Lino Manfrotto died on February 5, 2017, at the age of 80.

Advertising campaigns

In 2010 Manfrotto changed its brand slogan from "Manfrotto Proven Professional" to "Manfrotto Imagine More". In May 2011 Manfrotto launched an online competition asking people to share short posts about imagination on Twitter and Facebook for the Manfrotto Imagine More Manifesto, as well as to submit pictures representing imagination on the Manfrotto Imagine More website. A

short film A short film is any motion picture that is short enough in running time not to be considered a feature film. The Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes ...

was then created based around the winning posts and pictures, debuting at the

68th Venice International Film Festival The 68th annual Venice Film Festival, Venice International Film Festival was held in Venice, Italy between 31 August and 10 September 2011. American film director Darren Aronofsky was announced as the Head of the Jury. American actor and film di ...

. In July 2012 Manfrotto launched the Manfrotto Imagine More blog, a web resource with tips on how to get the best out of pictures and how to share them with other people more effectively.

References

External links

* {{official website, https://www.manfrotto.com
Manfrotto School of Xcellence Website (COM)

Manfrotto Imagine More Website (COM)

Manfrotto Official Facebook Page
Photography equipment Photography companies of Italy Companies based in Veneto Italian brands