Mane 'n Tail is the
brand name
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
of a series of hair and skin care products for humans and horses.
Involvement in ''The Greatest Movie Ever Sold''
The product was featured in
Morgan Spurlock
Morgan Valentine Spurlock (born November 7, 1970) is an American documentary filmmaker, humorist, television producer, screenwriter and playwright.
Spurlock's films include '' Super Size Me'' (2004), ''Where in the World Is Osama bin Laden?'' (20 ...
's 2011 documentary ''
POM Wonderful Presents: The Greatest Movie Ever Sold'' as one of the corporate sponsors. Although featured heavily throughout the film, the end titles of the film point out that the company did not pay for the sponsorship deal.
On the Mane 'n Tail website, management explains: "Mane 'n Tail is no stranger to doing product placement in major motion pictures, this however, was our first foray into the indie film arena as Morgan sought us out to participate in the film about product placement funded strictly by product placement. When we agreed to jump on board, we had no idea what an incredible opportunity it would blossom into. Sony Pictures Classics picked up the film three days before its Sundance premiere, much to everyone’s delight. The publicity has been unbelievable and our part in the movie... we absolutely adore. Although we are a 'sponsor', Mane 'n Tail did not pay to be part of the film, instead we exchanged our product, a true 'product placement' deal."
Appearances in pop culture
Mane 'n Tail has also had other motion pictures besides "The Greatest Movie Ever Sold". These include:
* Blades of Glory
*Spirit Untamed
Involvement in NASCAR
In 1995, Mane 'n Tail would sponsor NASCAR Winston Cup Series driver
Derrike Cope
Derrike Wayne Cope (born November 3, 1958) is an American professional stock car racing driver and team owner. He is known for his win in the 1990 Daytona 500. He last competed in the NASCAR Cup Series, driving the No. 15 Chevrolet Camaro ZL1 for ...
, driving the #12 car for
Bobby Allison Motorsports
Robert Arthur Allison (born December 3, 1937) is a former American professional stock car racing driver and owner. Allison was the founder of the Alabama Gang, a group of drivers based in Hueytown, Alabama, where there were abundant short track ...
. They would first sponsor at the
1995 Daytona 500
The 1995 Daytona 500, the 37th running of the event, was held on February 19 at Daytona International Speedway in Daytona Beach, Florida. Dale Jarrett won his first career Winston Cup pole. Sterling Marlin won the race for the second straight y ...
, where Cope would finish 31st. Throughout the early races of the 1996 season, Mane 'n Tail would sponsor all the races for Cope, with Cope netting one top 10 finish at the
1996 Goodwrench Service 400. Mane 'n Tail would sponsor until the
1996 Goody's Headache Powder 500, where Mane 'n Tail left the team.
In 2017, Mane 'n Tail would return to NASCAR, once again sponsoring Cope for a one-off, who was now driving the #55 for
Premium Motorsports
Premium Motorsports (formerly Jay Robinson Racing) was an American professional stock car racing team that competed in the NASCAR Cup Series. The team last fielded the No. 15 Chevrolet Camaro ZL1 LE full-time for Brennan Poole, and the No. 27 ...
. They sponsored the throwback race at Darlington, throwing back to his original 1996 scheme.
In 2018, Derrike Cope would start up a new team,
StarCom Racing
StarCom Racing (SCR) was an American professional stock car racing team that last competed in the NASCAR Cup Series. Based in Salisbury, North Carolina, the team last fielded the No. 00 Chevrolet Camaro ZL1 1LE full-time for Quin Houff in a tec ...
. Mane 'n Tail would once again sponsor as a one-off, this time sponsoring
Landon Cassill
Landon Douglas Cassill (born July 7, 1989) is an American professional stock car racing driver. He competes full-time in the NASCAR Xfinity Series, driving the No. 10 Chevrolet Camaro for Kaulig Racing.
Early career
Cassill was born in Cedar Rap ...
in the #00 at
Michigan International Speedway
Michigan International Speedway (MIS) is a moderate-banked D-shaped speedway located off U.S. Highway 12 on more than approximately south of the village of Brooklyn, in the scenic Irish Hills area of southeastern Michigan. The track is ...
. They would once again sponsor Cassill in 2019, with them sponsoring at-home track
Pocono Raceway
Pocono Raceway (formerly Pocono International Raceway), also known as ''The Tricky Triangle'', is a superspeedway located in the Pocono Mountains in Long Pond, Pennsylvania. It is the site of three NASCAR national series races and an ARCA M ...
.
In 2020, with new driver
Quin Houff
Quin Walton Houff (born September 15, 1997) is an American professional stock car racing driver.
Racing career Early years
Houff started to race when he was eight, driving go-karts. A year later, he upgraded to Mini-Cup cars and by age thirteen, ...
, they would sponsor StarCom Racing for more races, sponsoring 4 races in the midseason.
In 2021, they expanded their sponsorship, including sponsorship at the
2021 Daytona 500
The 2021 Daytona 500, the 63rd running of the event, was a NASCAR Cup Series race that was held on February 14–15, 2021 at Daytona International Speedway in Daytona Beach, Florida. Contested over 200 laps on the asphalt superspeedway, it was ...
. Starting at the
2021 Texas Grand Prix
The 2021 EchoPark Texas Grand Prix was a NASCAR Cup Series Texas Grand Prix, race that was held on May 23, 2021, at Circuit of the Americas in Austin, Texas. Originally scheduled for 68 laps on the 3.426-mile (5.514 km) road course, the race was ...
, Mane 'n Tail would partner with
DreamWorks DreamWorks may refer to:
* DreamWorks Pictures, an American film production company of Amblin
** DreamWorks Television, an American television production company and division of the film studio
** DreamWorks Records, an American record label and ...
movie ''
Spirit Untamed
''Spirit Untamed'' is a 2021 American computer-animated adventure film produced by DreamWorks Animation and distributed by Universal Pictures. The film was directed by Elaine Bogan and co-directed by Ennio Torresan Jr. (in their feature direc ...
'', to promote the movie.
References
{{Reflist
External links
Mane 'n Tail official website
Bethlehem, Pennsylvania
Cosmetics brands
Horse management
Shampoo brands