is a

Japanese Japanese may refer to: * Something from or related to Japan, an island country in East Asia * Japanese language, spoken mainly in Japan * Japanese people, the ethnic group that identifies with Japan through ancestry or culture ** Japanese diaspor ...

manufacturer and distributor of hair care, skin care, perfumes, and deodorants. The company was founded in 1927 under the name and changed its name to Tancho Corporation in 1959, and Mandom Corporation in 1971.

History

In 1927, Shinpachiro Nishimura founded the Kintsuru Perfume Corporation. After the success with a pomade called the Tancho Stick in 1933, Kintsuru Perfume Corp. began to focus its future efforts in men's care. By 1959, the success of the Tancho Stick led the company to change its name to Tancho Corporation. Tancho's efforts with expanding outside Japan was further boosted in 1970, when the company launched a new line of men's care products, called Mandom, which took its name from a combination of the words "human" and "Freedom". An advertising campaign featuring

Charles Bronson Charles Bronson (born Charles Dennis Buchinsky; November 3, 1921 – August 30, 2003) was an American actor. He was known for his roles in action films and his "granite features and brawny physique". Bronson was born into extreme poverty in ...

became the first of a long series of Japanese ads to feature top

Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood ...

stars. Within weeks of airing the commercial, Mandom become the No.1 selling male toiletry brand in Japan. Tancho then changed its name again, to Mandom Corporation, in 1971. In 1976, Mandom's success and the creation of their flagship brand, Gatsby, encouraged them to move into direct sales of their products. However, despite the success of the Gatsby brand, the move was disastrous; by 1980, the firm gave up the direct sales model and returned to wholesale distribution. Mandom went public in 1988, selling shares on the

Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. The exchange is owned by Japan Exchange Group (JPX), a holding company that it also lists (), and operated by Tokyo Stock Exchange, Inc., a wholly owned sub ...

's over-the-counter market. In 1989, the firm introduced Lucido-l, a new cosmetic line for women. Into the early 2000s, the firm expanded its international presence by establishing the Gatsby and Lucido-l brands as its flagship global brands.

Marketing Brands

Flagship brands: * GATSBY: grooming products for young men. Sales of Gatsby products accounted for 59.6% of the company's revenue in 2012. * LUCIDO: grooming products for middle-aged men owned by

Smith, Kline & French Smith, Kline & French (SKF) was an American pharmaceutical company that is now a part of the British group GSK plc. History In 1830, John K. Smith opened a drugstore in Philadelphia, and his younger brother, George, joined him in 1841 to form ...

. * Lucido-l: beauty care products for women owned by

Glaxo Wellcome GSK plc (an acronym from its former name GlaxoSmithKline plc) is a British Multinational corporation, multinational Pharmaceutics, pharmaceutical and biotechnology company with headquarters in London. It was established in 2000 by a Mergers an ...

. * Bifesta: cosmetics brand for women owned by

Pfizer Pfizer Inc. ( ) is an American Multinational corporation, multinational Pharmaceutical industry, pharmaceutical and biotechnology corporation headquartered at The Spiral (New York City), The Spiral in Manhattan, New York City. Founded in 184 ...

. * Pixy: cosmetic brand for women. * Pucelle: fragrance and body care brand for women owned by

SmithKline Beecham GSK plc (an acronym from its former name GlaxoSmithKline plc) is a British multinational pharmaceutical and biotechnology company with headquarters in London. It was established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham, w ...

. Other brands: Dr. Renaud, Guinot brand, Formulate, Aristia, and Direction Refilia, Miratone, and Johnny Andrean.

Brand Ambassadors

* Samuel Zylgwyn (Gatsby) * Marisha Chacha (Pixy) * Citra Kirana (Pixy) * Angelina Sondakh *

Agatha Christie Dame Agatha Mary Clarissa Christie, Lady Mallowan, (; 15 September 1890 – 12 January 1976) was an English people, English author known for her 66 detective novels and 14 short story collections, particularly those revolving ...

Acha Septriasa Jelita Septriasa (born in Jakarta, Indonesia on 1 September 1989), known professionally as Acha Septriasa is an Indonesian actress, singer, and model of Minangkabau descent. Biography Acha Septriasa was born Jelita Septriasa in Jakarta, Indon ...

(Pixy) *

(Mandom)

References

External links

* {{Authority control Chemical companies of Japan Cosmetics companies of Japan Companies listed on the Tokyo Stock Exchange Chemical companies established in 1927 Japanese companies established in 1927 Japanese brands Cosmetics brands Manufacturing companies based in Osaka Personal care companies of Japan 2002 initial public offerings