Mamonde (
Hangul
The Korean alphabet is the modern writing system for the Korean language. In North Korea, the alphabet is known as (), and in South Korea, it is known as (). The letters for the five basic consonants reflect the shape of the speech organs ...
: 마몽드) is a South Korean skincare and cosmetics brand owned by
Amore Pacific
Amorepacific Corporation () is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree. The firm was founded in ...
.
Mamonde was launched by Amore Pacific in 1991.
The brand name comes from ''Ma Monde'' which is a combination of the words ''My'' and ''World'' in
French.
History
The South Korean cosmetics company
Amore Pacific
Amorepacific Corporation () is a South Korean beauty and cosmetics chaebol, operating more than 30 beauty, personal care, and health brands including Sulwhasoo, Laneige, Etude, Aestura, Cosrx, AP Beauty, and Innisfree. The firm was founded in ...
created Mamonde in 1991.
In 2005, Mamonde was launched in
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
.
By July 2013, its products were sold at 900 department stores and over 2,500 cosmetics stores in 270 cities in China.
In July 2013, Mamonde opened its flagship store in
Myeong-dong
Myeong-dong () is a ''dong'' (neighborhood) in Jung District, Seoul, South Korea between Chungmu-ro, Eulji-ro, and Namdaemun-ro.
Myeongdong is known for being one of Seoul's main shopping, parade route, and tourism districts. Jung-gu Office, ...
and launched in
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
. Mamonde opened its first store in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
in 2015, in
Malaysia
Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
in 2016, and in
Singapore
Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
in 2017.
Products
Mamonde has a wide range of makeup and skin care products. They use flowers such as
camellia
''Camellia'' (pronounced or ) is a genus of flowering plants in the family Theaceae. They are found in tropical and subtropical areas in East Asia, eastern and South Asia, southern Asia, from the Himalayas east to Japan and Indonesia. There are ...
,
lotus and
jasmine
Jasmine (botanical name: ''Jasminum'', pronounced ) is a genus of shrubs and vines in the olive family of Oleaceae. It contains around 200 species native to tropical and warm temperate regions of Eurasia, Africa, and Oceania. Jasmines are wid ...
as ingredients for their products. Their products include the Age control ultra repair cream, Advanced Self Control Massage Cream, Rose Water Toner, Soft Bloom Makeup Base and the Total Solution Moisture Cream.
* Red Energy Recovery Serum is a serum with Blossoming Energy™ as its core ingredient.
* Rose Water Toner contains 90.97% rose water as a toner for soothing and moisturizing the skin.
* Ceramide Intense Cream is a moisturizing barrier cream that contains a moisturizing effect ingredient of
Mugunghwa.
* Creamy Tint Color Balm is a lip pencil that contains lipstick, tint, and lip balm functions at the same time.
* Pore Shrinker Bakuchiol Cream effectively tightens pores and firms skin with 30% stronger bakuchiol cream.
Spokespersons and models
* 1991:
Lee Young-ae
* 2006:
Han Ga-in
Kim Hyun-joo (), better known by the stage name Han Ga-in (), is a South Korean actress and model. She starred in television series ''Yellow Handkerchief'' and ''Terms of Endearment'' early in her career, and became a sought-after model in com ...
* 2011:
Han Ji-min
Han Ji-min (; born November 5, 1982) is a South Korean actress. After minor roles in ''All In (TV series), All In'' (2003) and ''Dae Jang Geum'' (2003–2004), Han had her breakout role in revenge series ''Resurrection (2005 TV series), Resurrec ...
and
Choi Siwon
Choi Si-won (; born April 7, 1986), known mononymously as Siwon, is a South Korean singer, songwriter, model, and actor, known for his work as a member of South Korean boy group Super Junior. Choi was a special representative for UNICEF Korea ...
(brand's first male endorser)
See also
*
K-beauty
References
External links
Mamonde official websiteMamonde China official website
Amorepacific brands
{{SouthKorea-company-stub