Mamee-Double Decker (M) Sdn Bhd (

doing business as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

MAMEE) is a

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

n based company with interests in the manufacturing, marketing and distribution of snack foods, beverages, and other products, that exports to around 100 countries with the slogan "A World of Good Taste". It is very popular in areas like

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Brunei Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

Southern Thailand Southern Thailand (formerly Southern Siam and Tambralinga) is the southernmost cultural region of Thailand, separated from Central Thailand by the Kra Isthmus. Geography Southern Thailand is on the Malay Peninsula, with an area of around , bo ...

and

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

. The company's headquarters is located in the

Ayer Keroh Ayer Keroh (also written as Air Keroh, translated as murky water) is a town situated in Melaka Tengah District, Malacca, Malaysia. Formerly part of a virgin forest with a quiet village, it was established by the state government in the late 1960s ...

Industrial Estate in

Malacca Malacca (), officially the Historic State of Malacca (), is a States and federal territories of Malaysia, state in Malaysia located in the Peninsular Malaysia#Other features, southern region of the Malay Peninsula, facing the Strait of Malacca ...

, Malaysia as its first tenant, and it also has an office in Subang,

Selangor Selangor ( ; ), also known by the Arabic language, Arabic honorific Darul Ehsan, or "Abode of Sincerity", is one of the 13 states of Malaysia. It is on the west coast of Peninsular Malaysia and is bordered by Perak to the north, Pahang to the e ...

. One of the most popular MAMEE types is the iconic "Mamee Monster" noodle-snack type.

History

The company was founded by

Datuk Datuk (or its variant Dato or Datu) is a Malay language, Malay honorific title commonly used in Brunei, Indonesia, and Malaysia, as well as a traditional title by Minangkabau people in West Sumatra, Indonesia. Use of the title various between loc ...

Pang Chin Hin (冯振轩) in 1971, who also serves as the company's Executive Chairman. They initially produced a brand of

instant noodles Instant noodles, or instant ramen, is a type of food consisting of noodles sold in a precooked and dried block with flavoring powder and/or seasoning oil. The dried noodle block was originally created by flash-frying cooked noodles, which is s ...

named Lucky which received lukewarm attention. Pang Chin Hin and his son, Tee Chew decided on converting the Lucky noodles into a

snack A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...

after seeing farm workers opening the noodle packs and eating them raw sprinkled with the seasoning, Lucky was relaunched as Mamee Monster three years later. Mamee was incorporated on 3 August 1991 and was listed on the

Kuala Lumpur Stock Exchange Bursa Malaysia (English: Malaysian Bourses or Malaysia Exchange) is the stock exchange in Malaysia. It is one of the largest bourses in ASEAN. It is based in Kuala Lumpur and was previously known as the Kuala Lumpur Stock Exchange (KLSE). It p ...

's main board on 18 March 1992. Mamee-Double Decker was delisted from Bursa Malaysia on 9 January 2012.

Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...

signed a sponsorship deal with Mamee Double-Decker from 2011 to 2014.

References

External links

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Company Overview of Mamee-Double Decker M Bhd
bloomberg.com

bursamalaysia.com {{Portal bar, Companies, Food, Malaysia Privately held companies of Malaysia Malaysian brands Malaysian cuisine Food and drink companies of Malaysia Food and drink companies established in 1971 1971 establishments in Malaysia Companies formerly listed on Bursa Malaysia