Malley's Chocolates is a chain of

candy Candy, alternatively called sweets or lollies, is a Confectionery, confection that features sugar as a principal ingredient. The category, also called ''sugar confectionery'', encompasses any sweet confection, including chocolate, chewing gum ...

stores in the

Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...

Ohio Ohio ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Erie to the north, Pennsylvania to the east, West Virginia to the southeast, Kentucky to the southwest, Indiana to the ...

area in the U.S., founded in the suburb of Lakewood. Four of the stores include

ice cream Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...

parlor A parlour (or parlor) is a reception room or public space. In medieval Christian Europe, the "outer parlour" was the room where the monks or nuns conducted business with those outside the monastery and the "inner parlour" was used for necessary ...

s year-round. Albert "Mike" Malley borrowed $500 in 1935, and opened his first candy store on Madison Avenue in Lakewood. The Malley family lived in the back of the building. Their efforts were successful, and by 1949, they opened a second store, also in Lakewood. In 2010, Malley's moved its corporate headquarters from Cleveland back to Lakewood, Ohio, near where the company was founded in 1935. The reason for the move was to free up more retail space at the company's main plant, where the HQ had been since 1990. Malley’s manufacturing hub is a 60,000 square-foot factory in Cleveland, noted for three tall pink silos with the words "Milk," "Sugar," and "Cocoa" painted on them. The company’s signature confection, chocolate-covered strawberries, are prepared by a special 50-person crew around Valentine’s Day every year. Other notable treats include chocolate-covered orange peels year round and chocolate-covered grapes during early summer. Malley's was a vendor at the

2016 Republican National Convention The 2016 Republican National Convention, in which delegates of the United States Republican Party (United States), Republican Party chose the party's nominees for President of the United States, president and Vice President of the United Sta ...

in Cleveland. In October 2017, the company opened its 23rd retail outlet in Plain Township, a suburb of

Canton Canton may refer to: Administrative divisions * Canton (administrative division), territorial/administrative division in some countries * Township (Canada), known as ''canton'' in Canadian French Arts and entertainment * Canton (band), an It ...

. This was Malley’s first venture into Stark County although it had already operated stores in adjacent Summit County. Adele Ryan Malley, widow of the founder's son Bill, is the "voice" of Malley's.

Unique promotions

Third generation Malley's former president Dan Malley is renowned for his unusual promotional events. He has persuaded Cleveland celebrities, such as Natalie Ronayne of the

Cleveland Botanical Garden The Cleveland Botanical Garden, located in the University Circle neighborhood of Cleveland, Ohio, in the United States. History The origins of the Cleveland Botanical Gardens began to bloom in 1916 when Eleanor Squire donated horticultural boo ...

;

Beth Mooney Bethany Louise Mooney (born 14 January 1994) is an Australian professional cricketer who plays for the Australia women's national cricket team, national cricket team as a batting (cricket), batter in all three formats of the game. At the domes ...

, CEO of

KeyCorp KeyBank is an American regional bank headquartered in Cleveland, Ohio, and the 27th largest bank in the United States. Organized under the publicly traded KeyCorp, KeyBank was formed from the 1994 merger of the Cleveland-based Society Corpora ...

; and celebrity chef Rocco Whelan to appear in his Malley's catalog wearing fuzzy bunny ears. It is an annual event Malley has also distributed 50,000 "CHOC" oval bumper stickers. If a driver is spotted by one of Malley's team, the driver gets $25 and a chance to win $500. Perhaps the most unusual promotion was when Malley persuaded 25 people to lease and drive pink Volkswagen beetles emblazoned with the Malley's and "CHOC" logos. Malley pays the drivers $150/month and sets up the $300/month lease through a Cleveland car dealer.

Notes

References

External links

Malley's Chocolates homepage
Companies based in Cleveland American chocolate companies Confectionery companies of the United States Food and drink companies established in 1935 1935 establishments in Ohio

Unique promotions

Notes

References

Further reading

External links