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The ( sv, label=definite form, Majblomman; ) is a paper flower pin sold by schoolchildren in Sweden to raise funds for charity. The Mayflower fundraiser was started in
Majblomman 1926.svg, 1926
Majblomman 1927.svg, 1927
Majblomman 1928.svg, 1928
Majblomman 1929.svg, 1929
Majblomman 1930.svg, 1930
Majblomman 1931.svg, 1931
Majblomman 1932.svg, 1932
Majblomman 1933.svg, 1933
Majblomman 1934.svg, 1934
Majblomman 1935.svg, 1935
Majblomman 1936.svg, 1936
Majblomman 1937.svg, 1937
Majblomman 1938.svg, 1938
Majblomman 1939.svg, 1939
Majblomman 1940.svg, 1940
Majblomman 1941.svg, 1941
Majblomman 1942.svg, 1942
Majblomman 1943.svg, 1943
Majblomman 1944.svg, 1944
Majblomman 1945.svg, 1945
Majblomman 1946.svg, 1946
Majblomman 1947.svg, 1947
Majblomman 1948.svg, 1948
Majblomman 1949.svg, 1949
Majblomman 1950.svg, 1950
Majblomman 1951.svg, 1951
Majblomman 1952.svg, 1952
Majblomman 1953.svg, 1953
Majblomman 1954.svg, 1954
Majblomman 1955.svg, 1955
Majblomman 1956.svg, 1956
Majblomman 1957.svg, 1957
Majblomman 1958.svg, 1958
Majblomman 1959.svg, 1959
Majblomman 1960.svg, 1960
Majblomman 1961.svg, 1961
Majblomman 1962.svg, 1962
Majblomman 1963.svg, 1963
Majblomman 1964.svg, 1964
Majblomman 1965.svg, 1965
Majblomman 1966.svg, 1966
Majblomman 1967.svg, 1967
Majblomman 1968.svg, 1968
Majblomman 1969.svg, 1969
Majblomman 1970.svg, 1970
Majblomman 1971.svg, 1971
Majblomman 1972.svg, 1972
Majblomman 1973.svg, 1973
Majblomman 1974.svg, 1974
Majblomman 1975.svg, 1975
Majblomman 1976.svg, 1976
Majblomman 1977.svg, 1977
Majblomman 1978.svg, 1978
Majblomman 1979.svg, 1979
Majblomman 1980.svg, 1980
Majblomman 1981.svg, 1981
Majblomman 1982.svg, 1982
Majblomman 1983.svg, 1983
Majblomman 1984.svg, 1984
Majblomman 1985.svg, 1985
Majblomman 1986.svg, 1986
Majblomman 1987.svg, 1987
Majblomman 1988.svg, 1988
Majblomman 1989.svg, 1989
Majblomman 1990.svg, 1990
Majblomman 1991.svg, 1991
Majblomman 1992.svg, 1992
Majblomman 1993.svg, 1993
Majblomman 1994.svg, 1994
Majblomman 1995.svg, 1995
Majblomman 1996.svg, 1996
Majblomman 1997.svg, 1997
Majblomman 1998.svg, 1998
Majblomman 1999.svg, 1999
Majblomman 2000.svg, 2000
Majblomman 2001.svg, 2001
Majblomman 2002.svg, 2002
Majblomman 2003.svg, 2003
Majblomman 2004.svg, 2004
Majblomman 2005.svg, 2005
Majblomman 2006.svg, 2006
Majblomman 2007.svg, 2007
Majblomman 2008.svg, 2008
Majblomman 2009.svg, 2009
Majblomman 2010.svg, 2010
Majblomman 2011.svg, 2011
Majblomman 2012.svg, 2012
Majblomman 2013.svg, 2013
Majblomman 2014.svg, 2014
Majblomman 2015.svg, 2015
Majblomman 2016.svg, 2016
Majblomman 2017.svg, 2017
Majblomman 2018.svg, 2018
Majblomman 2019.svg, 2019
Majblomman 2020.svg, 2020
Majblomman 2021.svg, 2021
Majblomman 2022.svg, 2022
Majblomman 2023.svg, 2023
The ( sv, label=definite form, Majblomman; ) is a paper flower pin sold by schoolchildren in Sweden to raise funds for charity. The Mayflower fundraiser was started in Onsala
Onsala () is a locality situated in Kungsbacka Municipality, Halland County, Sweden, with 11,951 inhabitants in 2010. It is also a 14 km long peninsula on the west coast of Sweden, facing Kattegat, south of Gothenburg. It dates back to th ...
by Beda Hallberg in 1907,Beda S Hallberg, urn:sbl:12409, Svenskt biografiskt lexikon (art av Stig Tornehed), hämtad 2022-07-27. and has taken place in April and May every year since.
The flower pin design has four parts; two groups of five-leaved paper petals, often a small paper disc, and a metal pin, in a different colour combination each year.
History
Hallberg was an active member of Gothenburg's charity movement, and had the idea of selling mayblomma pins, to raise funds fortuberculosis
Tuberculosis (TB) is an infectious disease usually caused by ''Mycobacterium tuberculosis'' (MTB) bacteria. Tuberculosis generally affects the lungs, but it can also affect other parts of the body. Most infections show no symptoms, in w ...
research.
Born in 1869 in Onsala, she was the youngest daughter of a captain and a farmer's daughter. Her father left the family in 1870 to emigrate to the US. She is thought to have married a tobacco dealer in 1888 and got involved with Gothenburg charity work in 1890.
After seeing her daughter with a Gustavus Adolphus Day paper badge, she founded a committee including Frigga Carlberg
Frigga Carlberg, née Anna Fredrika Lundgren (10 August 1851 – 3 October 1925), was a Swedish writer, social worker, feminist and advocate for women's suffrage.
She was a member of the central committee of the National Association for Women's ...
, a feminist social worker and writer, as well as the municipal physician () K. J. Gezelius. Despite others doubting her idea, she ordered 100,000 blue-coloured paper flower pins and decided to sell them for 10 öre each (), an affordable price for most.
Her campaign became a tremendous success. Around 139,000 Mayflowers were sold on 1 May 1907 in Gothenburg – exceeding even Beda's expectations.
A local newspaper wrote the following:
Colours throughout the years
The colours of the Swedish majblomma from 1926 to 2023. During the early years, the shape could vary somewhat.Outside of Sweden
Following the initial success in Sweden, similar mayflower fund raising took place in Finland (1908), Norway and Denmark (1909), The Netherlands and Belgium (1910), Russia, Germany, Austria, Switzerland, Italy and France (1911), Britain and Estonia (1912), Algeria (1913), Cuba (1916), The US (1922) and India (1932). However, as tuberculosis rates in Europe declined, most international charities eventually disbanded, and now only remain in Sweden, Finland, Norway, and Estonia (today with different missions).See also
*Remembrance poppy
A remembrance poppy is an artificial flower worn in some countries to commemorate their military personnel who died in war. Remembrance poppies are produced by veterans' associations, who exchange the poppies for charitable donations used to g ...
, used in fundraising for veteransReferences
{{Commons category, Majblomman Charities based in Sweden Swedish culture Fashion accessories 1907 introductions 1907 establishments in Sweden