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Mainland Cheese is a brand of
cheese Cheese is a dairy product produced in wide ranges of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk, usually the milk of cows, buffalo, goats, or sheep. During product ...
owned by
Fonterra Co-operative Group Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exce ...
that is sold throughout
Australasia Australasia is a region that comprises Australia, New Zealand and some neighbouring islands in the Pacific Ocean. The term is used in a number of different contexts, including geopolitically, physiogeographically, philologically, and ecolo ...
and parts of the Americas. It began as a family business in the
South Island The South Island, also officially named , is the larger of the two major islands of New Zealand in surface area, the other being the smaller but more populous North Island. It is bordered to the north by Cook Strait, to the west by the Tasma ...
of
New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 List of islands of New Zealand, smaller islands. It is the ...
(which is jocularly known as the "mainland" of New Zealand because it is larger than the
North Island The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but much less populous South Island by the Cook Strait. The island's area is , making it the world's 14th-larges ...
).


Company history

Mainland Products Ltd was founded in 1954 by Peter McConnon. It grew rapidly, encompassing fresh and processed
milk Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modulati ...
, cheese (with which the company's name is most associated today) as well as
ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as ...
( Tip Top), processed meats (Kiwi Huttons) and other consumer foods. Kiwi Co-operative Dairies led by CEO
Craig Norgate Michael Craig Norgate (14 April 1965 – 7 July 2015) was a New Zealand accountant and business leader in agricultural processing, marketing and related areas. He had a career as chief executive officer (CEO) of dairy companies Kiwi Co-operative ...
acquired 83% of the business in the 1990s. The balance was acquired by
Fonterra Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue ex ...
(formed by a 2001 merger which included Kiwi Co-op), also led by Norgate, in 2002. In 2005, Fonterra sold most of the business that was formerly part of Mainland to
Graeme Hart Graeme Richard Hart (born 1955) is a New Zealand billionaire businessman and the country's wealthiest person.Goodman Fielder Goodman Fielder is a joint Hong Kong/Singapore-owned manufacturer, marketer and distributor of bread, small goods, dairy products, margarine, oil, dressings and various food ingredients. Its main operations are in New Zealand, Australia, Fi ...
. Mainland remained a family owned and operated business, with Peter's sons Baird and Alan along with grandson Simon McConnon, until its sale to Fonterra.


Advertising

Mainland established an iconic advertising campaign.Mainland Cheese Cheesemakers on TV
, ''The Inspiration Room Daily'' blog (26 October 2005). Mainland's advertising in New Zealand has been largely focused on the theme of waiting/patience, mirroring the aging process of cheese. Mainland's advertising in Australia has been largely focused on playing on the New Zealand accent. For example, "your frind in the frudge" (''your friend in the fridge''), and confusing the sound of "cheese day" with "Tuesday".


See also

* Edam (cheese)


References


External links


Mainland Cheddar Cheese U.S.Mainland at Fonterra
Dairy products companies of New Zealand New Zealand cheeses Food and drink companies established in 1954 New Zealand companies established in 1954 Fonterra brands New Zealand brands {{company stub