A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from
Robinson Crusoe
''Robinson Crusoe'' ( ) is an English adventure novel by Daniel Defoe, first published on 25 April 1719. Written with a combination of Epistolary novel, epistolary, Confessional writing, confessional, and Didacticism, didactic forms, the ...
, a fictional character shipwrecked and stranded for years on a remote island.
Examples
See also
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Direct marketing
Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...
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E-mail marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to s ...
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Mailshot
Advertising mail, also known as direct mail (by its senders), junk mail (by its recipients), mailshot or admail (North America), letterbox drop or letterboxing (Australia), is the delivery of advertising material to recipients of postal mail. Th ...
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Opt-out
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of th ...
References
External links
stopjunkmail.co.uk – Free and independent advice for UK residents on stopping postal junk mailUSA.gov's reference for Telemarketing and Unwanted Mail
Direct marketing
Telemarketing
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