Mahesh Murthy is an Indian
marketer
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to empha ...
,
entrepreneur
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
, and
investor
An investor is a person who allocates financial capital with the expectation of a future Return on capital, return (profit) or to gain an advantage (interest). Through this allocated capital most of the time the investor purchases some specie ...
.
He is the founder of the digital agency
Pinstorm.
Early life and education
Mahesh Murthy was born and raised in a
Tamil Brahmin
Tamil Brahmins are an ethnoreligious community of Tamil-speaking Hindu Brahmins, predominantly living in Tamil Nadu, though they number significantly in Telangana, Andhra Pradesh, Kerala, Karnataka, in addition to other regions of India, as w ...
family. His father served in the
Indian Army
The Indian Army is the land-based branch and the largest component of the Indian Armed Forces. The President of India is the Supreme Commander of the Indian Army, and its professional head is the Chief of Army Staff (COAS), who is a four ...
and retired as a
colonel
Colonel (abbreviated as Col., Col or COL) is a senior military officer rank used in many countries. It is also used in some police forces and paramilitary organizations.
In the 17th, 18th and 19th centuries, a colonel was typically in charge ...
. Murthty was accepted into
Osmania University
Osmania University is a collegiate public state university located in Hyderabad, Telangana, India. Mir Osman Ali Khan, the 7th Nizam of Hyderabad in 1918 , He released a farman to establish OSMANIA UNIVERSITY on the day of 28 August 1918. ...
to study chemical engineering, from where he dropped out at the age of 17.
Career
After leaving college, he worked as a
vacuum cleaner
A vacuum cleaner, also known simply as a vacuum or a hoover, is a device that causes suction in order to remove dirt from floors, upholstery, draperies, and other surfaces. It is generally electrically driven.
The dirt is collected by either a ...
salesman for
Eureka Forbes and subsequently founded his first company, a cleaning service called Vaclean.
He worked for the advertising agency
FCB (then FCB/Ulka) and
Grey Advertising
Grey Group is a global advertising and marketing agency with headquarters in New York City, and 432 offices in 96 countries, operating in 154 cities. It is organized into four geographical units: North America; Europe, Middle East & Africa, As ...
(then Trikaya Grey) in India, where he won multiple advertising awards for his work on HCL, Network and other clients.
He then moved to
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City a ...
, Hong Kong as a creative head for clients across Asia.
While at Hong Kong, in 1993, he wrote and directed a set of six films for MTV with
Shashanka Ghosh
Shashanka Ghosh is an Indian filmmaker and writer. As a director, his notable works include the commercially successful films like '' Khoobsurat'' and ''Veere Di Wedding''. As a writer, he penned the story for ''Waisa Bhi Hota Hai Part II'', he ...
, for which they won the New Directors Showcase award at the
Cannes Lions
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...
.
He then moved to
CKS Partners in Portland as Creative Director and General Manager, where he worked on the first graphical UI for
Yahoo!
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds ma ...
, and later led the work on the web design as well as advertising for
Amazon.com
Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econom ...
's "Earth's Biggest Bookstore" campaign.
He then went moved from advertising to e-commerce, as vice president of marketing for iCat,
the Seattle-based publisher of e-commerce software that was acquired by
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the devel ...
.
Murthy then was hired from the US and returned to India to run the rival to MTV, an Indian music television channel called
Channel V
Channel '' ("V" standing for the letter, not the Roman numeral "5") is a Chinese and former Asian pay television musical network originally launched by Star TV Hong Kong (now Fox Networks Group Asia Pacific). It was part of the unit of Dis ...
.
He acted as the General Manager for India and also helped create and launch its community youth site, vIndia.com.
In 2000, Murthy founded an angel fund, Passionfund, which funded companies such as Compassbox, Tulleeho, WebDunia, Geodesic and EBSDirect.
Murthy wrote columns for ''
Business Today'' and ''
BusinessWorld
''BusinessWorld'' is a business newspaper in the Philippines with a nationwide circulation of more than 117,000 (as of March 2014). Founded in 1967 as ''Business Day'', it is Southeast Asia's first daily business newspaper.
History
''Busin ...
''. He also wrote columns in the ''
Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
''.
Mahesh was an entrepreneur-in-residence at global business school
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East ( Abu Dhabi, UAE), and North America (Sa ...
, where he taught
entrepreneurship
Entrepreneurship is the creation or extraction of economic value. With this definition, entrepreneurship is viewed as change, generally entailing risk beyond what is normally encountered in starting a business, which may include other values t ...
.
In 2004, he founded the digital marketing firm Pinstorm.
Pinstorm is headquartered in
Mumbai
Mumbai (, ; also known as Bombay — the official name until 1995) is the capital city of the Indian state of Maharashtra and the ''de facto'' financial centre of India. According to the United Nations, as of 2018, Mumbai is the secon ...
, India, with offices in
Amsterdam
Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
Netherlands
)
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, established_title = Before independence
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and
Kathmandu
, pushpin_map = Nepal Bagmati Province#Nepal#Asia
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,
Nepal
Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne,
सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is ma ...
.
Pinstorm was among the world's first advertising firms to implement pay-for-performance advertising.
In 2006, he co-founded the early-stage venture capital fund Seedfund which funded and advised companies including
RedBus
redBus is an Indian online bus ticketing platform, providing ticket booking facilities through its website and iOS and Android mobile apps. It is headquartered in Bangalore and works like a hub, acting as a medium for a network of more than ...
, CarWale, SabKaDentist, Chumbak and
Sportskeeda
Sportskeeda is an Indian sports and esports news website, founded in 2009. It is operated by Absolute Sports Private Limited and owned by Indian video game company Nazara Technologies. The website has news, features, commentary and videos on spo ...
.
Seedfund was awarded "India's best VC fund" at the Venture Intelligence awards for its first fund in 2009 and also for its second fund in 2013.
He was chosen as a "
LinkedIn Power Profile" for India in 2012. He was also chosen as a "Top Writer" by
Quora
Quora () is a social question-and-answer website based in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can collaborate by editing questions and commenting on answers that ...
in 2014.
In 2014, his firm Pinstorm did work for the
Aam Aadmi Party. Subsequently, there was a sudden spate of sexual harassment allegations against him, filed before the National Commission of Women, an organisation managed by the ruling party in India. Mahesh denied all allegations. The Mumbai Police registered a case against him, which was subsequently quashed by the Mumbai High Court.
Mahesh also opposed the
Facebook Free Basics
Internet.org is a partnership between social networking services company Meta Platforms and six companies ( Samsung, Ericsson, MediaTek, Opera Software, Nokia and Qualcomm) that plans to bring affordable access to selected Internet services t ...
plan in India for free browsing offered to poor people only on sites approved by
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...
, which he termed "digital colonization". He helped drive a strong ground-up movement that eventually led to India's telecom regulator,
Telecom Regulatory Authority of India
The Telecom Regulatory Authority of India (TRAI) is a regulatory body set up by the Government of India under section 3 of the Telecom Regulatory Authority of India Act, 1997. It is the regulator of the telecommunications sector in India ...
(TRAI) outlawing it and Facebook dropping its plans – not just in India, but elsewhere as well.
Mahesh has recently announced his investments in the new space ecosystem. In 2017, he invested in Exseed Space, later renamed
Satellize
Satellize (formerly known as Exseed Space) is the first private Indian company to have a satellite in space. In December 2018, their first satellite was launched into space via SpaceX. They launched their second satellite, AISAT (called ExseedS ...
, a company that created history by launching India's first-ever private satellite to space, on board
SpaceX
Space Exploration Technologies Corp. (SpaceX) is an American spacecraft manufacturer, launcher, and a satellite communications corporation headquartered in Hawthorne, California. It was founded in 2002 by Elon Musk with the stated goal of ...
.
Exseed Space has since launched on
ISRO
The Indian Space Research Organisation (ISRO; ) is the national space agency of India, headquartered in Bengaluru. It operates under the Department of Space (DOS) which is directly overseen by the Prime Minister of India, while the Chairman of ...
's PSLV as well and was chosen by ISRO as one of the companies chosen to assemble, integrate and test its large, 2,000 kilogram and greater satellites.
Exseed Space has been part of the team that helped a consortium build
GSAT-30
GSAT-30 is a telecommunications satellite developed by the Indian Space Research Organisation (ISRO).
Mission
The satellite's main communication payload is 12 Ku band transponders for covering Indian mainland and islands and 12 C-band tran ...
,
GSAT-31
GSAT-31 is a high-throughput telecommunication satellite developed by the Indian Space Research Organisation (ISRO).
Mission
The satellite's main communication payload is Ku band and acts as a replacement of the aging INSAT-4CR. The satellit ...
and
RISAT 1A, which launched in 2021.
References
{{DEFAULTSORT:Murthy, Mahesh
Indian company founders
Indian venture capitalists
Living people
1965 births