"Mago" (stylized in
all caps
In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...
) is a song recorded by South Korean girl group
GFriend
GFriend (stylized in all caps; ) is a South Korean girl group formed by Source Music in 2015. The group consists of six members: Kim So-won, Sowon, Yerin (entertainer), Yerin, Eunha (singer), Eunha, Yuju (singer), Yuju, SinB, and Umji. They deb ...
for their third Korean-language
studio album
An album is a collection of audio recordings (e.g., music) issued on a medium such as compact disc (CD), Phonograph record, vinyl (record), audio tape (like 8-track cartridge, 8-track or Cassette tape, cassette), or digital distribution, dig ...
''Walpurgis Night''. The song was released as the title track of the album on November 9, 2020 by
Source Music
Source Music () is a South Korean record label established in 2009 by So Sung-jin. In July 2019, the company was acquired by Hybe Corporation, making the company part of the collective term "Hybe Labels". The company manages girl group Le Sserafim ...
. It is the group’s final release before their departure from Source Music and disbandment on May 2021.
Background
On October 31, 2020, a sneak peek of the song and its music video has been shown during the group's online concert GFriend C:ON.
On the same day, members
Eunha and
Umji
Kim Ye-won (; born August 19, 1998), better known by her stage name Umji (), is a South Korean singer-songwriter and dancer. She is a member of the girl groups GFriend and Viviz.
Early life
Umji was born on August 19, 1998, in Yeonsu-dong, Ye ...
appeared on the show ''
Knowing Bros
''Knowing Bros'' (), also known as ''Men on a Mission'' or ''Ask Us Anything'', is a South Korean Television comedy, television entertainment program produced by SM Culture & Contents, SM C&C that premiered on December 5, 2015, and currently ai ...
'' and showcased a tip of the song and its choreography.
Composition
The song was written and produced by FRANTS. Many other producers also participated in writing the song:
"hitman" bang, Kyler Niko, Paulina Cerrilla,
Cho Yoon-kyung
Jo Yoon-kyung () is a South Korean lyricist and writer. She has written primarily for SM Entertainment artists such as BoA, Girls' Generation, Shinee, Exo, NCT, Red Velvet, and Aespa. In 2017, she won Lyricist of the Year at the Gaon Chart Mu ...
, Alice Vicious,
Cazzi Opeia
Moa Anna Maria Carlebecker (born 10 November 1988), better known by her stage name Cazzi Opeia, is a Swedish DJ, singer and songwriter.
Life and career
1988–2010: Early life and beginnings
Moa Anna Carlebecker was born Jönköping County, ...
, Ellen Berg, JADED JANE, Noisy Citizen, Justin Reinstein and JJean. Members
Eunha,
Yuju and
Umji
Kim Ye-won (; born August 19, 1998), better known by her stage name Umji (), is a South Korean singer-songwriter and dancer. She is a member of the girl groups GFriend and Viviz.
Early life
Umji was born on August 19, 1998, in Yeonsu-dong, Ye ...
participated as well in writing lyrics for the song.
The song was described by ''
Teen Vogue
''Teen Vogue'' is an American progressive online publication, formerly in print, launched in January 2003, as a sister publication to '' Vogue'', targeted at teenage girls and young women. Like ''Vogue'', it included stories about fashion and ...
''
's Sara Delgado as "the most striking videos to come from GFriend to date".
Chart performance
The song debuted at number 17 on ''
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
''
's
World Digital Song Sales
The World Digital Song Sales chart (formerly World Digital Songs) is a weekly record chart compiled by Nielsen SoundScan and published by ''Billboard'' magazine. Established in 2010—its first issue was dated January 23—as one of 21 genre-speci ...
and peaked at number 16 a week after.
It debuted as well as number 46 on ''Billboard''
's
K-pop Hot 100
The K-pop Hot 100 was a music singles chart in South Korea, launched by ''Billboard'' in conjunction with ''Billboard'' Korea () on August 25, 2011. It is the second Asian ''Billboard'' chart after the Japan Hot 100. The chart used the same multim ...
for the week ending November 21, 2020.
Then, it debuted at number 42 on
Gaon Digital Chart
The Circle Digital Chart, previously known as the Gaon Digital Chart, is the music industry standard record chart ranking the 200 most popular singles in South Korea. It provides rankings on a weekly, monthly, and yearly basis, which is based on ...
for the week ending November 14, 2020.
Music video
On October 31, 2020, a sneak peek of the music video for "Mago" was shown during the group's online concert GFriend C:ON.
The music video was then released on
HYBE Labels
Hybe Co., Ltd. (; stylized as Hybe Corporation; commonly known as simply Hybe) is a South Korean multinational entertainment company established in 2005 by Bang Si-hyuk as Big Hit Entertainment Co., Ltd.
The company operates as a record lab ...
' YouTube channel on November 9, 2020, along with the album. It was directed by Guzza of
Lumpens
Lumpens () is a South Korean-based video production company formed and led by art director Yong-seok Choi. The team includes directors and producers specializing in music videos, television advertisements, experimental films, graphic design, and ...
, who previously directed the music video for their previous single, "
Apple
An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
".
Accolades
Charts
Weekly charts
Monthly charts
Release history
References
{{authority control
2020 songs
2020 singles
GFriend songs
Nu-disco songs
Songs in Korean
Kakao M singles
Songs written by Bang Si-hyuk
Music videos directed by Lumpens
Hybe Corporation singles
Songs written by Cazzi Opeia
Songs with lyrics by Jo Yoon-kyung