Magnolia Network is an American

basic cable Cable television first became available in the United States in 1948. By 1989, 53 million American households received cable television subscriptions, with 60 percent of all U.S. households doing so in 1992. A 2021 Pew Research Center survey found ...

network owned by

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...

in partnership with

Chip Chip may refer to: Food * Chip (snack), thinly sliced and deep-fried gastro item ** Potato chips (US) or crisp (UK) * Chips (fried potato strips) (UK) or french fries (US) (common as a takeout side) * Game chips, thin chip/French fries * Choco ...

and

Joanna Gaines Joanna Lee Stevens Gaines ( Stevens; born April 19, 1978) is an American interior decorator, television personality, and author. She co-hosted the home renovation show '' Fixer Upper'', which began airing on HGTV in 2013, alongside her husband Ch ...

, the founders of lifestyle company Magnolia. It broadcasts personality-based lifestyle programs related to topics such as

home construction Home construction or residential construction is the process of constructing a house, apartment building, or similar residential building generally referred to as a 'home' when giving consideration to the people who might now or someday reside t ...

renovation Renovation (also called remodeling) is the process of improving broken, damaged, or outdated structures. Renovations are typically done on either commercial or residential buildings. Additionally, renovation can refer to making something new, o ...

, and cuisine. The channel was first launched by the

E. W. Scripps Company The E. W. Scripps Company, also known as Scripps, is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglom ...

on September 30, 1999, as DIY Network, a spin-off of

HGTV HGTV (an initialism for Home & Garden Television) is an American basic cable channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate. HGTV Dream Home is an ...

focusing on instructional programming related to "

do it yourself "Do it yourself" ("DIY") is the method of building, wikt:modification, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals ...

" (DIY) activities such as

home improvement The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...

. It later focused on

reality series Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

following personalities involved in home renovation and related businesses. In 2022, the channel relaunched as Magnolia Network, which is led by Chip and Joanna Gaines of HGTV's '' Fixer Upper''. After the merger that formed Warner Bros. Discovery, Magnolia Network was overseen by the heads of

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

and

Cinemax Cinemax is an American pay television network owned by Home Box Office, Inc., a subsidiary of Warner Bros. Discovery. Launched on August 1, 1980, as a "maxi-pay" service to complement the offerings of its sister premium network, HBO (Home Box ...

. , Magnolia Network is available to 51 million

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

households in the United States, down from its 2016 peak of 62 million households.

History

DIY was the second network to be launched by the

, following the success of

, with the network's first two years adapting HGTV's program library into programs for certain DIY niches as Scripps filmed new original content for the new network. The network offered a large amount of broadband content (originally project worksheets and instruction pages for printout by users, later video clips and more) to create demand for and help cable operators launch and justify their cable broadband services. Scripps announced that DIY Network would launch in

high definition High definition or HD may refer to: Visual technologies *Blu-ray Disc, the universal optical High Definition disc format *HD Photo, former name for the JPEG XR image file format *HDV, format for recording high-definition video onto magnetic tap ...

on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end. One of the "prominent distributors" turned out to be

Dish Network DISH Network L.L.C., often referred to as DISH, an abbreviation for Digital Sky Highway, is an American provider of satellite television and IPTV services and wholly owned subsidiary of EchoStar Corporation. The company was originally establ ...

, which launched DIY HD on May 12, 2010.

DirecTV DirecTV, LLC is an American Multichannel television in the United States, multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital Satellite television, s ...

added DIY HD on September 19, 2012.

Relaunch as Magnolia Network

In November 2018, Chip and Joanna Gaines of the former HGTV series '' Fixer Upper'' announced on ''

The Tonight Show Starring Jimmy Fallon ''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by actor and comedian Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It i ...

'' that they were in early talks to form a "lifestyle focused media network" with

Discovery Inc. Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Chan ...

via their personal company Magnolia. The duo had left HGTV shortly after the acquisition of

Scripps Networks Interactive Scripps Networks Interactive, Inc. (SNI) was an American mass media company, which was formed on July 1, 2008, and acquired by and merged into Discovery Communications on March 6, 2018. It was formed in 2008, through the spin-off of the E. ...

by Discovery; after realizing that ''Fixer Upper'' had been one of the network's top programs, Discovery CEO

David Zaslav David Zaslav (born January 15, 1960) is an American media executive who is the current CEO and president of Warner Bros. Discovery (WBD). Zaslav became CEO and president of Discovery, Inc. in 2006, and oversaw the company as it went public in ...

met the Gaineses at their home in

Waco, Texas Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and Interstate 35, I-35, halfway between Dallas and Austin, Texas, Austin. The city had a U.S. census estimated 2024 popul ...

to discuss a joint venture. In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network. HGTV president Allison Page was named president of the venture, reporting directly to Zaslav. Discovery announced on January 16, 2020, that the Magnolia Network would launch on October 4. The launch was then delayed indefinitely on April 21, as the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

impacted the ability to produce the network's launch programming. Magnolia Network went on with a four-part preview special that month, ''Magnolia Presents: A Look Back & A Look Ahead'', which premiered on DIY Network to a total of 2.5 million viewers. On August 4, 2020, it was announced that Magnolia Network would launch in 2021. It was also announced that a revival of ''Fixer Upper'', ''Fixer Upper: Welcome Home'', was also in production for Magnolia Network. Due to the delay in production, a preview of Magnolia Network programming debuted as part of the January 4, 2021, launch of the

Discovery+ Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discov ...

streaming service. A second preview special, ''A Look Back & A Look Ahead Vol. 2,'' premiered on Discovery+ on April 23 and DIY Network the next day. The Magnolia Network app and an early slate of programming on Discovery+, including ''Fixer Upper: Welcome Home'', launched on July 15. On January 5, 2022, DIY Network officially relaunched as Magnolia Network. Within days, one of its launch and spotlight series, ''Home Work'', was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on previous projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series. In April 2022, Discovery Inc. merged with

WarnerMedia Warner Media, LLC (Trade name, doing business as WarnerMedia) was an American multinational corporation, multinational mass media and show business, entertainment conglomerate (company), conglomerate owned by AT&T. It was headquartered at the 30 ...

to form

. On April 7, 2022, it was reported that after the completion of the merger, Magnolia Network's leadership would report to Casey Bloys—

and HBO Max (now

Max Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...

) chief content officer—rather than Zaslav, nor head of U.S. Networks Kathleen Finch (who oversaw the former SNI channels as chief officer of lifestyle brands after the Discovery acquisition). On August 4, 2022, it was reported that selected Magnolia Network programs would be added to HBO Max on September 30, 2022, with Discovery+ remaining the network's main streaming home.

Programming

In the past, DIY Network's programming focused on: *

Home construction Home construction or residential construction is the process of constructing a house, apartment building, or similar residential building generally referred to as a 'home' when giving consideration to the people who might now or someday reside t ...

(''Building Off the Grid'') *

Home repair Home repair involves the diagnosis and resolution of problems in a home, and is related to home maintenance to avoid such problems. Many types of repairs are "do it yourself" (DIY) projects, while others may be so complicated, time-consuming ...

or restoration ('' Bath Crashers'', ''

Yard Crashers ''Yard Crashers'' is a television show on the DIY Network that surprises home owners with a brand-new yard. The show is hosted by Matt Blashaw who is a licensed contractor. Like other "crasher" shows on the DIY Network, Blashaw and his crew amb ...

'', ''Blog Cabin'', ''Ed the Plumber'', ''

Kitchen Crashers A kitchen is a room In a building or a ship, a room is any enclosed space within a number of walls to which entry is possible only via a door or other dividing structure. The entrance connects it to either a passageway, another room, or t ...

'', '' Maine Cabin Masters'', ''Restored'', ''

Sweat Equity Sweat equity refers to work one does to build up value without a salary. This ownership interest, or increase in value, is created as a direct result of hard work by the owner. For example, homeowners who renovate or repair their house themselves a ...

'') *

Home improvement The concept of home improvement, home renovation or remodeling is the process of renovating, making improvements or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electr ...

('' The Vanilla Ice Project'', ''BATHtastic'', ''Mega Dens'', '' Man Caves'', ''Cool Tools'') *

Gardening Gardening is the process of growing plants for their vegetables, fruits, flowers, herbs, and appearances within a designated space. Gardens fulfill a wide assortment of purposes, notably the production of Aesthetics, aesthetically pleasing area ...

and

landscaping Landscaping refers to any activity that modifies the visible features of an area of land, including the following: # Living elements, such as flora or fauna; or what is commonly called gardening, the art and craft of growing plants with a goal ...

(''

'') * Building and contracting (''Million Dollar Contractor'', ''Sledgehammer'', '' Barnwood Builders'', '' Texas Flip and Move'') Earlier shows included a variety of topics, including auto repair, jewelry design, plumbing, boating, knitting and quilting, and woodworking. DIY's renovation shows included programs that had a specific historical restoration focus, like ''Restored'', and some shows had specific geographic focuses, like shows outlining historical restorations in Virginia and South Carolina, for example. The network also carried ''

This Old House ''This Old House'' is an American home improvement media brand with television shows, a magazine, and a website. The brand is headquartered in Stamford, Connecticut. The television series airs on the Public Broadcasting Service (PBS) television ...

'' repeats until the mid-2010s, when the property moved to other outlets. As recently as late 2009, it aired some older HGTV archive programming, including the '' Carol Duvall Show''. As Magnolia Network, the channel carries a similar mixture of personality-based series relating to home design, construction, renovation, and landscaping, with new original programming, and programs carried over from DIY Network (including ''Barnwood Builders'', ''Building Off the Grid'', and returning reruns of ''This Old House'', among others). The network's scope was also expanded to include food-oriented series, such as ''Family Dinner'' and ''Magnolia Table with Joanna Gaines'', and other series such as ''Extraordinary Stories Behind Everyday Things''. In 2024, the network expanded into reality competition programming with three series produced by the Gaines: the

artistic roller skating Artistic roller skating is a competitive sport similar to figure skating but where competitors wear roller skates instead of ice skates. Within artistic roller skating, there are several disciplines: * Figures: the individual follows the figu ...

competition series ''Roller Jam'', talent competition series ''Second Chance Stage'', and game show ''

Human vs Hamster ''Human vs Hamster'' is a reality competition show on the streaming service Max (streaming service), Max, produced by Chip Gaines, Chip and Joanna Gaines' Magnolia Network. The eight episodes of its first season were released on November 21, 202 ...

''. All three series premiered exclusively on Max.

International versions

Canada

A Canadian version of DIY Network launched on October 19, 2009, by CW Media (a consortium of

Canwest Canwest Global Communications Corporation, which operated under the corporate name Canwest, was a major Canadian media conglomerate based in Winnipeg, Manitoba, with its head offices at Canwest Place (now called 201 Portage). It held radio, ...

and

Goldman Sachs The Goldman Sachs Group, Inc. ( ) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many internationa ...

), replacing the Canadian version of Fine Living. As in the U.S., a preview of Magnolia Network programming was initially offered in Canada via Discovery+ upon its local launch in October 2021, before DIY Network Canada relaunched as Magnolia Network on March 28, 2022. The channel was closed on December 31, 2024, as Corus Entertainment lost the rights to all Warner Bros. Discovery factual brands to

Rogers Communications Rogers Communications Inc. is a Canadian communications and media company operating primarily in the fields of wireless communications, cable television, telephony and Internet, with significant additional telecommunications and mass media ass ...

. The channel was replaced by a legally distinct, Rogers-owned version of Magnolia Network on January 1, 2025.

References

External links

* {{DEFAULTSORT:Magnolia Network Warner Bros. Discovery networks English-language television stations in the United States Television channels and stations established in 1999 Television channels and stations established in 2022 2022 establishments in the United States Entertainment companies based in Texas Television networks in the United States