"Magic in the Air" is a 2014 single by Ivorian musical group

Magic System Magic System is an Ivorian coupé-décalé band from Abidjan. It was founded in 1996 and comprises Asalfo, Goude, Tino, and Manadja. Magic System's recordings in the Zouglou dance style have featured in the charts throughout Africa, and in F ...

, featuring Moroccan singer

Chawki Ahmed Chawki ( ar, أحمد شوقي; born 31 May 1982), known professionally by his stage name Chawki, is a Moroccan singer, songwriter and producer. Chawki began his career in the early 2000s. He had a music band named La Paloma which mainly fo ...

and produced by Moroccan producer

RedOne Nadir Khayat ( ar, نادر الخياط; born 9 April 1972), better known by his stage name RedOne, is a Moroccan singer, songwriter, record producer and record executive. As a record producer and songwriter, he has worked with many high-profi ...

. The track also appears on Magic system's album ''Africainement vôtre,'' released on 19 May 2014.

Content

The

association football Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is t ...

themed song focusing on African football was produced by Swedish-Moroccan producer

with the catchy refrain saying

On t'invite à la magie, y a pas de raccourci,
Oublie tes soucis, viens faire la folie
Feel the magic in the air, allez allez allez,
Levez les mains en l'air, allez allez allez.

which translates as "We invite you to the magic, and there are no shortcuts / Forget your worries, and come and join the madness / Feel the magic in the air, go on, go on, go on / Raise your hands in the air, go on, go on, go on". The song was released in March 2014 to coincide with preparations for the

2014 FIFA World Cup The 2014 FIFA World Cup was the 20th FIFA World Cup, the quadrennial world championship for men's national football teams organised by FIFA. It took place in Brazil from 12 June to 13 July 2014, after the country was awarded the hosting rig ...

scheduled for 12 June to 13 July of the same year. Despite the

English English usually refers to: * English language * English people English may also refer to: Peoples, culture, and language * ''English'', an adjective for something of, from, or related to England ** English national id ...

title of the song, its lyrics are almost entirely in

French French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ...

. The single became a commercial hit in France and Belgium, earning significant airplay in stadiums during football matches.Charts in France: Clip de "Magic in the Air" : Magic System nous réunit pour lever les mains en l'air
It was played every time France scored a goal at the

2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awarded the hosting righ ...

, which saw them win the whole tournament.

Music video

A music video was also shot and released online on Magic System official

YouTube YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...

account on 17 March 2014.

UNESCO literacy initiative

As part of its literacy initiative, UNESCO launched a campaign for celebrity signing of FIFA-sanctioned footballs to be used in the 2014 World Cup. Many celebrities from the sports world, artists and politicians signed various balls to be sold in public auction between 4 and 14 June 2014, with all the proceeds from selling of these signed balls going to the alphabetization programme of the organization. A promotional music video was also made in promoting the charity initiative with various participants signing the balls or playing football or symbolically "passing the ball" to other participants who would sign in their turn. Magic System official website posted direct links to individual signed balls to help in bidding for them. The celebrities taking part included: *Sports players / coaches:

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Marion Bartoli Marion Bartoli (; born 2 October 1984) is a French former professional tennis player. Bartoli won the 2013 Wimbledon Championships singles title after previously being runner-up in 2007, and was a semifinalist at the 2011 French Open. She also ...

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, Brandao,

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Adrien Rabiot Adrien Thibault Marie Rabiot (born 3 April 1995) is a French professional footballer who plays as a central midfielder for club Juventus and the France national team. Rabiot spent most of his career with Paris Saint-Germain, making his debu ...

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Jérôme Alonzo Jérôme Sébastien Alonzo (born 20 November 1972) is a French former professional footballer who played as a goalkeeper. Honours Nice * Division 2: 1993–94 Paris Saint-Germain *UEFA Intertoto Cup: 2001 *Coupe de France: 2005–06 *Coupe de ...

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*Music artists:

M Pokora Matthieu Tota (; born 26 September 1985), artistically known as Matt Pokora and later M. Pokora (), is a French pop and R&B singer. In 2016, he became a coach for ''The Voice Kids France'' and '' The Voice: la plus belle voix''. Early life ...

, Soprano,

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Zaho Zahera Darabid ( ar, زهيرة درابيد ; born May 10, 1980), known by her stage name Zaho (), is an Algerian-Canadian R&B singer. Biography Zahera Darabid was born on May 10, 1980, in Bab Ezzouar, a suburb of the Algerian capital Alg ...

*Media personalities and sportswriters / hosts:

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Sébastien Cauet Sébastien Jean Maurice Cauet (; born 28 April 1972 in Saint-Quentin), better known as the mononym Cauet, is a well-known French radio and TV host, comedian, imitator, singer, DJ and record producer. He has worked at various times as host on TF1 ...

Cyril Hanouna Cyril Valéry Isaac Hanouna (; ar, سيريل فاليري إسحاق حنونة, link=no; born 23 September 1974) is a French radio and television presenter, writer, author, columnist, producer, singer and occasional actor and comedian of Tunis ...

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, Pierre Ménès,

Patrick Sébastien Patrick Boutot (born 14 November 1953 in Brive-la-Gaillarde, Corrèze), better known as Patrick Sébastien, is a French television host, producer and media personality, radio host, singer, writer, producer, director, impressionist entertainer ...

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*Others: Arnaud "Séan" Garnier "Asalfo" (Salif Traoré) of Magic System is an Ambassador of Goodwill for

UNESCO The United Nations Educational, Scientific and Cultural Organization is a specialized agency of the United Nations (UN) aimed at promoting world peace and security through international cooperation in education, arts, sciences and culture. I ...

's literacy programme.

Charts

Weekly charts

Year-end charts

References

{{DEFAULTSORT:Magic in the air 2014 singles Magic System songs Ahmed Chawki songs French-language songs Song recordings produced by RedOne 2014 songs Parlophone singles Warner Music Group singles