The Magic 8 Ball is a plastic sphere, made to look like an oversized , that is used for
fortune-telling or seeking advice. It was invented in 1946 by Albert C. Carter and Abe Bookman and is manufactured by
Mattel
Mattel, Inc. ( ) is an American multinational corporation, multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth Handler, ...
.
The user asks a
yes–no question to the ball, then turns it over to reveal an answer that floats up into a window.
Origin
The functional component of the Magic 8 Ball was invented by Albert C. Carter,
who was inspired by a
spirit writing device used by his mother, a Cincinnati
clairvoyant
Clairvoyance (; ) is the claimed ability to acquire information that would be considered impossible to get through scientifically proven sensations, thus classified as extrasensory perception, or "sixth sense". Any person who is claimed to ...
.
When Carter approached store owner Max Levinson about stocking the device, Levinson called in Abe Bookman, Levinson's brother-in-law, and graduate of
Ohio Mechanics Institute. In 1944, Carter filed for a patent for the cylindrical device, assigning it in 1946 to Bookman, Levinson and another partner in what came to be Alabe Crafts, Inc., combining the founder's names, Albert and Abe. Alabe marketed and sold the cylinder as The Syco-Slate. Carter died sometime before the patent was granted in 1948.
Bookman made improvements to The Syco-Slate, and in 1948 it was encased in an iridescent
crystal ball. Though not successful, the revamped product caught the attention of Chicago's
Brunswick Billiards, which in 1950 commissioned Alabe Crafts to make a version in the form of a traditional black-and-white 8 ball,
which was possibly inspired by a gag in the 1940
Three Stooges short film
A short film is a film with a low running time. The Academy of Motion Picture Arts and Sciences (AMPAS) defines a short film as "an original motion picture that has a running time of not more than 40 minutes including all credits". Other film o ...
, ''
You Nazty Spy!''.
Cultural impact
Although originally sold as a
paperweight, the Magic 8 Ball remained popular for several decades as both an
office toy and a children's toy.
In 1971, Bookman sold Alabe Crafts, Inc., to
Ideal Toys,
which marketed the ball firmly at children. In 1987, the rights were again sold to
Tyco Toys, spurring on another marketing campaign and resurgence in interest. Tyco Toys was acquired by Mattel, the current manufacturer, in 1997. Despite its numerous owners, the Magic 8 Ball has changed little in design and implementation.
Design and usage
The Magic 8 Ball is a hollow plastic sphere resembling a black-and-white 8 ball. Its standard size is larger than an ordinary pool ball, but it has been made in different sizes. Inside the ball, a cylindrical reservoir contains a white plastic 20-sided
regular icosahedron die floating in approximately of alcohol dyed dark blue. Each of the die's 20 faces has an affirmative, negative, or non-committal statement printed in raised letters. These messages are read through a window on the ball's bottom.
To use the ball, it must be held with the window initially facing down to allow the die to float within the cylinder. After asking the ball a
yes–no question, the user then turns the ball so that the window faces up. The die floats to the top, and one face presses against the window; the raised letters displace the blue liquid to reveal the message as white letters on a blue background. Although most users shake the ball before turning it upright, the instructions warn against doing so to avoid white bubbles.
While the Magic 8 Ball has undergone very few changes, an addition in 1975 by new owners,
Ideal Toy Company, fixed the bubble problem. Its patented "Bubble Free Die Agitator", an inverted funnel, reroutes the air trapped inside.
The solution has been used ever since.
Possible answers
The 20 possible Magic 8 Ball answers were designed by Dr. Lucien Cohen, a
psychology
Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...
professor at the
University of Cincinnati
The University of Cincinnati (UC or Cincinnati, informally Cincy) is a public university, public research university in Cincinnati, Ohio, United States. It was founded in 1819 and had an enrollment of over 53,000 students in 2024, making it the ...
. The possible answers consist of 10 affirmative answers, five neutral and five negative.
See also
*
*
*
*
*
Patents
* —''Liquid Filled Dice Agitator ca. 1944''
* —''Liquid filled die agitator containing a die having raised indicia on the facets thereof, 1962''
* —''Amusement Device ca. 1961''
References
External links
*
{{Authority control
1940s toys
1950s toys
1960s toys
1970s toys
1980s toys
1990s toys
2000s toys
2010s toys
2020s toys
Divination software and games
Mattel
Novelty items
Products introduced in 1946