MAGIC is a fashion
tradeshow
A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and c ...
in the United States. Held twice a year (February and August) in
Las Vegas
Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...
, this fashion marketplace showcases men's, women's and children's apparel, footwear, and accessories.
History
The tradeshow was inaugurated in 1933 by the Men's Apparel Guild in California. At one time it featured only men's clothing and accessories, but has expanded to include ladies' clothing and accessories, and manufacturing services. In 1989 it moved to Las Vegas.
In 1998, Magic was acquired by Advanstar Communications. In 2014, Advanstar was acquired by
UBM plc
UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its p ...
.
Advanstar Sold for $972 Million
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References
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External links
Official siteMagic Las Vegas 2020
Las Vegas Valley conventions and trade shows
Trade shows in the United States
Informa brands
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