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Magic is a New Zealand
oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
radio network owned by
MediaWorks New Zealand MediaWorks New Zealand is a New Zealand-based company specialising in radio, outdoor advertising and interactive media. It is owned by Australian out-of-home advertising company QMS. It operates eight national radio brands, eleven websites and ...
. The network targets New Zealand's growing population of
baby boomers Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that ...
with a line-up of veteran broadcasters. Its breakfast show (formerly ''Magic in the Morning'', ''Magic Breakfast'' and ''Bunting in the Morning'' respectively), is hosted by Mark McCarron. Magic operated Magic Talk, a nationwide
Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
-based
talkback Talkback or talk back may refer to: *Talkback (album), ''Talkback'' (album), a 1983 album by the Canadian band the Spoons *Talk Back (Kembe X album), ''Talk Back'' (Kembe X album), 2016 *Talkback, an alternate name for Marvel Comics superhero C ...
, news and sport radio network formed by the 2019 rebrand of
Radio Live Radio Live (stylised as Radio LIVE) was a nationwide Auckland-based New Zealand talkback, news and sport radio network owned and operated by MediaWorks New Zealand. It was formed by the 2005 split of talk and racing network Radio Pacific into ...
. The station competed directly against
New Zealand Media and Entertainment New Zealand Media and Entertainment (abbreviated NZME) is a New Zealand newspaper, radio and digital media business. It was launched in 2014 as the merger of APN New Zealand (a division of Here, There & Everywhere (company), APN News & Media), ...
(NZME) station
Newstalk ZB Newstalk ZB is a nationwide New Zealand talk radio, talk-radio network operated by New Zealand Media and Entertainment, NZME Radio. It is available in almost every media market, radio market area in New Zealand, and has news reporters based in m ...
. Magic also operated Magic Music, as its music leg. This change took effect in mid-January 2019, with a large number of Radio Live hosts leaving the station due to the restructure. The first programme aired on Magic Talk was Overnights with Tony Amos. Magic Talk ceased on 20 March 2022 ahead of its delayed rebranding as
Today FM Today FM is an Irish commercial FM radio station, owned and operated by Bauer Media Audio Ireland Limited. Broadcasting since 17 March 1997, it broadcasts mostly music, with a daily news and current affairs programme. Today FM holds a licen ...
on 21 March 2022. Magic Music was reintroduced as Magic and still operates as a music brand today.


History

Magic was launched on 20 April 2015 in Auckland,
Wellington Wellington is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the third-largest city in New Zealand (second largest in the North Island ...
,
Christchurch Christchurch (; ) is the largest city in the South Island and the List of cities in New Zealand, second-largest city by urban area population in New Zealand. Christchurch has an urban population of , and a metropolitan population of over hal ...
,
Tauranga Tauranga (, Māori language for "resting place," or "safe anchorage") is a coastal city in the Bay of Plenty Region and the List of cities in New Zealand, fifth-most populous city of New Zealand, with an urban population of or roughly 3% of t ...
,
Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. It is sited on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authorities of New Zea ...
,
Hawke's Bay Hawke's Bay () is a region on the east coast of New Zealand's North Island. The region is named for Hawke Bay, which was named in honour of Edward Hawke. The region's main centres are the cities of Napier and Hastings, while the more rural ...
and
Dunedin Dunedin ( ; ) is the second-most populous city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from ("fort of Edin"), the Scottish Gaelic name for Edinburgh, the capital of S ...
, some stations were launched on frequencies MediaWorks acquired in radio spectrum auctions, others were secondary frequencies used by other MediaWorks stations such as in Dunedin the 99.8FM frequency was previously used by
Radio Dunedin Radio Dunedin is a radio station, broadcasting from Dunedin, New Zealand on 1305 AM, in the central city on 106.7 FM, and online: https://stream.radioaotearoa.com/4XDRadioDunedin/ The station was launched in late 1922, by the Otago Radio Associ ...
and Wellington's 891AM previously used by The Breeze. New frequencies in
Wanganui Whanganui, also spelt Wanganui, is a list of cities in New Zealand, city in the Manawatū-Whanganui region of New Zealand. The city is located on the west coast of the North Island at the mouth of the Whanganui River, New Zealand's longest nav ...
, Kāpiti,
Wairarapa The Wairarapa (; ), a geographical region of New Zealand, lies in the south-eastern corner of the North Island, east of metropolitan Wellington and south-west of the Hawke's Bay Region. It is lightly populated, having several rural service t ...
, Blenheim,
Nelson Nelson may refer to: Arts and entertainment * ''Nelson'' (1918 film), a historical film directed by Maurice Elvey * ''Nelson'' (1926 film), a historical film directed by Walter Summers * ''Nelson'' (opera), an opera by Lennox Berkeley to a lib ...
, Queenstown, Southland and Rodney were added, followed by
Palmerston North Palmerston North (; , colloquially known as Palmerston or Palmy) is a city in the North Island of New Zealand and the seat of the Manawatū-Whanganui region. Located in the eastern Manawatū Plains, the city is near the north bank of the Manaw ...
, Ashburton,
Timaru Timaru (; ) is a port city in the southern Canterbury Region of New Zealand, located southwest of Christchurch and about northeast of Dunedin on the eastern Pacific Ocean, Pacific coast of the South Island. The Timaru urban area is home to peo ...
,
Oamaru Oamaru (; ) is the largest town in North Otago, in the South Island of New Zealand, it is the main town in the Waitaki District. It is south of Timaru and north of Dunedin on the Pacific Ocean, Pacific coast; State Highway 1 (New Zealand), Sta ...
,
Taupō Taupō (), sometimes written Taupo, is a town located in the central North Island of New Zealand. It is situated on the edge of Lake Taupō, which is the largest freshwater lake in New Zealand. Taupō was constituted as a borough in 1953. It h ...
,
Taranaki Taranaki is a regions of New Zealand, region in the west of New Zealand's North Island. It is named after its main geographical feature, the stratovolcano Mount Taranaki, Taranaki Maunga, formerly known as Mount Egmont. The main centre is the ...
,
Thames The River Thames ( ), known alternatively in parts as the River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the second-longest in the United Kingdom, after th ...
, the Seabird Coast,
Paeroa Paeroa is a town in the Hauraki District of the Waikato Region in the North Island of New Zealand. Located at the base of the Coromandel Peninsula, it is close to the junction of the Waihou River and Ohinemuri River, and is approximately 20 kil ...
, the
Hauraki Plains The Hauraki Plains are a geographical area located in the northern North Island of New Zealand, at the lower (northern) end of the Thames Valley, New Zealand, Thames Valley. They are located 75 kilometres south-east of Auckland, at the foot of ...
and
Hamilton Hamilton may refer to: * Alexander Hamilton (1755/1757–1804), first U.S. Secretary of the Treasury and one of the Founding Fathers of the United States * ''Hamilton'' (musical), a 2015 Broadway musical by Lin-Manuel Miranda ** ''Hamilton'' (al ...
. The Magic brand name has been used in other regions such as Magic FM in Northland which was owned by MediaWorks but closed down in 2001, Magic 828 & 98.6FM in Palmerston North which was rebranded The Breeze in 2004 and Magic 91FM which was a local station in Auckland during the 1980s. The launch of Magic was made possible by the closure of
Kiwi FM Kiwi FM (formerly Channel Z) was a New Zealand alternative music radio network. From 1996 to 2005, as Channel Z, it broadcast alternative and local music for a youth-oriented market. From 2005 to 2015, as Kiwi FM, it broadcast predominantly New ...
on March 31. Magic took over the former Kiwi FM studios in Auckland. Kiwi was an independent non-profit music broadcaster, wholly owned by MediaWorks. It operated as ten years as Kiwi FM, and had previously operated as ten years as Channel Z. The network attracted 28,000 listeners each week and was responsible for about one percent of local music airtime on New Zealand radio. However, its popularity and long-term viability had been undermined by new websites offering direct access to local music, and MediaWorks decided to focus its youth resources on the nationwide roll-out of
George FM George FM is a New Zealand dance music radio station, owned and operated by MediaWorks from its Hargreaves Street headquarters and relayed on Freeview and radio frequencies around New Zealand. Its seventy-five regular presenters and additional ...
and
Mai FM Mai FM is New Zealand's largest urban contemporary radio network, promoting Māori language and culture and broadcasting hip hop and rhythm and blues. It is located in Auckland, and is available in twelve markets around the country. The network ...
. MediaWorks hoped the Magic network would increase its market share of the one million New Zealanders aged 50–74. In New Zealand this demographic is growing in size, is more likely to listen to the radio and listens to radio for longer hours. People in this group also have fewer family commitments, and have more assets and disposable incomes. MediaWorks secured a network of new frequencies in the 2014 radio spectrum auction in markets with large
baby boomer Baby boomers, often shortened to boomers, are the demographic cohort preceded by the Silent Generation and followed by Generation X. The generation is often defined as people born from 1946 to 1964 during the mid-20th century baby boom that ...
populations. The company says that includes markets where Magic can go head to head with Coast, and markets with no Coast stations where Magic can secure a monopoly or gain a competitive advantage. In November 2018, it was announced that sister station
Radio Live Radio Live (stylised as Radio LIVE) was a nationwide Auckland-based New Zealand talkback, news and sport radio network owned and operated by MediaWorks New Zealand. It was formed by the 2005 split of talk and racing network Radio Pacific into ...
would be merging with Magic to form a talk-music radio hybrid known as Magic Talk, which started on 19 January 2019. Former
TVNZ Television New Zealand (, "Te Reo Tātaki" meaning "The Leading Voice"), more commonly referred to as TVNZ, is a New Zealand state-owned media company and Crown entity. The company operates a television network, streaming service, and news se ...
news presenter Peter Williams was the first host revealed for the new network. In November 2021, MediaWorks announced it would replace Magic Talk with a new talk radio network called
Today FM Today FM is an Irish commercial FM radio station, owned and operated by Bauer Media Audio Ireland Limited. Broadcasting since 17 March 1997, it broadcasts mostly music, with a daily news and current affairs programme. Today FM holds a licen ...
. Newshub's political editor at the time, Tova O'Brien, was announced as breakfast host, with broadcasters Duncan Garner,
Rachel Smalley Rachel Jane Smalley is a New Zealand television and radio journalist and presenter. From 2013 to 2017 she hosted ''Early Edition'' every weekday morning on Newstalk ZB and wrote regular columns for ''The New Zealand Herald''. Early life Smalle ...
,
Polly Gillespie Pauline "Polly" Gillespie is a New Zealand former radio presenter. She co-hosted '' The Polly and Grant Show'' on Saturday mornings from 6-10am and the All-Day Breakfast show on Rova with her ex-husband, Grant Kereama. Gillespie and Kereama h ...
, Leah Panapa, Mark Richardson, Lloyd Burr, Wilhelmina Shrimpton, Nigel Yalden, Robett Hollis, Mark Dye,
Carly Flynn Carly Flynn (''née'' Kirkwood) is a New Zealand journalist and television personality. Personal life Born and raised in Taupō, New Zealand, where both of her parents were English teachers at Tauhara College, Flynn is the eldest of the three ...
, Nickson Clark, Dave Letele and
Dominic Bowden Dominic Joseph Bowden (born 15 December 1977) is a New Zealand television personality, host and voice actor. He is best known as the host of New Zealand reality series including ''New Zealand Idol, Dancing with the Stars (New Zealand TV series), ...
all named as part of the lineup.
Today FM Today FM is an Irish commercial FM radio station, owned and operated by Bauer Media Audio Ireland Limited. Broadcasting since 17 March 1997, it broadcasts mostly music, with a daily news and current affairs programme. Today FM holds a licen ...
commenced in March 2022 and ceased abruptly on 30 March 2023.


Market


Competition

Magic's main competitor is NZME's network station
Coast A coast (coastline, shoreline, seashore) is the land next to the sea or the line that forms the boundary between the land and the ocean or a lake. Coasts are influenced by the topography of the surrounding landscape and by aquatic erosion, su ...
which has been broadcasting under this name since 2002 originally just in the Hawke's Bay area but began expanding to the rest of New Zealand in 2004. Both stations play a similar format. In the past MediaWorks ran a
rock and roll Rock and roll (often written as rock & roll, rock-n-roll, and rock 'n' roll) is a Genre (music), genre of popular music that evolved in the United States during the late 1940s and early 1950s. It Origins of rock and roll, originated from African ...
Oldies Oldies is a term for musical genres such as pop music, rock and roll, doo-wop, surf music from the second half of the 20th century, specifically from around the mid-1950s to the 1980s, as well as for a radio format playing this music. Since 2 ...
format station called Solid Gold which initially played music from the 1950s to the 1970s and later specializing in 1960's and 70's music. In 2012 Solid Gold was rebranded as The Sound and switched format to
classic rock Classic rock is a radio format that developed from the album-oriented rock (AOR) format in the early 1980s. In the United States, it comprises rock music ranging generally from the mid-1960s through the early-1990s, primarily focusing on comm ...
, the format change for this station was due to a gap left in the market after
Radio Hauraki Radio Hauraki is a New Zealand rock music station that started in 1966. It was the first private commercial radio station of the modern broadcasting era in New Zealand and operated illegally until 1970 to break the monopoly held by the state- ...
moved away from classic rock music. The change in format for The Sound meant MediaWorks were no longer catering to an older audience of listeners, a gap filled by Magic.


Demographics

Magic Talk targeted 50- to 69-year-olds, an older demographic than similar MediaWorks brands. It ran alongside The Breeze with a similar playlist, but The Breeze had a younger female skew and
easy listening music Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit son ...
focus. Another MediaWorks network, The Sound, previously played similar music but now has a male skew and a
rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...
focus. Magic targets older listeners who have a "youthful, active approach to life" and want "fantastic music and a feel-good attitude". However, some marketing commentators have argued the "youthful" brand is out of touch with the "antiquated" classic playlist. Its playlist, drawn from the late 1950s to 1970s, includes music from
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
,
The Beach Boys The Beach Boys are an American Rock music, rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and their f ...
,
Roy Orbison Roy Kelton Orbison (April 23, 1936 – December 6, 1988) was an American singer, songwriter, and guitarist known for his distinctive and powerful voice, complex song structures, and dark, emotional ballads. Orbison's most successful periods were ...
,
Dusty Springfield Mary Isobel Catherine Bernadette O'Brien (16 April 1939 – 2 March 1999), better known by her stage name Dusty Springfield, was a British singer. With her distinctive mezzo-soprano voice, she was a popular singer of blue-eyed soul, Pop mus ...
and
Rod Stewart Sir Roderick David Stewart (born 10 January 1945) is a British singer and songwriter. Known for his distinctive raspy singing voice, Stewart is among the List of best-selling music artists, best-selling music artists of all time, having sold ...
.


Ratings

As of May 2025, Magic has the fifth-highest share of the New Zealand commercial radio market at 6.4%.


Programmes

Breakfast Magic Breakfast with Mark McCarron between 6am and 10am weekdays and is preceded by ''REX Live'' between 5am and 6am. Previous hosts include
Mark Leishman Gerard Mark Leishman (born 25 May 1956) is a New Zealand radio and television broadcaster. He was the breakfast host on the Magic radio network. from 15 April 2015 to 9 December 2022 and is also news editor and presenter of ''The Daily Report' ...
and Mark Bunting. Workday Magic Workday with Mel Homer between 10am and 3pm weekdays. Previous hosts include Murray Lindsay,Bob Gentil, Mark Smith, Sue White and Trudi Nelson. Drive Magic Drive with Bob Gentil between 3pm and 8pm weekdays. Previous hosts include Mark Smith and Murray Lindsay. Nights Evenings and overnights are fully automated between 8pm and 6am the next morning. Previous night hosts include Brent Harbour and Bob Gentil. Weekends Weekend shows are hosted on Saturdays and Sundays by various announcers with ''REX Focus'', hosted by Mark McCarron and Dominic George, running between 5am and 7am. Saturday nights are automated from 6pm until 6am the next morning with The Saturday Night Jukebox running between 6pm and 12am. Country Magic runs between 7pm and 12am Sunday nights.


Music

Magic's playlist includes tracks from
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
, the
Bee Gees The Bee Gees were a musical group formed in 1958 by brothers Barry Gibb, Barry, Robin Gibb, Robin, and Maurice Gibb. The trio was especially successful in popular music in the late 1960s and early 1970s, and later as prominent performers in ...
,
The Supremes The Supremes were an American girl group formed in Detroit, Michigan, in 1959 as the Primettes. A premier act of Motown Records during the 1960s, the Supremes were the most commercially successful of Motown's acts and the most successful Amer ...
,
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
,
The Rat Pack The Rat Pack was an informal group of singers that, in its second iteration, ultimately made films and appeared together in Las Vegas casino venues. They originated in the late 1940s and early 1950s as a group of A-list show business friends, s ...
,
Motown Motown is an American record label owned by the Universal Music Group. Founded by Berry Gordy, Berry Gordy Jr. as Tamla Records on January 12, 1959, it was incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau ...
,
Frank Sinatra Francis Albert Sinatra (; December 12, 1915 – May 14, 1998) was an American singer and actor. Honorific nicknames in popular music, Nicknamed the "Chairman of the Board" and "Ol' Blue Eyes", he is regarded as one of the Time 100: The Most I ...
, and
Rod Stewart Sir Roderick David Stewart (born 10 January 1945) is a British singer and songwriter. Known for his distinctive raspy singing voice, Stewart is among the List of best-selling music artists, best-selling music artists of all time, having sold ...
's Great American Song Book. The Magic website also features news and showcases music from
Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Honored as the "Honorific nicknames in popular music, Queen of Soul", she was twice named by ''Rolling Stone'' magazine as the Roll ...
,
Bette Midler Bette Midler ( ;''Inside the Actors Studio'', 2004 born December 1, 1945) is an American actress, comedian, singer, and author. Throughout her five-decade career Midler has received List of awards and nominations received by Bette Midler, numero ...
,
Dusty Springfield Mary Isobel Catherine Bernadette O'Brien (16 April 1939 – 2 March 1999), better known by her stage name Dusty Springfield, was a British singer. With her distinctive mezzo-soprano voice, she was a popular singer of blue-eyed soul, Pop mus ...
,
Percy Sledge Percy Tyrone Sledge (November 25, 1940 – April 14, 2015) was an American R&B, soul and gospel singer. He is best known for the song " When a Man Loves a Woman", a No. 1 hit on both the ''Billboard'' Hot 100 and R&B singles charts in 19 ...
,
Paul McCartney Sir James Paul McCartney (born 18 June 1942) is an English singer, songwriter and musician who gained global fame with the Beatles, for whom he played bass guitar and the piano, and shared primary songwriting and lead vocal duties with John ...
,
Hot Chocolate Hot Chocolate are a British soul band formed by Errol Brown and Tony Wilson. The group had at least one hit song every year on the UK Singles Chart from 1970 to 1984. Their hits include " You Sexy Thing", a UK number two which also made ...
and
Simon and Garfunkel Simon & Garfunkel were an American folk rock duo comprising the singer-songwriter Paul Simon and the singer Art Garfunkel. They were one of the best-selling music acts of the 1960s. Their most famous recordings include three US number-one sing ...
. The station's first in-studio interview was with
Dennis Locorriere Dennis Michael Locorriere (born June 13, 1949) is the American lead vocalist and guitarist of the country rock group Dr. Hook (formerly Dr. Hook & the Medicine Show).Bonitto, Brian (2014)Hooking up with Dennis Locorriere, ''Jamaica Observer'', ...
from Dr. Hook & the Medicine Show. His appearance included a solo performance of an acoustic mash-up of some of the band's most popular songs, including '' When You're in Love with a Beautiful Woman'', '' The Cover of Rolling Stone'' and ''
Sylvia's Mother "Sylvia's Mother" is a 1972 single by Dr. Hook & the Medicine Show and the group's first hit song. It was written by Shel Silverstein, produced by Ron Haffkine and was highly successful in the United States, reaching #5 on the '' Billboard'' si ...
''.


Frequencies

*
Whangārei Whangārei () is the northernmost city in New Zealand and the largest settlement of the Northland Region. It is part of the Whangarei District, created in 1989 from the former Whangarei City, Whangarei County and Hikurangi Town councils to admi ...
- 92.4 FM *
Auckland Auckland ( ; ) is a large metropolitan city in the North Island of New Zealand. It has an urban population of about It is located in the greater Auckland Region, the area governed by Auckland Council, which includes outlying rural areas and ...
- 100.6 FM *
Thames The River Thames ( ), known alternatively in parts as the River Isis, is a river that flows through southern England including London. At , it is the longest river entirely in England and the second-longest in the United Kingdom, after th ...
/
Paeroa Paeroa is a town in the Hauraki District of the Waikato Region in the North Island of New Zealand. Located at the base of the Coromandel Peninsula, it is close to the junction of the Waihou River and Ohinemuri River, and is approximately 20 kil ...
- 104.4 FM *
Waihi Waihi is a town in Hauraki District in the North Island of New Zealand, especially notable for its history as a gold mine town. The town is at the foot of the Coromandel Peninsula, close to the western end of the Bay of Plenty. The nearby res ...
- 93.8 FM *
Waikato The Waikato () is a region of the upper North Island of New Zealand. It covers the Waikato District, Waipā District, Matamata-Piako District, South Waikato District and Hamilton City, as well as Hauraki, Coromandel Peninsula, the nort ...
- 100.2 FM *
Tauranga Tauranga (, Māori language for "resting place," or "safe anchorage") is a coastal city in the Bay of Plenty Region and the List of cities in New Zealand, fifth-most populous city of New Zealand, with an urban population of or roughly 3% of t ...
- 99.8 FM *
Rotorua Rotorua () is a city in the Bay of Plenty region of New Zealand's North Island. It is sited on the southern shores of Lake Rotorua, from which it takes its name. It is the seat of the Rotorua Lakes District, a territorial authorities of New Zea ...
- 100.7 FM *
Taupō Taupō (), sometimes written Taupo, is a town located in the central North Island of New Zealand. It is situated on the edge of Lake Taupō, which is the largest freshwater lake in New Zealand. Taupō was constituted as a borough in 1953. It h ...
- 99.2 FM *
Hawke's Bay Hawke's Bay () is a region on the east coast of New Zealand's North Island. The region is named for Hawke Bay, which was named in honour of Edward Hawke. The region's main centres are the cities of Napier and Hastings, while the more rural ...
- 92.7 FM *
Taranaki Taranaki is a regions of New Zealand, region in the west of New Zealand's North Island. It is named after its main geographical feature, the stratovolcano Mount Taranaki, Taranaki Maunga, formerly known as Mount Egmont. The main centre is the ...
- 89.2 FM *
Whanganui Whanganui, also spelt Wanganui, is a city in the Manawatū-Whanganui region of New Zealand. The city is located on the west coast of the North Island at the mouth of the Whanganui River, New Zealand's longest navigable waterway. Whanganui is ...
- 90.4 FM * Manawatu - 104.2 FM * Kāpiti/
Horowhenua Horowhenua District is a territorial authority district on the west coast of the North Island of New Zealand, administered by Horowhenua District Council. Located north of Wellington and Kāpiti, it stretches from slightly north of the town of ...
- 95.1 FM *
Wairarapa The Wairarapa (; ), a geographical region of New Zealand, lies in the south-eastern corner of the North Island, east of metropolitan Wellington and south-west of the Hawke's Bay Region. It is lightly populated, having several rural service t ...
- 105.5 FM *
Wellington Wellington is the capital city of New Zealand. It is located at the south-western tip of the North Island, between Cook Strait and the Remutaka Range. Wellington is the third-largest city in New Zealand (second largest in the North Island ...
- 98.9 FM *
Nelson Nelson may refer to: Arts and entertainment * ''Nelson'' (1918 film), a historical film directed by Maurice Elvey * ''Nelson'' (1926 film), a historical film directed by Walter Summers * ''Nelson'' (opera), an opera by Lennox Berkeley to a lib ...
- 99.2 FM * Blenheim - 105.7 FM *
Christchurch Christchurch (; ) is the largest city in the South Island and the List of cities in New Zealand, second-largest city by urban area population in New Zealand. Christchurch has an urban population of , and a metropolitan population of over hal ...
- 99.3 FM * Ashburton - 103.7 FM *
Timaru Timaru (; ) is a port city in the southern Canterbury Region of New Zealand, located southwest of Christchurch and about northeast of Dunedin on the eastern Pacific Ocean, Pacific coast of the South Island. The Timaru urban area is home to peo ...
- 103.5 FM *
Oamaru Oamaru (; ) is the largest town in North Otago, in the South Island of New Zealand, it is the main town in the Waitaki District. It is south of Timaru and north of Dunedin on the Pacific Ocean, Pacific coast; State Highway 1 (New Zealand), Sta ...
- 94.4 FM *
Dunedin Dunedin ( ; ) is the second-most populous city in the South Island of New Zealand (after Christchurch), and the principal city of the Otago region. Its name comes from ("fort of Edin"), the Scottish Gaelic name for Edinburgh, the capital of S ...
- 99.8 FM * Queenstown - 104.0 FM *
Alexandra Alexandra () is a female given name of Greek origin. It is the first attested form of its variants, including Alexander (, ). Etymology, Etymologically, the name is a compound of the Greek verb (; meaning 'to defend') and (; genitive, GEN , ; ...
- 95.9 FM * Southland - 106.0 FM


Other services


Events and promotions

To celebrate its launch in April 2015, Magic gave away 100 prize packs and a trip to
Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...
to see
Neil Diamond Neil Leslie Diamond (born January 24, 1941) is an American singer-songwriter. He has sold more than 130 million records worldwide, making him one of the List of best-selling music artists, best-selling musicians of all time. He has written and ...
in concert. In the same year, the network also sponsored Neil Diamond concerts in Auckland and Dunedin, Singin’ in the Rain in Auckland and Wellington, an
Elton John Sir Elton Hercules John (born Reginald Kenneth Dwight; 25 March 1947) is a British singer, songwriter and pianist. His music and showmanship have had a significant, lasting impact on the music industry, and his songwriting partnership with l ...
concert in Wellington, a
Laurence Aberhart Laurence Geoffrey Aberhart (born 1949) is a New Zealand photographer. Biography Aberhart was born in Nelson in 1949, along with three siblings, and was educated at Nelson College from 1963 to 1966.''Nelson College Old Boys' Register, 1856–200 ...
exhibition at
Auckland Art Gallery Auckland Art Gallery Toi o Tāmaki is the principal public gallery in Auckland, New Zealand. It has the most extensive collection of national and international art in New Zealand and frequently hosts travelling international exhibitions. Set be ...
, the
New Zealand International Film Festival The New Zealand International Film Festival (NZIFF) () is a film festival held annually across New Zealand. The festival is operated by the New Zealand Film Festival Trust. It programmes international and New Zealand films. History The festiva ...
, a nationwide tour of
10cc 10cc are an English rock music, rock band formed in Stockport, southeast of Manchester, in 1972. The group initially consisted of four musicians, Graham Gouldman, Eric Stewart, Kevin Godley and Lol Creme, who had written and recorded togethe ...
, and a
Beach Boys The Beach Boys are an American rock band formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian, Dennis, and Carl Wilson, their cousin Mike Love, and their friend Al Jardine. Distinguished by thei ...
concert at
Mount Maunganui Mount Maunganui (, ) is a major residential, commercial and industrial suburb of Tauranga located on a peninsula to the north-east of Tauranga's city centre. It was an independent town from Tauranga until the completion of the Tauranga Harb ...
. Magic is a proud sponsor of Repco Beach Hop, a rock 'n' roll and hot rod festival held in Whangamatā every March.


References


External links


Magic website
{{New Zealand radio networks 2015 establishments in New Zealand 2022 disestablishments in New Zealand Radio stations established in 2015 Radio stations disestablished in 2022