Madison Reed is an American brand of

hair care Hair care or haircare is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent Facial hair, facial, Pubic hair, pubic and other body hair. Hair care routines differ according to a ...

and

hair color Human hair color is the pigmentation of human hair follicles and shafts due to two types of melanin: eumelanin and pheomelanin. Generally, the more melanin present, the darker the hair. Its tone depends on the ratio of black or brown eume ...

products. The company has a subscription-based service through its online store as well as partnerships with Ulta,

Sephora Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty t ...

and

QVC QVC (short for "Quality Value Convenience") is an American free-to-air television network and a flagship shopping channel specializing in televised Shopping channel, home shopping, owned by QVC Group (formerly Qurate Retail Group). Founded in 19 ...

, among others. Madison Reed was founded in 2013 by Amy Errett and is headquartered in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

Background

In 2017, Madison Reed opened

brick-and-mortar Brick and mortar (or B&M) is an organization or business with a physical presence in a building or other structure. The term ''brick-and-mortar business'' is often used to refer to a company that possesses or leases retail shops, factory produc ...

"Color Bars" in San Francisco and New York City for root touch-ups and glosses. Errett was named one of '' Inc.'s'' Female Founders 100 list in 2018. Madison Reed announced that it would begin using "raw photography" in all advertising imagery, signified with a "Real Mark". The company uses natural ingredients, such as

argan oil Argan oil is a Vegetable fats and oils, plant oil produced from the kernels of the argan tree (''Argania spinosa'' L.), which is indigenous to Morocco and southwestern Algeria. In Morocco, argan oil is used to dip bread at breakfast or to driz ...

and

ginseng Ginseng () is the root of plants in the genus ''Panax'', such as South China ginseng (''Panax notoginseng, P. notoginseng''), Korean ginseng (''Panax ginseng, P. ginseng''), and American ginseng (''American ginseng, P. quinquefol ...

root extract, in its products, which are tested on human hair before going into production. It uses an algorithm that identifies a preferred hair color for customers based on answers to 12 questions about their hair. In 2016, Madison Reed released visualization tools such as a chatbot that analyzes primary and secondary tones to customize a customer's dye, and an augmented reality tool that uses a customer's smart phone or laptop camera to simulate a new hair color. The color ingredient used by Madison Reed products is made in Italy. In 2019, Madison Reed announced plans to expand to over 1,200 Ulta Beauty stores by the end of the year.

References

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External links

Official Website
2013 establishments in California Cosmetics brands Hair care products Hair coloring Cosmetics companies of the United States