Made in NY is an

incentive program An incentive program is a formal scheme used to promote or encourage specific actions or behavior by a specific group of people during a defined period of time. Incentive programs are particularly used in business management to motivate employees ...

and marketing campaign of the City of New York

Mayor's Office of Film, Theatre & Broadcasting The Mayor's Office of Film, Theatre & Broadcasting (MOFTB) is the oldest film commission in the United States.Mayor Michael Bloomberg, the original Made in NY program provided

tax credit A tax credit is a tax incentive which allows certain taxpayers to subtract the amount of the credit they have accrued from the total they owe the state. It may also be a credit granted in recognition of taxes already paid or a form of state "dis ...

s, marketing credits, concierge services, and access to new or expanding facilities such as sound-stages and production complexes to television and film productions that completed at least 75% of their shooting and rehearsal work in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. Qualified productions are also able to display the Made in NY logo in their

closing credits Closing credits, aka end credits or end titles, are a list of the cast and crew of a particular motion picture, television show, or video game. While opening credits appear at the beginning of a work, closing credits appear close to or at th ...

. While there are many variables for industry growth, the Made in NY program has been one contributor to the exponential growth in the creative industries in New York City since 2004. In 2019, New York City creative industries accounted for more than 440,000 local jobs and an economic impact of $150 billion annually.

Program expansions

Career training initiatives

* The Made in NY Production Assistant Training Program, a free, month-long training program for eligible New York City residents, was launched in February 2006. Graduates of the PA training program were showcased each month on the MOFTB website. James Adames, for example, was the June 2011 PA of the Month. He later became a TV/Film Producer & Location Manager, and his story was picked up by the ''New York'' ''Daily News''. * The Made in NY Post Production Training Program is a free, 5-week training program for eligible New York City residents on how to use industry-standard software, preparing them for careers in New York's post-production facilities. * TAP’s Made in NY Animation Training Program provides hands-on supportive training on industry-standard animation software and other career-readiness skill development to New York residents between 18 and 24 years of age. * Made in NY Talks is a series of panel discussions and other events with working professionals, designed to inform and educate New Yorkers about career paths in the film, television, theatre, and digital media industries.

Fashion industry initiatives

* Fashion industry initiatives added in 2015 tripled the City’s investment in the local fashion economy from $5 million to $15 million. The Designers & Agents: Made in NY Collective, for example, supports the participation of local designers at trade events taking place during New York Market Week. The inaugural Made in NY Fashion campaign in 2015 featured the work of local designers in ads on 600 taxi tops, 75 buses, and many ferries, cruise vessels, billboards, and print and digital publications. * Mayor Bill de Blasio announced plans in 2017 to create the Made in NY garment production hub and campus at the

Bush Terminal Industry City (also Bush Terminal) is a historic Intermodal freight transport, intermodal shipping, warehousing, and manufacturing complex on the Upper New York Bay waterfront in the Sunset Park, Brooklyn, Sunset Park neighborhood of Brooklyn ...

in Sunset Park,

Brooklyn Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...

, supporting more than 1,500 permanent jobs for garment manufacturing and film and television production.

Digital games initiative

* Made in NY Marketing Credit Program for Digital Games was added in March 2023; it provides advertising opportunities for digital games made in NYC through the Mayor’s Office of Media and Entertainment.

Logo design

For the 2004 launch of the Made in NY program,

Rafael Esquer Rafael Esquer (born 1966) is a Mexican-American graphic designer, branding expert, educator, yogi, and entrepreneur who is known for sports branding, logo design, and poster design. He is the founder and principal of Alfalfa Studio (a graphic desi ...

, then-Creative Director at

RadicalMedia RadicalMedia is an independent global media and creative production company. Founded by Jon Kamen and Frank Scherma, the company had developed film, television, and branded content. In 2010, Fremantle purchased a 60 percent stake in the compan ...

, designed the Made in NY logo. Esquer’s 3 main objectives for the logo design were to create a brand that is simple, memorable, and timeless; to capture the essence, grit, and energy of New York City; and to give New Yorkers a mark that they would identify with and feel proud of. After in-depth research on the current and historical visual landscape of New York, Esquer took inspiration from urban artifacts—things imbued with everyday life and New York nostalgia, especially the subway tokens of yesteryear and

manhole cover A manhole cover is a removable plate forming the lid over the opening of a manhole, an opening large enough for a person to pass through that is used as an access point for an underground vault or pipe. It is designed to prevent anyone or anythi ...

s of today. Reflecting on the success of the brand in 2015, Katherine Oliver, the first Commissioner of MOFTB who hired RadicalMedia to create the Made in NY logo, said:

Still in the aftermath of
9/11 The September 11 attacks, also known as 9/11, were four coordinated Islamist terrorist suicide attacks by al-Qaeda against the United States in 2001. Nineteen terrorists hijacked four commercial airliners, crashing the first two into ...
, it was really appealing to create a sense of community. I wanted to create a logo to celebrate the projects and people who were producing here. To our surprise, Made in NY really struck a chord and touched people with sensitivity. There was great pride. We were very strict about who could use the seal. It created buzz in industry, but more than that, it really created that sense of community.

The Made in NY logo won the Silver Award in the Graphis Logo Design 6 competition in 2005.

References

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External links

Information at the Mayor's Office of Film, Theatre and Broadcasting website

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Economy of New York City Film production Mass media in New York City Television organizations in the United States Education in New York City