''Maddyness UK'' (commonly ''Maddyness'') is an

online newspaper An online newspaper (or electronic news or electronic news publication) is the electronic publishing, online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical literature, periodical. Goin ...

providing information on entrepreneurship,

startups A startup or start-up is a company or project undertaken by an Entrepreneurship, entrepreneur to seek, develop, and validate a scalable business model. While entrepreneurship includes all new businesses including self-employment and businesses tha ...

, and the economy related to this ecosystem, founded in 2013. It has been present in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

since 2020.

History

The media was co-founded in 2013 by Louis Carle and Étienne Portais. In 2020, the media launched an English language version of its platform, overseen from the United Kingdom by David Johnson. Investor Marc Menasé entered the ownership structure of the media in 2023. The objective is notably to "accelerate its development ..internationally" with the opening of offices in

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

and

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Editorial Line

Publications

''Maddyness'' offers news articles, interviews, rankings, and opinion pieces targeting entrepreneurs, investment funds, decision-makers, and executives. The targeted readership is mostly between 25 and 45 years old. As part of brand content production, the media has worked with clients including

Orange Orange most often refers to: *Orange (fruit), the fruit of the tree species '' Citrus'' × ''sinensis'' ** Orange blossom, its fragrant flower ** Orange juice *Orange (colour), the color of an orange fruit, occurs between red and yellow in the vi ...

and

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

Business Model

The media's business model mainly relies on events (including the Maddy Keynote), advertising, and agency work including brand content and white-label content production. According to ''Les Echos'', the company was profitable from its inception until 2019 before returning to profitability in 2021. Like other event organisers, the media suffered during the global pandemic in 2020 and 2021.

Ownership Structure

In February 2023, Marc Menasé acquired 54% of the capital of the holding company for an undisclosed amount. The remaining shares belong to the two co-founders, Louis Carle and Étienne Portais.

References

{{Portal, France, Journalism 2013 establishments in France Business newspapers