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Maddison "Maddie" Morrison is a
fictional character In fiction, a character is a person or being in a narrative (such as a novel, play, radio or television series, music, film, or video game). The character may be entirely fictional or based on a real-life person, in which case the distinction o ...
from the
British British may refer to: Peoples, culture, and language * British people, nationals or natives of the United Kingdom, British Overseas Territories and Crown Dependencies. * British national identity, the characteristics of British people and culture ...
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
soap opera A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
''
Hollyoaks ''Hollyoaks'' is a British soap opera which originally began airing on Channel 4 on 23 October 1995. It was created by Phil Redmond, who had previously conceived the soap opera ''Brookside (TV series), Brookside''. From 2005 to 2023, episodes h ...
'', played by
Scarlett Bowman Scarlett Bowman (born 10 December 1985) is an English artist and actress best known for her role as Maddie Morrison in the British TV soap opera ''Hollyoaks''. Early life Bowman was born in Windsor, Berkshire on 10 December 1985. As a young te ...
. Maddie is an old friend of
Bart McQueen Bart McQueen is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Jonny Clarke. He first appeared onscreen at his stepmother's funeral in August 2010, introduced by producer Paul Marquess as a member of the M ...
(
Jonny Clarke Jonny Clarke, (born 6 June 1992) is an English actor. He is best known for playing the character of Bart McQueen in the channel 4 soap opera ''Hollyoaks''. Career Jonny Clarke's early roles include two small roles on TV, including the award win ...
). Bowman's casting was announced in June 2011. Maddie was introduced to ''Hollyoaks'' along with her friends,
Tilly Evans Tilly Evans is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Lucy Dixon. The actress announced her casting on 30 May 2011. Tilly was introduced to the show, along with two other characters, during a special ...
( Lucy Dixon) and Jono (Dylan Llewellyn). Maddie made her first appearance in the episode broadcast on 21 June 2011 and departed on 15 November 2012 when the character was killed in the highly publicised Enjoy The Ride storyline. Maddie has been described as having a "seductive mixture of beauty, manipulation and wit". She studies at Hollyoaks Sixth Form College and is determined to be the college's
Queen bee A queen bee is typically an adult, mated female ( gyne) that lives in a colony or hive of honey bees. With fully developed reproductive organs, the queen is usually the mother of most, if not all, of the bees in the beehive. Queens are develope ...
. Bowman opined that Maddie is not a bitch and although she appears arrogant, she is actually "a bit shy and insecure". The actress said that she is similar to Maddie and loves playing her. Maddie is best friends with Tilly and George Smith (Steven Roberts), and Bowman loves the dynamic between them. Maddie is relaxed when she is with Tilly and George, and her "strong points" come out. Maddie's storylines have focused on her relationships. She is the ex-girlfriend of Bart and develops a rivalry with his girlfriend, Sinead O'Connor ( Stephanie Davis). When Bart and Sinead end their relationship, Maddie attempts to keep them apart. Maddie later begins an "unlikely" relationship with
Callum Kane Callum Kane is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Laurie Duncan. The character and Duncan's casting was announced on 25 August 2011. Callum was introduced to the show along with five other regular ...
(
Laurie Duncan Laurie Clifford Duncan (born 2 May 1991) is an English television actor best known for his role as Callum Kane on the British soap opera ''Hollyoaks''. Early life Laurie was born in Archway, London. He studied performing arts at the Arts Depot ...
).


Casting and character creation

The character of Maddie and Bowman's casting in the role were announced on 13 June 2011, along with Maddie's friends, Tilly and Jono (Dylan Llewellyn). Maddie, Tilly and Jono are the old school friends of
Bart McQueen Bart McQueen is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Jonny Clarke. He first appeared onscreen at his stepmother's funeral in August 2010, introduced by producer Paul Marquess as a member of the M ...
(
Jonny Clarke Jonny Clarke, (born 6 June 1992) is an English actor. He is best known for playing the character of Bart McQueen in the channel 4 soap opera ''Hollyoaks''. Career Jonny Clarke's early roles include two small roles on TV, including the award win ...
).
Digital Spy Digital Spy (DS) is a British-based entertainment, television and film website and brand and is the largest digital property at Hearst UK. Since its initial launch in 1999, Digital Spy has focused on entertainment news related to television pro ...
reported that the three new characters would be introduced in a "special" storyline shot on-location in Abersoch, Wales. Bowman made her first on-screen appearance as Maddie in the episode broadcast on 21 June 2011. In August 2011, it was revealed that Maddie, Tilly and Jono would form part of a new group of Sixth form students, along with George Smith (Steven Roberts), Neil Cooper (
Tosin Cole Tosin Cole () is a British actor. He is known for various roles in British television series and films. He began his on-screen career starring in '' The Cut'' and '' EastEnders: E20'', later securing a regular role as Neil Cooper in the soap o ...
) and
Callum Kane Callum Kane is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Laurie Duncan. The character and Duncan's casting was announced on 25 August 2011. Callum was introduced to the show along with five other regular ...
(
Laurie Duncan Laurie Clifford Duncan (born 2 May 1991) is an English television actor best known for his role as Callum Kane on the British soap opera ''Hollyoaks''. Early life Laurie was born in Archway, London. He studied performing arts at the Arts Depot ...
). Bowman exited the serial in November 2012 and her exit was not announced prior to it airing. Bowman said although the stunt that played out during her exit was used to cull cast members that "some people want to leave and move on to new ventures so it's not all just people getting culled and not wanting to go".


Development


Characterisation

In an interview with ''
OK! ''OK!'' is a British weekly magazine that primarily specialises in royal and celebrity news. Originally launched as a monthly magazine, its first issue was published in April 1993. In September 2004, ''OK''! launched in Australia as a monthly ...
'' Bowman described Maddie, saying "I think at home she’s never had her place to delegate or prove her point. At school, that’s where her true colours come out, because she wants to have some status." Bowman opined that Maddie is not a "bitch". Maddie appears arrogant but she is actually "a bit shy and insecure". Bowman said that she is sometimes like Maddie and loves playing her. The actress told ''Agent2'' that Maddie is an "absolute tart". Maddie and Tilly are like "chalk and cheese", but they have a brilliant relationship. Bowman loves the dynamic between Maddie, Tilly and their other best friend, George. Maddie is relaxed when she is with Tilly and George, and her "strong points" come out. Maddie was dubbed "Maddie-avelli" by the official ''Hollyoaks'' website, who described her as "a master in deceit, intrigue and social puppetry". ''OK!'' magazine described Maddie as a "manipulative queen bee". In April 2012, a writer from the
Press Association PA Media (formerly the Press Association) is a multimedia news agency A news agency is an organization that gathers news reports and sells them to subscribing news organizations, such as newspapers, magazines and All-news radio, radio and ...
that reported that Bowman enjoyed playing the role of the "bitch". Bowman said that she is nothing like her character, but the audience’s perception of her was that she and Maddie were alike. Bowman added that she found this "really quite offensive". She also explained that this was because Maddie is a "psychopath, she's crazy, she's an absolute nightmare". She often feels paranoid and assumes people are judging her when they are not. Maddie makes situations worse by acting like a "psycho" because "she doesn't want people thinking bad things about her".


Relationships

Maddie is revealed to be the ex-girlfriend of Bart. His girlfriend, Sinead O'Connor ( Stephanie Davis) "unimpressed" by their closeness and becomes jealous. However, Clarke told Daniel Kilkelly from Digital Spy that Maddie's feelings for Bart are not reciprocated. Maddie discovers that Bart and Sinead are no longer in a relationship and flirts with him. Bowman told Elizabeth Horsfall from ''AGENT2'' magazine that Maddie is "out to get
art Art is a diverse range of cultural activity centered around ''works'' utilizing creative or imaginative talents, which are expected to evoke a worthwhile experience, generally through an expression of emotional power, conceptual ideas, tec ...
back". Maddie encourages Sinead to begin a relationship with
Gaz Bennett Gaz Bennett is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Joel Goonan. He debuted on-screen during the episode airing on 25 November 2008. Goonan took a break from filming during 2010, and returned on-scr ...
(
Joel Goonan Joel Benjamin Goonan (born 2 September 1989) is a British actor from Manchester, England, best known for his role as the villainous Gaz Bennett in the Channel 4 soap opera ''Hollyoaks''. Goonan had guest roles in '' Waterloo Road'', '' Doctors' ...
) to keep her away from Bart. However, when Gaz pursues Maddie - she tells Sinead who does not believe her. Davis told Kilkelly that Sinead thinks that Maddie is trying to meddle in their relationship. Maddie and Sinead have a "''
Mean Girls ''Mean Girls'' is a 2004 American teen comedy film directed by Mark Waters and written by Tina Fey. It stars Lindsay Lohan, Rachel McAdams, Tim Meadows, Ana Gasteyer, Amy Poehler, and Fey. The film follows Cady Heron (Lohan), a naïve t ...
''-type relationship", where-by they are "trying to be the most popular and well-liked". Davis said that Sinead has "had enough" of Maddie, who is telling her about Gaz's actions. Bowman said that Maddie is "causing a lot of mayhem" for her "rival" Sinead. In November 2011, Bowman revealed that Maddie would begin a relationship with Callum. The actress said they were an "unlikely couple". Maddie "really falls for allum and show's her vulnerability. Bowman said "He's cool, but he's got his eye on someone else!" Duncan explained that Callum is not desperate for a relationship, saying .."He's much too introverted and likes to keep himself to himself and read his poetry - which unfortunately seems to make him all the more alluring to some of the ladies!" Maddie and Callum develop feelings for one another when they go head-to-head for a debate in college. Maddie tries to make Callum jealous by flirting with
Joel Dexter Joel Dexter is a fictional character from the British soap opera ''Hollyoaks''. The character made his debut during the episode broadcast on 22 November 2011, portrayed by Andrew Still. Still was attending the Scottish Youth Theatre when Lime Pi ...
(Andrew Still) on a night out. Maddie kisses Joel and he assumes that they are going to have sex, but she declines. The night "ends in disaster" when Joel angrily shouts at Maddie and upsets her. Callum then comes to Maddie's rescue and they share a "surprise" kiss. Maddie and Callum embark on a relationship. The official ''Hollyoaks'' website referred to the couple by the
portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.
"Caddie". Series producer,
Emma Smithwick Emma Smithwick is an Irish television producer. Smithwick worked at the BBC for six years where she was involved with several shows for the teen brand BBC Switch and moved on to write for its in-house teen soap The Cut. For the final year of BBC ...
, felt that Maddie and Callum "had such chemistry together and it was time to see something happen etween them.


Departure and death

On 21 October 2012 Susan Hill from the '' Daily Star'' announced a future storyline would feature a "huge stunt" and that "lots of lives will be lost in the tragedy – the biggest ''Hollyoaks'' has seen". Daniel Kilkelly of Digital Spy revealed that "at least two characters are expected to be killed off in the momentous episodes, but their identities will be kept closely under wraps until transmission". Hill noted that Maddie was a possibility to die in the storyline. When the fourth episode of the week of episodes aired Maddie was killed off. Maddie had decided to save herself and not help save Neil, who then also died. When the minibus Maddie had left Neil to die in exploded, the flaming minibus door was propelled into the air before crushing Maddie. Bowman said she felt it better not to announce her departure from the serial as "to build the suspense and the shock" and so her exit was memorable. She admitted that she had found it difficult to "keep things under wraps" especially with social media nowadays and the large number of cast members. Bowman explained that Maddie is a "bully and a bitch" and "just cares about herself" to the point that even when it comes down to saving lives Maddie "could have helped a mate, she doesn't she saves herself, so I think by the time the door comes the audience is like yes, you deserve that".


Storylines

Bart and his girlfriend, Sinead along with
Ruby Button Ruby Button is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Anna Shaffer. Shaffer's casting was announced in December 2010 and it was revealed that Ruby would be introduced as the sister of Duncan Button ...
(
Anna Shaffer Anna Maureen Barth Shaffer (born 15 March 1992) is an English actress. She gained prominence through her roles as Romilda Vane#V, Romilda Vane in the Harry Potter (film series), ''Harry Potter'' films (2009–2011) and Ruby Button in the E4 (T ...
) and
Esther Bloom Esther Bloom is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by actress Jazmine Franks. The character made her first on-screen appearance on 18 January 2011. Franks had previously auditioned for other roles in ...
(
Jazmine Franks Jazmine Franks (born 20 February 1992) is a British actress and powerlifter best known for playing Esther Bloom in ''Hollyoaks'' from 2011 to 2018. She is also notable for her role as teenager Kirsty in the 2006 miniseries ''Johnny and the Bom ...
), decide to go on holiday to Abersoch after Bart and Sinead completed their GCSE exams. Bart travels to Abersoch ahead of the girls and they later arrives to find him sleeping on the sofa with Maddie. Maddie tells Sinead that she is Bart's ex-girlfriend and reveals that she is joining the same sixth form college as him. Maddie attends Ruby's and Esther's party in Hollyoaks. Maddie goes to Bart's party and after discovering that he is no longer in a relationship with Sinead, flirts with him. Sinead sees this and kisses Maddie's boyfriend,
Toby Toby is a given name in many English-speaking world, English speaking countries. The name is derived the Middle English vernacular form of Tobias. Tobias itself is the Greek transliteration of the Hebrew טוביה ''Toviah'', which translates t ...
(Alex Roe), leaving Maddie angry. Sinead insists that she did not know that Toby was Maddie's boyfriend and Maddie forgives her. Sinead tells Maddie that Bart has feelings for
trans man A trans man or transgender man is a man who was assigned female at birth. Trans men have a male gender identity, and many trans men undergo medical and social transition to alter their appearance in a way that aligns with their gender identi ...
,
Jason Costello Jason Costello (previously Jasmine Costello) is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Victoria Atkin. The character debuted on-screen during the episode airing on 2 August 2010 and was introduced by s ...
(
Victoria Atkin Victoria Atkin is a British actress who has played roles in ''Extinct'', '' Assassin's Creed: Syndicate'', and ''Hollyoaks'', the last of which she has won several awards for in her portrayal of Jason Costello. Early years and education Atkin at ...
). Maddie then exposes Bart's feelings to the other six formers. Maddie encourages Sinead to begin a relationship with Gaz to keep her away from Bart. Gaz tells Maddie that he prefers her to Sinead and attempts to kiss her, but she refuses. Gaz tells Maddie that he is going to end his relationship with Sinead. Maddie explains this to Tilly, who urges her to tell Sinead, but she refuses. Maddie tells Sinead that Gaz has attempted to kiss her, but she refuses to believe it. Tilly urges Maddie once again when Sinead plans to leave with Gaz. Maddie tells Sinead that Gaz was going to end their relationship; Sinead and Bart reconcile. Maddie becomes attracted to Callum. She tries to make Callum jealous by flirting with Joel. Maddie kisses Joel and he assumes that they are going to have sex, but she declines. Joel angrily shouts at Maddie and upsets her. Callum sees Maddie upset and they kiss. However, the next day Maddie and Callum ignore each other. Maddie's best friends,
Tilly Evans Tilly Evans is a fictional character from the British Channel 4 soap opera ''Hollyoaks'', played by Lucy Dixon. The actress announced her casting on 30 May 2011. Tilly was introduced to the show, along with two other characters, during a special ...
( Lucy Dixon) and George, lock Maddie and Callum in a store room together so they can sort out their issues with one another. Maddie and Callum embark on a relationship. Maddie is shocked when Callum's ex-girlfriend, Tara (Alex Childs), arrives to see him and is revealed to be an older woman. Maddie is embarrassed by this and avoids Callum as Tara wants to reconcile with him. George tries to reunite Maddie and Callum, but she assumes that George has feelings for Callum and upsets him. As Callum prepares to leave with Tara, Maddie admits her feelings to him and they reconcile. Maddie gets frustrated with Jono's new girlfriend Ruby, who she dislikes because she is a school girl and tries to manipulate Jono into breaking up with her by teasing him about her age. The plan works briefly and Jono and Ruby break up but they later reconcile. Maddie learns that George has been staying at Callum's and she interrogates him. He admits that George is missing and he is homeless. Maddie becomes determined to find George and she calls the police. Maddie has sex with Callum but after he leaves her, she goes out looking for him. Upon her return, she catches Callum kissing
Theresa McQueen Theresa McQueen is a fictional character from the Television in the United Kingdom, British Channel 4 soap opera ''Hollyoaks'', played by Jorgie Porter. She made her first appearance on 24 November 2008. The character was introduced as an extensio ...
(
Jorgie Porter Jorgina Alexandra Porter (born 25 December 1987) is an English actress and model. She is known for portraying the role of Theresa McQueen in the Channel 4 soap opera ''Hollyoaks'' from 2008 until 2016 and again from 2020. Early life Jorgina Ale ...
). Maddie is told by her parents that they are getting a divorce. This makes her upset and angry so she decides to take her father's car along with the other sixth formers, and go to Abersoch. There they stay at her parents Abersoch summer house. Maddie ends up bumping into an old boyfriend who later attacks her. However, Esther saves her and they talk. Esther tries to kiss Maddie, who at first did not mind, however, Maddie finds out that Esther told Tilly about her parents divorcing. Maddie starts bullying Esther after she watches a video Sinead recorded of Esther impersonating her. She eventually turns her friends against her. The day before Ruby and Jono's wedding, Esther witnesses Maddie kissing Jono. Maddie threatens her into keeping quiet, saying she will make her life a lot worse. Tilly witnesses this and confronts Maddie. She tells her that she has changed and she does not know who Maddie is anymore. Maddie, along with Ruby, Sinead, Jono, George and Neil, are involved in a bus crash while trying to get to Gretna Green. They crash into a wedding marquee and are initially trapped in the minibus. Maddie helps George escape and then manages to free herself with George's help. Maddie is about to leave when Neil, who was believed by the group to be dead, awakes and asks her to help him. She leaves Neil and the van explodes. George thanks Maddie for saving his life and she blames Esther for causing the crash. Then the flaming door from the minibus comes hurtling down from the sky and hits her, killing her instantly as her friends look on in horror.


Reception

Maddie, along with the other Sixth form students, was negatively received by viewers. Smithwick revealed that she was aware of the criticism and was working on it. ''OK!'' magazine called Bowman a "fast-rising star" and said they were "loving" the character of Maddie. Anthony D. Langford from
AfterElton.com TheBacklot.com (TheBacklot), founded in January 2005 as AfterElton (AfterElton.com), was a culture website that focused on the portrayal of gay and bisexual men in the media, and was the companion site of the lesbian-focused AfterEllen (AfterElle ...
said that it was nice to see Maddie's softer side. He had not cared for her while she was being nasty for "no reason other than the script requires her to be". He added that Bowman was "quite lovely". Carena Crawford from ''
All About Soap ''All About Soap'' was a fortnightly UK magazine founded in October 1999. It was released on Tuesdays. Storylines of the shows it covered were from soap operas shown in the United Kingdom and from Australia, including ''EastEnders'', ''Coronat ...
'' branded "minxy Maddie" as a "diva" and added "what a devious little liar she is". Her colleague Laura Morgan said that Maddie and Callum's relationship was the "sexiest thing" in ''Hollyoaks''. In theory their relationship should not work because "she's the blonde queen bee worshipped by her adoring posse, and he's the dark brooding intellect ..but it does work, and what's more, it's hot!" She opined that they shared an unforgettable "magical first date" which was "the stuff teenage dreams are made of". While they have "great chemistry"; Morgan felt that the early signs of their romance did not look promising. Maddie's "intimacy issues and endless game-playing" mixed with Callum's coldness is not "a recipe for everlasting love". Adam Beresford of ''Digital Spy'' described Maddie as the "queen bee of sixth form". On Maddie's death, Crawford said: "How brutal was that? After the queen bee saved her own skin by leaving poor Neil to die in pain when the minibus exploded, she was a goner herself after the flaming car door flew off the vehicle and crushed her. Talk about jaw-dropping!" Langford commented "Maddie's death was a bit of a shock, especially since she had survived the accident, only to be killed by falling debris. Of course, there are those who say she got what she deserved because she left Neil to die to save herself and I can't say I'm upset that Maddie is gone. She was a character who was mean and nasty, but there seemed to be no reason for it. I don't have a problem with villains and bad girls, but the show seemed to have trouble writing for her other than to be cruel to others, making her a shallow, one dimensional character." Beresford placed Maddie's death at number 3 on his "7 of the most bizarre deaths in soap" list, "the Enjoy The Ride bus crash sealed her fate, after she first saved her friend George but didn't save Neil. The bus exploded, sending a door flying in Maddie's direction, ''
Final Destination ''Final Destination'' is an American horror franchise that includes six films, ten novels, and two comic books. It is based on an unproduced spec script by Jeffrey Reddick, originally written for the television series ''The X-Files''. All of ...
''-style. The wailing of Sinead and others was drowned out by cheering from viewers."


References


External links


Character profile
at th

/ref> ''OK!'' magazine described Maddie as a "manipulative queen bee". {{DEFAULTSORT:Morrison, Maddie Hollyoaks characters Television characters introduced in 2011 Fictional school bullies British female characters in soap operas English female characters in television Female villains