Mackey Saturday is an American designer and typographer whose work includes logos for

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

Oculus Oculus (a term from Latin ''oculus'', meaning 'eye'), may refer to the following Architecture * Oculus (architecture), a circular opening in the centre of a dome or in a wall Arts, entertainment, and media * ''Oculus'' (film), a 2013 American s ...

and Luxe. He runs his own design firm and was formerly a principal at New York City design firm

Chermayeff & Geismar & Haviv Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv. About It was founded in 1957 ...

Early life and education

Saturday was born in

Chico, California Chico ( ; Spanish for "little") is the most populous city in Butte County, California. Located in the Sacramento Valley region of Northern California, the city had a population of 101,475 in the 2020 census, reflecting an increase from 86,1 ...

."Mackey Saturday,"
GD USA, 2016. He attended

Kelly Walsh High School Kelly Walsh High School is a public secondary institution (grades 9-12) located in Casper, Wyoming, United States. It is in Natrona County School District No. 1. The school mascot is the Trojan. The current principal is Mike Britt. History K ...

Casper, Wyoming Casper is a city in, and the county seat of, Natrona County, Wyoming, United States. Casper is the second-largest city in the state, with the population at 59,038 as of the 2020 census. Only Cheyenne, the state capital, is larger. Casper is ni ...

, and studied design at the

University of Northern Colorado The University of Northern Colorado (UNC) is a public university in Greeley, Colorado. The university was founded in 1889 as the State Normal School of Colorado and has a long history in teacher education. The institution has officially change ...

Greeley, Colorado Greeley is the home rule municipality city that is the county seat and the most populous municipality of Weld County, Colorado, United States. The city population was 108,795 at the 2020 United States Census, an increase of 17.12% since the ...

.Amanda Aszman
"Designer of the Week: Mackey Saturday,"
''

Print Printing is the process for reproducing text and images using a master form or template Print or printing may also refer to: Publishing * Canvas print, the result of an image printed onto canvas which is often stretched, or gallery-wrapped, o ...

'', April 28, 2016.

Career

Mackey Saturday design firm (2008–present)

After first discussing a potential redesign of

's logo with Instagram co-founder

Kevin Systrom Kevin Systrom (born December 30, 1983) is an American computer programmer and entrepreneur. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger. Systrom was included on the list of America's Richest Entrep ...

in 2011, Saturday began work on the redesign the following year. While he was in the middle of working on the design,

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin ...

acquired Instagram for $1 billion. Saturday redrew the app's previous Billabong webfont by hand to create a cleaner, more elegant and fluid design. His subtle redesign maintained the style of the original while cleaning up the script-style font. It was noted in particular for making the "I" look more like an I, as it formerly resembled a J or a g. Saturday's intent was to create a logotype that would stand the test of time, like

Kellogg's The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...

Campbell's Campbell Soup Company, doing business as Campbell's, is an American processed food and snack company. The company is most closely associated with its flagship canned soup products; however, through mergers and acquisitions, it has grown to beco ...

and

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atla ...

.Amar Toor
"Instagram filters out the noise with redesigned logo,"
''

The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media' ...

'', May 6, 2013. The new logo was released in May 2013 alongside the app's new photo tagging feature. Saturday worked with fellow designers

Cory Schmitz Cory Schmitz is a New York-based graphic designer. His works include logo designs, posters for many popular video games-related brands and companies, such as Oculus Rift, PlayStation, Polygon, My Famicase Exhibition, Insomniac Games Inso ...

and Nicolaus Taylor to create a sleek, minimalist new logo for virtual reality company

, following its 2014 acquisition by Facebook. They dropped the eye design of the previous logo in favor of a sideways O shaped like the company's headsets. The logotype was updated as well, with a rounded look to complement the new logo. Saturday created the logo for on-demand parking service Luxe.Christine Lagorio-Chafkin
"Instagram Logo Designer: How to Make Brand Magic,"
'' Inc.'', February 29, 2016. The new, simpler look was launched in July 2015. He also designed the logo for technology company

Hello ''Hello'' is a salutation or greeting in the English language. It is first attested in writing from 1826. Early uses ''Hello'', with that spelling, was used in publications in the U.S. as early as the 18 October 1826 edition of the '' Norwi ...

. In 2015, Saturday redesigned the logo for event ticket marketplace

SeatGeek SeatGeek is a mobile-focused ticket platform that enables users to buy and sell tickets for live sports, concerts and theater events. SeatGeek allows both mobile app and desktop users to browse events, view interactive color-coded seatmaps, compl ...

, with a simple theater seat and the company name in a clean sans-serif custom font. The arms and curve of the seat resemble eyes and a smiling mouth. The new logo launched in February 2016. In 2017, Saturday designed a new logotype for

Silk Silk is a natural protein fiber, some forms of which can be woven into textiles. The protein fiber of silk is composed mainly of fibroin and is produced by certain insect larvae to form cocoons. The best-known silk is obtained from the ...

, a brand of dairy-alternative products. In 2018, he created new logos for

Unsplash Unsplash is a website dedicated to proprietary stock photography. Since 2021, it has been owned by Getty Images. The website claims over 265,000 contributing photographers and generates more than 16 billion photo impressions per month on their ...

, a stock photography website; and for financial technology company Affirm. Saturday is a founder of Brooklyn-based family planning company Dadi, which focuses on male fertility and reproductive health and was launched in April 2019.

Chermayeff & Geismar & Haviv (2016-19)

In 2016, Saturday joined

as a principal. The New York-based branding and graphic design firm was founded by

Ivan Chermayeff Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar) is a New York-based branding and graphic design firm. It is currently led by partners Tom Geismar and Sagi Haviv. About It was founded in 1957 ...

and

Tom Geismar Thomas H. Geismar (born July 15, 1931) is an American graphic designer. Biography Thomas H. Geismar was born on July 15, 1931 in Glen Ridge, New Jersey. Geismar studied concurrently at the Rhode Island School of Design and Brown University ...

in 1957, and has designed iconic logos for companies including

NBC The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...

Mobil Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. ...

and

Chase Bank JPMorgan Chase Bank, N.A., doing business as Chase Bank or often as Chase, is an American national bank headquartered in New York City, that constitutes the consumer and commercial banking subsidiary of the U.S. multinational banking and ...

. Saturday left the firm in 2019.

Personal life

After a decade living in

Denver, Colorado Denver () is a consolidated city and county, the capital, and most populous city of the U.S. state of Colorado. Its population was 715,522 at the 2020 census, a 19.22% increase since 2010. It is the 19th-most populous city in the United ...

,"One Minute With… Mackey Saturday,"
One Minute With, January 9, 2012. in 2016 Saturday and his wife relocated to

Brooklyn, New York Brooklyn () is a borough of New York City, coextensive with Kings County, in the U.S. state of New York. Kings County is the most populous county in the State of New York, and the second-most densely populated county in the United States, behi ...

. Saturday is an avid skateboarder and surfer.

References

External links

mackeysaturday.com

Profile on CGH website
{{DEFAULTSORT:Saturday, Mackey 1985 births Living people Logo designers American graphic designers American typographers and type designers University of Northern Colorado alumni People from Chico, California People from Casper, Wyoming Artists from Denver Artists from Brooklyn