Macworld/iWorld (originally Macworld) was an

information technology Information technology (IT) is a set of related fields within information and communications technology (ICT), that encompass computer systems, software, programming languages, data processing, data and information processing, and storage. Inf ...

trade show with conference tracks dedicated to

Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

's Mac platform. It was held annually in the United States during January. Originally ''Macworld Expo'' and then ''Macworld Conference & Exposition'', the gathering dates back to 1985. The conference was organized by

International Data Group International Data Group (IDG, Inc.) is an American market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, market ...

(IDG), co-publisher of ''

Macworld ''Macworld'' is a digital magazine and website dedicated to products and software of Apple Inc., published by Foundry, a subsidiary of IDG. History ''Macworld'' was founded by David Bunnell and Cheryl Woodard (publishers) and Andrew Fl ...

'' magazine. On December 18, 2008, Apple announced that the 2009 Macworld Conference & Expo would be the last in which the company participates. On October 14, 2014, IDG suspended Macworld/iWorld indefinitely.

History

The first Macworld Expo occurred in 1985 in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. The conference itself was created by Peggy Kilburn, who helped to increase the size and profit of the event during her tenure (1985–1999). Among the speakers recruited by Kilburn were

David Pogue David Welch Pogue (born March 9, 1963) is an American technology and science writer and TV presenter, and correspondent for ''CBS News Sunday Morning''. He has hosted 18 ''Nova'' specials on PBS, including '' Nova ScienceNow'', the ''Making Stu ...

, Steve Case, Bob LeVitus, as well as representatives from BMUG, LaserBoard, and other major user groups. Participation by

was usually the central event of a Macworld Expo, and from 1997 through 2008, the show was known for its keynote presentations (sometimes called "

Stevenote Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to t ...

s") delivered by Apple

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...

. The San Francisco event has always been held at the

Moscone Center The George R. Moscone Convention Center (), popularly known as the Moscone Center, is the largest convention and exhibition complex in San Francisco, California, United States. The complex consists of three main halls spread out across three bl ...

. The Expo was also held in Brooks Hall near the San Francisco Civic Center from 1985 until 1993, when the expansion of Moscone Center allowed the show to be consolidated in one location. Until 2005, the

U.S. The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguous ...

shows were held semiannually, with a January show in San Francisco and an additional summer show held in the Eastern US. The later event was held initially in

Boston Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...

at the Bayside Expo & Executive Conference Center, later expanding with a dual presence at the World Trade Center Boston. From 1998 to 2003 it took place in New York City's Jacob K. Javits Convention Center. The 2004 and 2005 summer shows, retitled ''Macworld Conference & Expo'' took place in Boston, although without Apple's participation. Other companies followed Apple's lead, canceling or reducing the size of their own exhibits, which resulted in reduced attendance compared with previous Macworld conferences. On 16 September 2005, IDG announced that no further summertime shows would be held in NYC or in Boston. The show has also taken place in other cities: * A Tokyo show, produced by IDG World Expo Japan, was held at

Makuhari Messe is a convention center in Chiba (city), Chiba City, Chiba Prefecture, Japan, located just outside of Tokyo. Designed by Fumihiko Maki, it is accessible by Transportation in Greater Tokyo#Railway and subway, Tokyo's commuter rail system. ''Makuha ...

and moved to

Tokyo Big Sight , officially known as , is a convention center, convention and exhibition center in Tokyo and the largest such venue in Japan. Opened in April 1996, the center is located in the Ariake, Tokyo, Ariake Minami district of the on the Tokyo Bay waterf ...

in 2002. * Macworld Expo Summit, a version of the show targeted at U.S. government customers, was held at the

Washington Convention Center The Washington Convention Center in Washington, D.C. was a convention center located at 909 H Street NW, occupying the city block bounded by New York Avenue (Washington, D.C.), New York Avenue, 9th Street, H Street, and 11th Street.MacExpo trade show in London.

1987

The 1987 Boston Macworld Expo was held on August 11–13. The most significant product introduction at the show was Bill Atkinson's

HyperCard HyperCard is a application software, software application and software development kit, development kit for Apple Macintosh and Apple IIGS computers. It is among the first successful hypermedia systems predating the World Wide Web. HyperCard com ...

. More than 3,000 copies of the software were handed out. MultiFinder, Apple File Exchange, the ImageWriter LQ, EtherTalk, AppleShare PC and the AppleFax Modem were among Apple's product announcements. Promoters estimated 40,000 people attended the show. MacUser's review of the show concluded positively, saying that it was "revealing, exhilarating, and disappointing. While the Mac is clearly becoming the business machine of choice through much of corporate America, the show didn't have the sterile atmosphere that pure business trade shows have. Most of the time it was plain outright exciting. And the promise of the future that was always in the air was wholly positive."

1988

The San Francisco Macworld was attended by 45,000 people and had 400 exhibits; Apple's primary announcement for this show was a new family of

LaserWriter The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker ...

printers.

1991

Outbound Computers demonstrated the first Macintosh-compatible portable computers at the Boston show, preceding Apple's own introduction of the PowerBook by a couple of months.

1995

Macworld Expo took place in three locations: San Francisco (January 4–7), Washington DC (April 26–28), and Boston (August 8–11). Apple introduced the "Power Surge" line of

Power Macintosh The Power Macintosh, later Power Mac, is a family of personal computers designed, manufactured, and sold by Apple Inc., Apple Computer, Inc as the core of the Mac (computer), Macintosh brand from March 1994 until August 2006. Described by ''Mac ...

computers at the Boston show, consisting of the Power Macintosh 8500, 7500 and 7200.

1997

During Macworld in San Francisco, a focus in CEO Gil Amelio's keynote was Apple's recently announced purchase of

NeXT NeXT, Inc. (later NeXT Computer, Inc. and NeXT Software, Inc.) was an American technology company headquartered in Redwood City, California that specialized in computer workstations for higher education and business markets, and later develope ...

, which would include the return of company co-founder Steve Jobs in an advisory role, and the adaptation of its

NeXTSTEP NeXTSTEP is a discontinued object-oriented, multitasking operating system based on the Mach kernel and the UNIX-derived BSD. It was developed by NeXT, founded by Steve Jobs, in the late 1980s and early 1990s and was initially used for its ...

operating system into a future release of Mac OS codenamed " Rhapsody". The signature hardware announcement of the show was the Twentieth Anniversary Macintosh, a limited edition model designed to mark the 20th anniversary of the founding of Apple Computer. That August, Macworld in Boston featured Steve Jobs' first appearance at the exhibition as interim CEO, and came on the heels of the release of

Mac OS 8 Mac OS 8 is the eighth major release of the classic Mac OS operating system for Macintosh computers, released by Apple Computer on July 26, 1997. It includes the largest overhaul of the classic Mac OS experience since the release of System 7 ...

. During his keynote, Jobs notably announced that Apple had reached several agreements with

Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...

to ensure the company's stability, which included an agreement to settle patent disputes with Microsoft over its Windows operating system (including patent cross-licensing agreements), a $150 million stock investment in the company by Microsoft, a commitment for Microsoft to develop versions of

Office An office is a space where the employees of an organization perform Business administration, administrative Work (human activity), work in order to support and realize the various goals of the organization. The word "office" may also denote a po ...

for Macintosh for the next five years (beginning with the upcoming Office 98), and an agreement to ship

Internet Explorer Internet Explorer (formerly Microsoft Internet Explorer and Windows Internet Explorer, commonly abbreviated as IE or MSIE) is a deprecation, retired series of graphical user interface, graphical web browsers developed by Microsoft that were u ...

as the default web browser on future releases of Mac OS (with

Netscape Netscape Communications Corporation (originally Mosaic Communications Corporation) was an American independent computer services company with headquarters in Mountain View, California, and then Dulles, Virginia. Its Netscape web browser was o ...

still available as an option alongside it). Microsoft co-founder

Bill Gates William Henry Gates III (born October 28, 1955) is an American businessman and philanthropist. A pioneer of the microcomputer revolution of the 1970s and 1980s, he co-founded the software company Microsoft in 1975 with his childhood friend ...

made a remote appearance to acknowledge the partnerships, which was infamously met with a shower of boos from the audience. Jobs argued that he wanted to abandon the notion of Microsoft and Apple needing to be rivals, explaining that "we have to embrace a notion that for Apple to win, Apple has to do a really good job. And if others are going to help us that's great, because we need all the help we can get, and if we screw up and we don't do a good job, it's not somebody else's fault, it's our fault.".

1998

During Macworld in San Francisco, Jobs discussed Apple's recent release of the

Power Macintosh G3 The Power Macintosh G3 (also sold with additional software as the Macintosh Server G3) is a series of personal computers designed, manufactured, and sold by Apple Inc., Apple Computer from November 1997 to August 1999. It represented Apple's fi ...

and PowerBook G3, an agreement with CompUSA to establish "

store-within-a-store A store-within-a-store, also referred to as store-in-store (North America) or shop-in-shop (U.K. et al.), refers to a space within a larger retail store, designated for use by a specific brand to feature its products, clearly branded with signs ...

" concepts devoted to its products, and the upcoming Mac OS 8.1 update (which introduced the new HFS+ file system, and support for UDF disks) and QuickTime 3.0. Jobs revealed that the company was on track to achieve a profit of $45 million by the end of the quarter, buoyed by the G3 Macs and the recent launch of the Apple online store. Microsoft also presented Internet Explorer 4.0 for Mac. At Macworld in New York in July, Jobs addressed Apple's return to growth and profitability (using a theme of the "Apple Hierarchy of Skepticism", inspired by

Maslow's hierarchy of needs Maslow's hierarchy of needs is a conceptualisation of the needs (or goals) that motivate human behaviour, which was proposed by the American psychologist Abraham Maslow. According to Maslow's original formulation, there are five sets of basic n ...

), and also showcased a number of games being supported on Mac. He discussed aspects of the recently announced

iMac The iMac is a series of all-in-one computers from Apple Inc., sold as part of the company's Mac (computer), Mac family of computers. First introduced in 1998, it has remained a primary part of Apple's consumer desktop offerings since and evol ...

and PowerBook G3 Series (including new

USB Universal Serial Bus (USB) is an industry standard, developed by USB Implementers Forum (USB-IF), for digital data transmission and power delivery between many types of electronics. It specifies the architecture, in particular the physical ...

accessories for the computers), and announced that the iMac would be released August 15, 1998 release, and include a 56K modem at launch rather than the previously-announced 33K unit. Jobs also revealed a roadmap for upcoming Mac OS releases, including the upcoming Mac OS 8.5, a future update to Mac OS codenamed "

Sonata In music a sonata (; pl. ''sonate'') literally means a piece ''played'' as opposed to a cantata (Latin and Italian ''cantare'', "to sing"), a piece ''sung''. The term evolved through the history of music, designating a variety of forms until th ...

" to be released in 1999, and that "Rhapsody" would be released as Mac OS X Server 1.0 in 1999.

1999

During Macworld in San Francisco, Jobs announced that the company had reached its fifth consecutive quarter of profitability. He unveiled the new "Blue and White" Power Macintosh G3, and a revision to the iMac with updated specifications and new color options. Part of the keynote also focused on the release of Mac OS X Server, featuring a demonstration of the NetBoot feature, and

QuickTime Streaming Server QuickTime Streaming Server (QTSS) is a server or service daemon that was built into Apple's Mac OS X Server until OS X Server 10.6.8. It delivers video and audio on request to users over a computer network, including the Internet. Its primary ...

by presenting a large wall of 50 diskless iMacs all streaming videos from the same Power Mac G3.

Connectix Connectix Corporation was a software and hardware company that released innovative products that were either made obsolete as Apple Computer incorporated the ideas into system software, or were sold to other companies once they became popular. It ...

presented its Virtual Game Station software for emulating the

PlayStation is a video gaming brand owned and produced by Sony Interactive Entertainment (SIE), a division of Japanese conglomerate Sony. Its flagship products consists of a series of home video game consoles produced under the brand; it also consists ...

on PowerPC Macs, and Microsoft demonstrated Internet Explorer 4.5 Macintosh Edition. During Macworld in New York City, Jobs unveiled Apple's new consumer laptop, the iBook, as well as

AirPort An airport is an aerodrome with extended facilities, mostly for commercial Aviation, air transport. They usually consist of a landing area, which comprises an aerially accessible open space including at least one operationally active surf ...

, a wireless gateway and

network card A network interface controller (NIC, also known as a network interface card, network adapter, LAN adapter and physical network interface) is a computer hardware component that connects a computer to a computer network. Early network interface ...

for wireless networking implementing the 802.11 specification. Jobs also announced a release date for

Mac OS 9 Mac OS 9 is the ninth and final major release of the classic Mac OS operating system for Macintosh computers, made by Apple Computer. Introduced on October 23, 1999, it was promoted by Apple as "The Best Internet Operating System Ever", highlight ...

2000

Macworld 2000 in San Francisco featured the unveiling of the new " Aqua" user interface and "

Quartz Quartz is a hard, crystalline mineral composed of silica (silicon dioxide). The Atom, atoms are linked in a continuous framework of SiO4 silicon–oxygen Tetrahedral molecular geometry, tetrahedra, with each oxygen being shared between two tet ...

" graphics engine of

Mac OS X macOS, previously OS X and originally Mac OS X, is a Unix, Unix-based operating system developed and marketed by Apple Inc., Apple since 2001. It is the current operating system for Apple's Mac (computer), Mac computers. With ...

, and Jobs' announcement that its first version would be released in January 2001 after a final preview release. Jobs also announced that he had been promoted to full-time CEO of Apple. During Macworld in New York City, Apple unveiled a new iMac revision with upgraded specifications and a new suite of color options, updated Power Mac G4 models, the new optical Apple Pro Mouse (replacing the "hockey puck" mouse introduced with the iMac), and the Power Mac G4 Cube. It was also announced that the

Mac OS X Public Beta Mac OS X Public Beta (internally code named "Kodiak") was the first publicly available version of Apple Inc., Apple Computer's macOS, Mac OS X (now named macOS) operating system to feature the Aqua (user interface), Aqua user interface. It was ...

had been delayed to September.

2001

At the San Francisco show, Apple introduced

iTunes iTunes is a media player, media library, and mobile device management (MDM) utility developed by Apple. It is used to purchase, play, download and organize digital multimedia on personal computers running the macOS and Windows operating s ...

, and

iDVD iDVD is a discontinued Mac (computer), Mac application made by Apple Inc., Apple, which can be used to DVD authoring, create DVDs. iDVD lets users design DVD menus (like a main menu and chapter selection menu) and burn movies, slideshows, and ...

, an upgraded Power Mac G4 and the PowerBook G4, their first widescreen portable. The New York show took place at the Jacob K. Javits Convention Center. Apart from an upgraded Power Mac G4 and the announcement of Mac OS X 10.1, there were no major announcements from Apple, but the keynote presentation did feature a segment on the

megahertz myth The megahertz myth, or in more recent cases the gigahertz myth, refers to the misconception of only using clock rate (for example measured in megahertz or gigahertz) to compare the performance of different microprocessors. While clock rates are a ...

, presented by Jon Rubenstein. Attendance was 64,000, a record for the event.

2002

The Summer 2002 show took place in New York City with a keynote on Wednesday, July 17. The keynote speech introduced the 17-inch version of the iMac G4. In October 2002, IDG World Expo announced plans to move the 2004 edition of the East Coast show to Boston. The day of that announcement, Apple declared its intent not to participate in the Boston Macworld Expo.

2003

The January keynote introduced the

Safari A safari (; originally ) is an overland journey to observe wildlife, wild animals, especially in East Africa. The so-called big five game, "Big Five" game animals of Africa – lion, African leopard, leopard, rhinoceros, African elephant, elep ...

web browser, AirPort Extreme, 12- and 17-inch PowerBooks. This show also saw the launch of the world's first interactive video CD-ROM, NightWatch. In 2003, IDG World Expo renamed the New York trade show ''Macworld CreativePro Conference & Expo'' in an attempt to reach the creative market in the New York area. Steve Jobs was absent from the Macworld keynote held in New York in July, which was instead delivered by Vice President of Product Marketing Greg "Joz" Joswiak.

2004

Along with the usual show in San Francisco and the return to Boston, a Macworld Expo was held in

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

. At the Paris Expo, Apple's VP of marketing Phil Schiller introduced the new updated

featuring a PowerPC G5 processor and other various updates, notably, the integration of the logic board and optical drive with the display.

2005

The San Francisco show was held January 10–14. The keynote introduced the

Mac Mini Mac Mini (stylized as Mac mini) is a small form factor (desktop and motherboard), small form factor desktop computer developed and marketed by Apple Inc. It is one of the company's four current Mac (computer), Mac desktop computers, positioned ...

iPod shuffle The iPod Shuffle (stylized and marketed as iPod shuffle) is a discontinued digital audio player designed and formerly marketed by Apple Inc. It was the smallest model in Apple's iPod family, and was the first iPod to use flash memory. The firs ...

, and

iWork iWork is an office suite of applications created by Apple Inc., Apple for its macOS, iPadOS, and iOS operating systems, and also available cross-platform through the iCloud website. iWork includes the presentation program, presentation applicat ...

. During the show, IDG World Expos announced ''Macworld On Tour'', a series of small conferences in various North American cities. An initial conference, in

Kissimmee, Florida Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, Osceola County, Florida, United States. As of the 2020 United States census, 2020 census, the population was 79,226. It is a principal city of the Greater Orlando, O ...

, was later canceled. No future announcements for ''Macworld On Tour'' have been made. IDG announces Macworld East cancelled that there would be no Macworld East 2006.

2006

In January 2006, Intel Core Duo-based iMacs were announced to be ready for purchase. The conference was held January 9–13 and the number of visitors increased by 6.8% over the 2005 event, to 38,441. The number of paid conference delegates increased by 20% to 4,188, and the total number of exhibiting companies increased by 25% to 367.

2007

At Macworld 2007 (January 8–12),

introduced the

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

mobile device, revealed the final name for the

Apple TV Apple TV is a digital media player and a microconsole developed and marketed by Apple. It is a small piece of networking hardware that sends received media data such as video and audio to a TV or external display. Its media services include ...

(originally called by its code name iTV), and announced a change of name for the company from Apple Computer, Inc. to simply Apple Inc., reflecting its longtime focus on the user experience as opposed to the technology behind it. IDG World Expo reported Macworld 2007 attendance as 45,572, a 19% increase over the previous year.

2008

At Macworld 2008 (January 14–18), Steve Jobs introduced the

MacBook Air The MacBook Air is a line of Mac (computer), Mac laptop computers developed and manufactured by Apple Inc., Apple since 2008. It features a thin, light structure in a machining, machined aluminum case and currently either a 13-inch or 15-inch ...

— touted as the world's thinnest

notebook computer A notebook computer or notebook is, historically, a laptop whose length and width approximate that of letter paper (). The term ''notebook'' was coined to describe slab-like portable computers that had a letter-paper footprint, such as Epson's ...

; the

Time Capsule A time capsule is a historic treasure trove, cache of goods or information, usually intended as a deliberate method of communication with future people, and to help future archaeologists, anthropologists, or historians. The preservation of holy ...

device for use with the Time Machine application in Mac OS X 10.5 "Leopard",

iPod Touch The iPod Touch (stylized as iPod touch) is a discontinued line of iOS-based mobile devices designed and formerly marketed by Apple Inc. with a touchscreen-controlled user interface. As with other iPod models, the iPod Touch can be used as a po ...

updates including Mail, Stocks, Notes, Maps & Weather, iTunes Movie Rentals, the Apple TV Take 2 updates with an all new interface, the ability to download TV shows, music, podcasts and rent or download movies without the need for a PC; and finally the

SDK launching in late February. IDG World Expo reported that Macworld 2008 attendance increased 10% over the previous year.

2009

The San Francisco show went on January 5–9, 2009. On December 16, 2008, Apple announced that the 2009 conference will be the last in which the company would participate. The conference's keynote address was delivered by Apple's Senior Vice President of Product Marketing Phil Schiller, not

, as has been the custom for the past ten years. Steve Jobs issued a press release stating that the reasons for his absence were health related, specifically citing a hormone imbalance. At Macworld 2009, Apple announced the release of

iLife iLife is a discontinued software suite for macOS and iOS developed by Apple Inc. It consists of various programs for media creation, organization, editing and publishing. At various times, it included: iTunes, iMovie, iPhoto, iDVD, iWeb, an ...

'09,

'09, and the new 17-inch unibody

MacBook Pro The MacBook Pro is a line of Mac laptop computers developed and manufactured by Apple. Introduced in 2006, it is the high-end sibling of the MacBook family, sitting above the ultra-portable MacBook Air and previously the low-end MacBook li ...

with built-in battery. Also, Apple announced that

would begin to sell all music DRM-free, with a three-tier pricing system per track: $0.69, $0.99, and $1.29 (or £0.59, £0.79, and £0.99 in the UK). This differs from Apple's previous model with only one price per track of $0.99 (£0.79 in the UK). Apple also announced that tracks can now be downloaded over

cellular network A cellular network or mobile network is a telecommunications network where the link to and from end nodes is wireless network, wireless and the network is distributed over land areas called ''cells'', each served by at least one fixed-locatio ...

s on the

2010

On March 30, 2009, IDG World Expo announced that the conference would be moving from January (during which it had taken place for 25 years) to February. They also said:

2011

The 2011 Macworld was held January 25–29, 2011.

2012

The 2012 Macworld/iWorld was held January 26–28. Just before registration opened for the 2012 conference, Macworld announced that they would be changing the name to Macworld/iWorld in addition to broadening the focus to all iOS devices.

2013

The 2013 Macworld/iWorld was held from January 31 to February 2, 2013.

2014

The 2014 Macworld/iWorld was held from March 27 to March 29, 2014.

2015

The 2015 Macworld/iWorld was scheduled to be held from March 12 to March 14, 2015, but was cancelled by IDG. Any further Apple keynotes would now be hosted under the name Apple Event.

Culture

During the Expo's first two decades, it became legendary for the parties that coincided with it, frequently with open bars, lavish hors d'oeuvres, and requisite T-shirts and other premium favors. Apple's developer parties featured high-profile entertainers like

James Brown James Joseph Brown (May 3, 1933 – December 25, 2006) was an American singer, songwriter, dancer, musician, and record producer. The central progenitor of funk music and a major figure of 20th-century music, he is referred to by Honorific nick ...

and

Smash Mouth Smash Mouth is an American Rock music, rock band from San Jose, California. The band was formed in 1994 and was originally composed of Steve Harwell (lead vocals), Kevin Coleman (drums), Greg Camp (guitar), and Paul De Lisle (bass). Harwell's ...

. Several years after the start of the Expo, '' MacWEEK'' had launched its weekly trade magazine and simultaneously initiated an exclusive party known as Mac the Knife, named for its anonymous columnist that wrote the back page industry gossip and rumor section; after ''MacWEEK''s demise, the party was thrown by Ilene Hoffman, until Mac Publishing, owners of the Mac the Knife trademark, forbade her from using the name. The party continued, with appearances by the Macworld All-Star Band, under a series of names that referenced the Knife. Robert Hess of ''MacWEEK'' was the original keeper of the Macworld Party List, which kept track of each leisure event after the show. Prior to his death in 1996, he reportedly requested Hoffman to maintain it; the list was subsequently renamed the Robert Hess Memorial Events List. The list shrank gradually as events became more sparse, and did not publish for the show in New York 2003, but has been published for subsequent San Francisco shows.

References

External links

Official website (new)
(archived)
Official website (old)
(archived)
Robert Hess Memorial Events List
(archived)
Every Steve Jobs Macworld keynote presentation 1997–2008 (video)
(archived)
About the first MacWorld Expo on Live2times 1985
(archived)
Link to QuickTime stream of Macworld 20062006 audio-only
(archived)
Link to QuickTime stream of Macworld 20072007 audio-only
(archived)
Link to QuickTime stream of Macworld 20082008 audio-only
(archived) {{DEFAULTSORT:Macworld iWorld Apple Inc. conferences International Data Group Recurring events established in 1985 1985 establishments in the United States