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MacDavid (Hebrew: מק דויד) is an Israeli
fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold in a restaurant or store with frozen, preheated or precooked ingredie ...
brand, that started in 1978 in
Tel Aviv Tel Aviv-Yafo ( he, תֵּל־אָבִיב-יָפוֹ, translit=Tēl-ʾĀvīv-Yāfō ; ar, تَلّ أَبِيب – يَافَا, translit=Tall ʾAbīb-Yāfā, links=no), often referred to as just Tel Aviv, is the most populous city in the G ...
. After growing to a peak of 28 branches, many branches have closed, leaving one location, in
Haifa Haifa ( he, חֵיפָה ' ; ar, حَيْفَا ') is the third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropoli ...
.


History

The original branch was opened in 1978 on Tel Aviv's Frishman Street. In 1979
McDonald's McDonald's Corporation is an American multinational fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...
sued MacDavid over name infringement. MacDavid claimed its name was dissimilar, but stopped serving "
Big Mac The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signatu ...
s". MacDavid expanded to a peak of 28 in 1989. In 1993
McDonald's McDonald's Corporation is an American multinational fast food Fast food is a type of mass-produced food designed for commercial resale, with a strong priority placed on speed of service. It is a commercial term, limited to food sold ...
entered the market, and competitor
Burgeranch Burgeranch, also known as Burger Ranch, ( he, בורגראנץ') is an Israeli fast-food chain. In 2010, the Burgeranch chain included 107 restaurants with over 1500 employees, competing primarily with McDonald's Israel and Burger King Israel ...
expanded its presence, causing the number of MacDavid restaurants to decline. By the year 2000 only four restaurants remained, with the locations in
Eilat Eilat ( , ; he, אֵילַת ; ar, إِيلَات, Īlāt) is Israel's southernmost city, with a population of , a busy port and popular resort at the northern tip of the Red Sea, on what is known in Israel as the Gulf of Eilat and in Jorda ...
and
Haifa Haifa ( he, חֵיפָה ' ; ar, حَيْفَا ') is the third-largest city in Israel—after Jerusalem and Tel Aviv—with a population of in . The city of Haifa forms part of the Haifa metropolitan area, the third-most populous metropoli ...
still open by the end of 2010. In 2011 a new MacDavid company opened a branch in Nazareth Illit. This new and unrelated MacDavid was unsuccessful and the restaurant closed down. Since sometime in the early 2010s, the Haifa branch of the original chain, opened 1982, on Trumpeldor Boulevard, continues to operate as MacDavid's sole location.


See also

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Culture of Israel The roots of the culture of Israel developed long before modern Israel's independence in 1948, and traces back to ancient Israel ( 1000 BCE). It reflects Jewish culture, Jewish history in the diaspora, the ideology of the Zionist movement that d ...
*
Israeli cuisine Israeli cuisine ( he, המטבח הישראלי ) comprises both local dishes and dishes brought to Israel by Jews from the Diaspora. Since before the establishment of the State of Israel in 1948, and particularly since the late 1970s, an Israe ...
*
Economy of Israel The economy of Israel is a developed free-market economy. The prosperity of Israel's advanced economy allows the country to have a sophisticated welfare state, a powerful modern military said to possess a nuclear-weapons capability, modern i ...
*
List of restaurants in Israel This is a list of restaurants in Israel. In 2007 there were about 4,400 food and beverage vendors in Israel. By 2012 about 8000 such business were reported. With the highest percentage of vegans, Israel has many vegan restaurants. Israel's main A ...


References


External links


A MacDavid commercial from 1987A commercial for MacDavidAnother commercial for MacDavid
{{Restaurants in Israel Fast-food hamburger restaurants Food and drink companies of Israel Restaurants established in 1978 Defunct restaurant chains in Israel Regional restaurant chains 1978 establishments in Israel Israeli brands Restaurants in Haifa