Mabuhay Channel Canada
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Filipino TV (FTV) is a
Canadian Canadians () are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of their being ''C ...
exempt Category B
Tagalog language Tagalog ( ,According to the ''OED'' anMerriam-Webster Online Dictionary ; ''Baybayin'': ) is an Austronesian language spoken as a first language by the ethnic Tagalog people, who make up a quarter of the population of the Philippines, and as ...
specialty channel A specialty channel (also known in the United States as a cable channel or cable network) can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targete ...
and is owned by Ethnic Channels Group (ECG). It broadcasts news and public affairs from the
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
and locally produce Canadian content on a daily basis.


History

In September 2003, ECG was granted approval from the
Canadian Radio-television and Telecommunications Commission The Canadian Radio-television and Telecommunications Commission (CRTC; ) is a public organization in Canada tasked with the mandate as a regulatory agency tribunal for various electronic communications, covering broadcasting and telecommunic ...
(CRTC) to launch a specialty channel called Filipino TV, described as ''"an ethnic Category 21 specialty television service... targeting the Filipino-speaking community."'' The channel launched on June 23, 2004, along with 3 other channels from ECG, initially on Rogers Cable. It launched under the name ECG Filipino and featured programming from now-defunct Pinoy Central TV. In late 2005, the channel was renamed The Mabuhay Channel Canada via an agreement with The Mabuhay Channel, a new Filipino channel that had launched in the United States. The Mabuhay Channel was a partnership of five different Filipino broadcasters:
ABC ABC are the first three letters of the Latin script. ABC or abc may also refer to: Arts, entertainment and media Broadcasting * Aliw Broadcasting Corporation, Philippine broadcast company * American Broadcasting Company, a commercial American ...
Channel 5 (now TV5), NBN Channel 4 (now PTV),
IBC IBC is an initialism that can stand for: Broadcasting *Intercontinental Broadcasting Corporation, Channel 13, Philippines *International Beacon Project, Worldwide network of radio propagation beacons *International Broadcast Centre *International ...
Channel 13, CCI Asia Group (ISLA & Juice), and
Viva Entertainment Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario ...
. It was created exclusively for Filipinos living abroad by Philippine Multimedia Systems Inc. (PMSI), the only DTH satellite broadcaster in the Philippines. In August 2008, The Mabuhay Channel was dropped by
Dish Network DISH Network L.L.C., often referred to as DISH, an abbreviation for Digital Sky Highway, is an American provider of satellite television and IPTV services and wholly owned subsidiary of EchoStar Corporation. The company was originally establ ...
, the only provider who carried the channel in the US. As a result of this, the channel ceased broadcasting and on August 18, 2008. Ethnic Channels Group re-branded the channel yet again this time calling it FTV- Filipino TV. Coinciding with the launch of Filipino TV, Ethnic Channels announced a partnership with Filipino-Canadian production company Minerva Studio, whereby Minerva would produce several original productions for FTV. On November 4, 2014, the CRTC approved Ethnic Channel Group's request to convert Filipino TV from a licensed Category B specialty service to an exempted category B third language service. In December 2016, the channel underwent a rebranding, introducing a new logo and additional programming including locally produced programming from all provinces.Filipino TV to expand for growing Filipino-Canadian community
Inquirer 12-29-16


References

{{DEFAULTSORT:Filipino TV Specialty television channels in Canada Multicultural and ethnic television in Canada Filipino-Canadian culture Television channels and stations established in 2004