MX4D is a

4D film 4D film is a presentation system combining motion pictures with synchronized physical effects that occur in the theater. Effects simulated in 4D films include motion, vibration, Sense of smell, scent, rain, mist, bubbles, fog, smoke, wind, temperat ...

presentation system developed by the

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

company MediaMation that allows a film to be augmented with environmental effects, such as motion, odors, and humidity. It uses theater seats which tilt forward, backward, and to the side in synchronization with onscreen motion, as well as air blasts, tactile effects, and other technology.

History

The system was commercially introduced with the release of '' Hansel and Gretel: Witch Hunters'' in 2013, where

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

Cinemex Cinemex (official name: Cadena Mexicana de Exhibición S.A. de C.V.) is a Mexican chain of cinemas. It operates multiplexes in cities such as Mexico City, Guadalajara, Monterrey, Toluca, Cd. Juarez, Leon, Tijuana, Mexicali, Puebla and other M ...

opened its first MX4D room in Santa Fe,

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. On 6 May 2014, Cine Colombia opened its first MX4D theater, labeled as Dinamix 4D, in

Barranquilla Barranquilla () is the capital district of the Atlántico department in Colombia. It is located near the Caribbean Sea and is the largest city and third port in the Caribbean region of Colombia, Caribbean coast region; as of 2018, it had a popul ...

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at the Centro Comercial Buenavista mall, with the release of ''

The Amazing Spider-Man 2 ''The Amazing Spider-Man 2'' (internationally titled ''The Amazing Spider-Man 2: Rise of Electro'') is a 2014 American superhero film based on the Marvel Comics character Spider-Man. Produced by Columbia Pictures in association with Marvel En ...

''. On 26 March 2014, MediaMation entered an agreement with Santa Rosa Entertainment to install the first MX4D systems in the

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. One was first used for the release of '' Transformers: Age of Extinction'' at the Plaza Cinema 14 theater in

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on 27 June 2014. September 2018 Cineplexx Austria opened Austrias first MX4D system with 72 seats in the city of Graz. Diesel Cinemas followed one year later with an installation of 112 seats in the town of Gleisdorf. In 2017, B&B Theatres has opened their first MX4D theaters in Kansas, and has since expanded locations. In October 2019, B&B Theatres signed a deal with MediaMation to expand with 10 more locations.

Functionality

All functions and effects of the system are driven by compressed air, which is stored in tanks at a pressure of 100-110psi/6.0-7.5bar. Each bench, consisting of 3 or 4 seats grouped together, is driven by 3 cylinders. Those cylinders are used for up/down, forward/backward and right/left movement. All the electronics and valves used for the effects are stored under each bench hidden by black leader, which also insures that no debris like popcorn gets onto the electronics. Each seat has the following functions: * 3 small cylinders (called "Pokers"), 1 in the backrest and 2 in the seating surface to simulate tactile feedback like punches. * 2 nozzles, one in each armrest, for water and air blasts and 2 air nozzles in the backrest to tickle the users neck. * 2 vents for wind, one in each armrest driven by small laptoplike fans. * A pair of canisters for scents (candy, coffee, fresh cut grass, chocolate, whiskey, smoke, dirt or engine exhaust fumes). Each movie comes with its own required set of scents, which need to be changed before a movie premieres. * A thin hose to tickle the users lower legs, for effects like running through grass. * A buttkicker for low rumble like felt in a car ride. There are other effects mounted throughout the auditorium: * A set of nozzles mounted under the ceiling for rain. * A pair of strobe lights for lightning or gunshots. * Snow and bubble machines. * Vents under the screen connected to fog machines. The whole system can be controlled via a PC or tablet connected via W-LAN, to test or deactivate benches or certain effects. A test of all movements and effects is done by cinema employees before each day of screening to ensure all functions are working properly.

References

External links

* {{Official website, http://mx-4d.com/
MediaMation
developer of MX4D system Motion picture film formats Film formats *

History

Functionality

See also

References

External links