MTV Hits is a

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

channel which carries current-day

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop ...

videos ranging from 2010 until the present day. A pan-European network owned by

Paramount Networks EMEAA Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of Paramount International Networks which is fully owned by Paramount Global. The unit's headquarters are in Madrid, with additional offices in Berlin, Lisbon, Paris, A ...

, the network also has wide availability throughout Africa, Latin America and the Caribbean. It ceased broadcasting in Benelux on 1 October 2017, but came back on 1 February 2021 by replacing

MTV Brand New MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 1 ...

. Though the network started as exclusive to mainland of Europe, its broadcast range has expanded over time as successor companies Viacom and ViacomCBS wound down domestic versions of MTV Hits and other MTV networks due to budgetary concerns and the rise of streaming, including

in the

Benelux The Benelux Union (; ; ; ) or Benelux is a politico-economic union, alliance and formal international intergovernmental cooperation of three neighbouring states in Western Europe: Belgium, the Netherlands, and Luxembourg. The name is a portma ...

region (1 February 2021) and

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

(6 January 2021), and local versions of MTV Hits in

Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...

(5 August 2020) and

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

(1 August 2023). MTV's operations in Russia were wound down on 1 July 2021, including its domestic version of MTV Hits. MTV Hits's Dutch iteration closed on 31 December 2024. Some versions of the network continue to feature

local insertion In broadcasting, local insertion (known in the United Kingdom as an opt-out) is the act or capability of a broadcast television station, radio station or cable system to insert or replace part of a network feed with content unique to the local s ...

s for domestic advertising and teleshopping slots. On 14 April 2025, MTV Hits refresh the programming schedule after the UK feed close down and added back the "Totally 10's" music block.

References

{{Television in the Netherlands MTV channels Television channels and stations established in 2014 Television channels in the Netherlands Television channels in North Macedonia Music television channels 2022 disestablishments in South Africa