MTV Desi is a digital platform from

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

that targeted

Desi Desi ( or or ; Hindustani language, Hindustani: देसी , , ) also Deshi, is a loose term used to describe the ethnic groups in South Asia, peoples, culture of South Asia, cultures, and products of the Indian subcontinent and their Sout ...

s (people of South Asian origin) in the United States, as the name implies. The network features various styles of music such as electronic tabla music and English-Gujarati hip-hop, interspersed with

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

videos. It also broadcasts brief documentary clips profiling Desis/famous Indians in music, comic skits about South-Asian American generational conflicts, interviews with bi-cultural artists and Desi house parties, live performances and animated series. It launched as a cable network on July 12, 2005 and was shut down in 2007. It was relaunched as a digital platform in 2012. Rabbi Shergill's video " Bullah Ki Jaana" was the first video played on MTV Desi.

References

External links

Official site
Indian-American television Defunct music video networks Defunct television networks in the United States Desi culture Music video networks in the United States MTV South Asian American culture Television channels and stations established in 2005 Television channels and stations disestablished in 2007 {{US-tv-station-stub