MTV Arabia

MTV Middle East, formerly MTV Arabia, was a free-to-air music television channel, and the Middle Eastern incarnation of MTV. As an addition to the MTV network, it was a joint venture between MTV Networks International and Arabian Television Network, a subsidiary of Arabian Broadcasting Network, and part of Arab Media Group, the largest media group in the United Arab Emirates. Launched as MTV Arabia, the channel was rebranded as MTV Middle East on August 30, 2011.

The channel began its initial broadcast on October 27, 2007, and was launched on November 17, 2007.
As of 5 January 2015, MTV Middle East has stopped airing on Nilesat, and moved the whole localised channel to pay TV model on OSN under the name MTV Live HD.

Beginnings

The first mention of the project came within the coverage of MTV's 25th anniversary in 2006, and was revealed by Faisal Abbas, the media editor of the London-based pan-Arab daily, Asharq Al-Awsat, which reported that MTV is "very interested in the Arab satellite channel market" and quoted Dean Possenniskie, the network's vice president and general manager for emerging markets, saying, "Hopefully ewill be in the market in the next 24 months" but "it all depends on finding the right local partners".

MTV Europe was previously available in the region through a special deal with Showtime Arabia. The Showtime Arabia channel provided some Arabic music videos and a locally produced program called "Mashaweer" that later got renamed "Salaam" whose hosts included regional DJ Madjam & main host Susie iliyan.

Content

The channel aims to be a platform for the Arab youth, letting their opinions be a large factor in future programming. It will be likely that MTV Arabia will be pushing local R&B and hip hop music, which other Arab music stations like Rotana and Melody don't heavily feature says Patrick Samaha the General Manager of MTV Arabia.

Shows from MTV

MTV Middle East also airs series from MTV such as:
*''Adventures in Hollyhood''
*''America's Best Dance Crew''
*''The Ashlee Simpson Show''
*'' Audrina''
*''Awkward''
*''Beavis and Butt-Head''
*''Boiling Points''
*'' Catfish: The TV Show''
*''Celebrity Deathmatch''
*'' The City''
*''Chelsea Settles''
*''Diary''
*''Disaster Date''
*''Falcon Dash''
*'' Fist of Zen''
*'' Friendzone''
*''Headbangers Ball''
*'' The Hills''
*''Hogan Knows Best''
*''I Used to Be Fat''
*'' Jackass''
*''Life of Ryan''
*''Made''
*''Making the Band''
*'' Miss Seventeen''
*''MTV Cribs''
*''My Life as Liz''
*'' My Own''
*''My Super Sweet 16''
*''Nitro Circus''
*''Nothing but Hits''
*''The Osbournes''
*''Paris Hilton's My New BFF''
*''Pimp My Ride''
*'' Plain Jane''
*''Punk'd''
*''The Real World''
*'' Ridiculousness''
*''Rob & Big''
*''Room 401''
*''Room Raiders''
*''The Shop''
*''Snooki & Jwoww''
*'' Taquita + Kaui''
*''Teen Cribs''
*''Total Request Live''
*''The Trip''
*''True Life''
*''Two-A-Days''
*'' Underemployed''
*''When I Was 17''
*''Why Can't I Be You''
*''Wonder Showzen''
*''Wrestling Society X''

References

External links

*
MTV Arabia's old URL address

Interview with MTV's vice chairman Bill RoedyMTV, Arab Media to launch Nickelodeon ArabiaPhoto story about MTV Arabia in Vanity Fair Germany

{{DEFAULTSORT:Mtv Arabia
MTV channels
Defunct music video networks
Music television channels
Arabic-language television stations
Defunct television channels
Television channels and stations established in 2007
Music organisations based in the United Arab Emirates
Television channels and stations disestablished in 2015