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MTR Foods is an Indian food products company based in
Bengaluru Bengaluru, also known as Bangalore (List of renamed places in India#Karnataka, its official name until 1 November 2014), is the Capital city, capital and largest city of the southern States and union territories of India, Indian state of Kar ...
, India. The company manufactures a range of packaged foods including breakfast mixes, ready to eat meals, masalas and spices, snacks and beverages. MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla. MTR is the acronym of Mavalli Tiffin Room.


History

The company began with the establishment of the Mavalli Tiffin Room (commonly known as MTR) restaurant in Bangalore in 1924 by Yagnanarayana Maiya. In 1975, when India was under emergency, a Food Control Act was introduced which mandated that food was to be sold at very low prices. This move made it difficult for MTR to maintain high standards in its restaurant business and forced it to diversify into the instant food business by the following year, selling ready-to-eat snacks such as chutneys and rasams. In 1984, MTR expanded out of Karnataka to the southern states of Tamil Nadu and Andhra Pradesh. In 2007,
Orkla Group Orkla ASA is a Norwegian conglomerate operating in Europe, Asia and the US. At present, Orkla operates in the branded consumer goods, aluminium products and financial investment sectors. Orkla ASA is listed on the Oslo Stock Exchange and its he ...
, a Norwegian conglomerate, acquired the packaged foods business of MTR Foods.


Business

In 2011, MTR launched a sub-brand called MTR SnackUp with a range of traditional South Indian snacks like Khara Boondi and Benne Murukku. In 2017, MTR launched a new brand called Laban.


See also

* Maiyas Beverages and Foods


References


External links

*
MTR Foods
on '' India Brand Equity Foundation'' {{Commercial herbs & spices Manufacturing companies based in Bengaluru Indian brands Condiment companies of India Food and drink companies of India Food and drink companies established in 1924 Indian companies established in 1924 Orkla ASA Indian companies established in 1976 The Emergency (India)