Gunnar Greve Pettersen (born 9 March 1982), professionally known as Gunnar Greve, is a Norwegian talent manager, producer, singer, songwriter and record executive. Greve is one of the most well-known figures in the Norwegian industry, primarily known for representing a variety of Norwegian and Swedish artists, producers and songwriters. He is the founder and current managing partner of Norwegian full-service music company MER (which he co-founded in 2012), representing artists such as
Alan Walker
Alan Olav Walker (born 24 August 1997) is a Norwegian DJ and record producer. His songs "Faded (Alan Walker song), Faded", "Sing Me to Sleep", "Alone (Alan Walker song), Alone", "All Falls Down (Alan Walker song), All Falls Down" (with Noah Cy ...
.
Career
Greve began his career in the music industry in the mid 1990s, when he established the Norwegian
hip hop
Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
group
:Spetakkel. The group went on to release two full-length studio albums and two EP's, before reaching their end. Greve went on to pursue his solo career under the moniker Gest, with the release of his solo-debut ''I Grevens Tid'' in 2007.
Since then, Greve has filled numerous roles in the Norwegian music industry, primarily known for representing a number of Norwegian and Swedish artists such as Kaveh,
Tommy Tee
Tommy Flåten (born 18 December 1971), best known by his stage name Tommy Tee, is a Norwegian record producer, rapper, broadcaster, record executive, concert promoter and magazine publisher. He is known as the godfather of Norwegian hip hop. Tee ...
,
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
,
Vinni
Øyvind Sauvik (born 3 February 1976), better known by his stage name Vinni, is a Norwegian rapper and singer.
Biography
Born in Arendal, Norway, Sauvik moved with his parents to Tanzania when he was three years old, as they worked with develo ...
and
Timbuktu
Timbuktu ( ; ; Koyra Chiini: ; ) is an ancient city in Mali, situated north of the Niger River. It is the capital of the Tombouctou Region, one of the eight administrative regions of Mali, having a population of 32,460 in the 2018 census.
...
. He has also served as a judge on the
Norwegian Idol
''Idol - Jakten på en superstjerne'' is a television show on the Norwegian television channel TV 2, based on the popular British show ''Pop Idol''. The show describes itself as a "Search For A SuperStar". The contestants are first narrowed dow ...
for five seasons.
In late 2012, Greve founded MER, a full-service music company in which he is the managing partner. The company offers management, booking, promotion and label functions.
In 2015, Greve signed 18 year old artist, DJ and producer
Alan Walker
Alan Olav Walker (born 24 August 1997) is a Norwegian DJ and record producer. His songs "Faded (Alan Walker song), Faded", "Sing Me to Sleep", "Alone (Alan Walker song), Alone", "All Falls Down (Alan Walker song), All Falls Down" (with Noah Cy ...
to 3MER. Walker released his debut single «
Faded» (co-written by Gunnar Greve) in late 2015. The single was certified platinum and gold in a total of 23 countries, and entered the
Billboard Hot 100
The ''Billboard'' Hot 100, also known as simply the Hot 100, is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), ...
.
In June 2016, Walker released his follow-up single "
Sing Me to Sleep
"Sing Me to Sleep" is a song by Norwegian DJ and record producer Alan Walker
Alan Olav Walker (born 24 August 1997) is a Norwegian DJ and record producer. His songs "Faded (Alan Walker song), Faded", "Sing Me to Sleep", "Alone (Alan Walker s ...
" (also co-written by Gunnar Greve). In October 2016, Gunnar Greve signed a publishing deal with
Sony/ATV Music Publishing / Stellar Songs Ltd.
Today, Greve works actively as an A&R, manager and songwriter for artists, producers and songwriters such as
Alan Walker
Alan Olav Walker (born 24 August 1997) is a Norwegian DJ and record producer. His songs "Faded (Alan Walker song), Faded", "Sing Me to Sleep", "Alone (Alan Walker song), Alone", "All Falls Down (Alan Walker song), All Falls Down" (with Noah Cy ...
,
Paperboys
A paperboy is someoneoften an older child or adolescentwho distributes printed newspapers to homes or offices on a regular route, usually by bicycle or automobile. In Western nations during the heyday of print newspapers during the early 20th cen ...
and
Mood Melodies
Anders Frøen, professionally known as Mood Melodies, is a Norwegian record producer and songwriter. He has produced and written songs for Zedd, Jessie J, Alan Walker, Brandy and Karmin
Karmin was an American pop duo consisting of Amy Ren ...
.
Short summary
2001 - 2008
* Recording artist with rap group Spetakkel and as a solo artist. Released a total of three albums, two EP's and various compilations/collaborations.
2009 - 2012
* Co-founder and artist manager at management company MADE in Bergen, Norway.
During this period, Greve represented artists
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
, Timbuktu, Tommy Tee and Paperboys.
2012 - to date
* Left MADE to establish full-service music company MER, with a talent roster including above-mentioned
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
,
Timbuktu
Timbuktu ( ; ; Koyra Chiini: ; ) is an ancient city in Mali, situated north of the Niger River. It is the capital of the Tombouctou Region, one of the eight administrative regions of Mali, having a population of 32,460 in the 2018 census.
...
,
Tommy Tee
Tommy Flåten (born 18 December 1971), best known by his stage name Tommy Tee, is a Norwegian record producer, rapper, broadcaster, record executive, concert promoter and magazine publisher. He is known as the godfather of Norwegian hip hop. Tee ...
and
Paperboys
A paperboy is someoneoften an older child or adolescentwho distributes printed newspapers to homes or offices on a regular route, usually by bicycle or automobile. In Western nations during the heyday of print newspapers during the early 20th cen ...
, in addition to artists and
Sandra Lyng
Sandra Lyng Haugen (born 18 April 1987) is a Norwegian singer.
Biography
Sandra Lyng Haugen is from the town of Mosjøen in Vefsn Municipality. She rose to popularity in 2004 after her participation in the Norwegian TV2 program '' Idol: Ja ...
,
Alan Walker
Alan Olav Walker (born 24 August 1997) is a Norwegian DJ and record producer. His songs "Faded (Alan Walker song), Faded", "Sing Me to Sleep", "Alone (Alan Walker song), Alone", "All Falls Down (Alan Walker song), All Falls Down" (with Noah Cy ...
, Paperboys,
Mood Melodies
Anders Frøen, professionally known as Mood Melodies, is a Norwegian record producer and songwriter. He has produced and written songs for Zedd, Jessie J, Alan Walker, Brandy and Karmin
Karmin was an American pop duo consisting of Amy Ren ...
, Cezinando and Jesper Borgen.
Awards and nominations
2009
*
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
- ''D'e Glede'' (studio album) - nominated for a
Norwegian Grammy award
*
Tommy Tee
Tommy Flåten (born 18 December 1971), best known by his stage name Tommy Tee, is a Norwegian record producer, rapper, broadcaster, record executive, concert promoter and magazine publisher. He is known as the godfather of Norwegian hip hop. Tee ...
- ''Studio Time'' (studio album) - awarded a
Norwegian Grammy award
2010
*
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
- ''Helt Om Natten, Helt Om Dagen'' (studio album) - awarded a
Norwegian Grammy award, out of four nominations.
2011
*
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
- ''Du Betyr Meg'' (studio album) - awarded two
Norwegian Grammy awards, out of four nominations.
*
Timbuktu
Timbuktu ( ; ; Koyra Chiini: ; ) is an ancient city in Mali, situated north of the Niger River. It is the capital of the Tombouctou Region, one of the eight administrative regions of Mali, having a population of 32,460 in the 2018 census.
...
- ''Sagolandet'' (studio album) - awarded a
Swedish Grammy award
2012
*
Vinni
Øyvind Sauvik (born 3 February 1976), better known by his stage name Vinni, is a Norwegian rapper and singer.
Biography
Born in Arendal, Norway, Sauvik moved with his parents to Tanzania when he was three years old, as they worked with develo ...
- ''Sommerfuggel i Vinterland'' (single) - nominated for a
Norwegian Grammy award
2013
*
Lars Vaular
Lars Nesheim Vaular (born 20 September 1984) is a Norwegian rapper, singer and songwriter from Åsane, Bergen. He started rapping in 2003. He initially released songs under the duo Tier'n og Lars before going solo.
Tier'n & Lars
Vaular had his ...
- ''1001 Hjem'' (studio album) - nominated for two
Norwegian Grammy awards
* Don Martin - ''En gang Romsåsgutt alltid Romsåsgutt'' - awarded a
Norwegian Grammy award
* Kaveh - ''Hjertet Kommer Først'' - nominated for a
Norwegian Grammy award
References
{{DEFAULTSORT:Greve, Gunnar
1982 births
Living people
Norwegian songwriters
Musicians from Bergen
Talent managers
Idol (Norwegian TV series)
Businesspeople from Bergen