''MEL'' was a men's magazine headquartered in
Marina del Rey, California.
Originally funded by
Dollar Shave Club
Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products fo ...
, ''Mel'' has been described by ''
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' journalist Amanda Hess as "the rare men's magazine that has taken upon itself to investigate masculinity, not enforce it".
The magazine has no advertisements.
''MEL'' was started in 2015 as a newsletter with five to seven employees.
It was originally published on the third-party site
Medium.
In 2018, ''MEL'' reworked the site and transitioned from Medium to a stand-alone website.
In 2017, ''MEL'' had approximately 1.4 million monthly unique visitors, which grew to 2.8 million by July 2018.
In 2020, traffic grew 30 percent, in part due to the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, reaching 4 million unique monthly visitors.
On March 24, 2021, ''MEL'' ceased publishing, and all staff were laid off.
On July 7, 2021, it was announced that ''MEL'' had been acquired by Recurrent Ventures, and would be relaunching under longtime editor in chief Josh Schollmeyer. On July 22, 2022, ''MEL'' staff were laid off again. In December 2023, digital media group Literally Media, who also owns other brands such as
Cracked.com,
I Can Has Cheezburger?,
Know Your Meme
Know Your Meme (KYM) is a website and video series that uses wiki
A wiki ( ) is a form of hypertext publication on the internet which is collaboratively edited and managed by its audience directly through a web browser. A typical wiki ...
, and
eBaum's World, purchased ''MEL'' for an undisclosed amount.
As of , articles up to the 2022 shutdown of operations are still live on the website, though Literally Media has not restarted publication of new articles.
References
External links
*
{{DEFAULTSORT:MEL (magazine)
2015 establishments in the United States
2022 disestablishments in the United States
Men's magazines published in the United States
Monthly magazines published in the United States
Magazines established in 2015
Magazines disestablished in 2022
Magazines published in California
Modern liberal magazines published in the United States
2023 mergers and acquisitions