MCM Worldwide
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MCM Worldwide is a luxury
fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...
brand originally founded in 1976 by fashion designer Michael Cromer. The brand’s signature
logo A logo (abbreviation of logotype; ) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in ...
-printed material, called Cognac Visetos, appears on many of its products. Its
brass Brass is an alloy of copper and zinc, in proportions which can be varied to achieve different colours and mechanical, electrical, acoustic and chemical properties, but copper typically has the larger proportion, generally copper and zinc. I ...
plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. MCM sells its products through wholesale accounts, franchises and directly operated stores. MCM was bought out by Sungjoo Group of Korea in 2005. the brand makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East, and the Americas.


History

The MCM label, originally stood popular during the 1980s for being "ostentatious and flashy". At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $250 million. Following a 1995 investigation of Cromer for alleged
tax evasion Tax evasion or tax fraud is an illegal attempt to defeat the imposition of taxes by individuals, corporations, trusts, and others. Tax evasion often entails the deliberate misrepresentation of the taxpayer's affairs to the tax authorities to red ...
by German tax authorities, banks and investors lost faith in MCM's financial stability. In 1997, the company was restructured, and its stores and trademark rights were split and sold. In 2005, the worldwide rights to the MCM brand were acquired from a Swiss financier by Sungjoo Group, a
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
n retail business founded by Sung-Joo Kim, the youngest daughter of South Korean magnate Kim Soo-Keon.businessoffashion.co
MCM Aims For $2 Billion Sales in Five Years
APRIL 22, 2016
At the time, MCM's global sales stood at $100 million.


Michael Michalsky, 2006–2013

Kim hired designer
Michael Michalsky Michael Michalsky (born 23 February 1967) is a German fashion designer. He is the founder and head designer of the fashion label ''Michalsky''. He is also the creative director of the luxury handbag manufacturer Modern Creation Munich, MCM since ...
and re-launched the brand in 2006 with a new store in
Berlin Berlin ( ; ) is the Capital of Germany, capital and largest city of Germany, by both area and List of cities in Germany by population, population. With 3.7 million inhabitants, it has the List of cities in the European Union by population withi ...
. MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others. In 2011, MCM debuted its largest store in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
’s Entertainment Building.


Adrian Josef Margelist, 2013–2016

On the occasion of the brand's 40th anniversary in 2016, MCM commissioned
Tobias Rehberger Tobias Rehberger (born June 2, 1966) is a German sculptor, born in Esslingen am Neckar. He studied under Thomas Bayrle and Martin Kippenberger at the Stadelschule in Frankfurt am Main, where he now teaches. Work Rehberger works in the wider ...
with a limited-edition capsule collection. MCM established a Milan design studio in 2017. By 2018, the brand presented its first full-fledged
ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...
collection at Pitti Uomo.


Dirk Schönberger, 2018–2023

In 2018, Dirk Schönberger joined MCM from
Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...
, initially as global creative officer; he was promoted to global brand officer in 2022. During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan. He teamed up with Puma in 2018 on a capsule that included footwear, clothing and accessories, and with
Crocs Crocs, Inc. is an American footwear company based in Broomfield, Colorado. It manufactures and markets the Crocs brand of foam footwear. Crocs, Inc. terms these "clogs," but they do not contain wood like traditional clogs. History 2002–20 ...
in 2022 on a footwear capsule. In 2023, Schönberger left the company.


Tina Lutz and Katie Chung, 2023-Present

In June 2023, MCM announced the dual appointment of Tina Lutz as Global Creative Lead and Katie Chung as Creative Director. Lutz is based in the brand's Milanese design studio, while Chung works in Seoul. Previously, Chung was creative director of South Korean menswear brand
Wooyoungmi Wooyoungmi (sometimes stylised in all caps) is a South Korean menswear clothing brand launched in Paris by the designer Youngmi Woo in 2002. It is sold through own-brand stores and global retailers. Art and architecture are sources of inspiration ...
. Lutz's prior experience includes time at Issey Miyake and Calvin Klein as well as cofounding a womenswear brand and launching a handbag line.


Other activities

MCM has had exclusive license agreements with
Marchon Eyewear Marchon Eyewear, Inc. is a manufacturer and distributor of eyewear. The company markets its products under numerous licensed brand names, including Calvin Klein, Columbia, Converse, DKNY, Donna Karan, Dragon, Ferragamo, Flexon, Karl Lagerfeld, L ...
(2015–2023) and
Marcolin Marcolin SpA is an Italian eyewear manufacturer founded in Veneto and headquartered in Longarone. Started in 1961 by Giovanni Marcolin Coffen, the eyewear manufacturer owns and licenses twenty-five different brands, including Tom Ford, Adidas, Sk ...
(since 2023) for the design, production and worldwide distribution of the brand’s eyewear. In 2019, MCM signed a 10-year licensing agreement with Inter Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021.


Campaigns

For its advertising campaigns, MCM has been working with renowned photographers including
Herb Ritts Herbert Ritts Jr. (August 13, 1952 – December 26, 2002) was an American fashion photographer and director known for his photographs of celebrities, models, and other cultural figures throughout the 1980s and 1990s. His work concentrated on b ...
(1996),
Daniel Sannwald Daniel Sannwald (born 1979) is a German photographer and director based in London. Education Sannwald studied at the Royal Academy of Fine Arts in Antwerp. Career Sannwald regularly contributes to fashion publications such as ''032c'', ''1 ...
(2015),
Juergen Teller Juergen Teller (born 28 January 1964) is a German fine-art and fashion photographer. He was awarded the Citibank Prize for Photography in 2003 and received the Special Presentation International Center of Photography Infinity Award in 2018. M ...
 (2023),
Craig McDean Craig McDean (born 1964 in England) is a British fashion photographer, originally from Middlewich, now based in New York City. Life McDean originally trained and worked as a car mechanic before studying photography at Mid Cheshire College (OND ...
(2024) and
Collier Schorr Collier Schorr (born 1963 as Patrice) is an American artist and fashion photographer best known for adolescent portraits that blend photographic realism with elements of fiction and youthful fantasy. Schorr grew up in Queens, New York and studied ...
(2024). Campaigns have featured
Cindy Crawford Cynthia Ann Crawford (born February 20, 1966) is an American model. During the 1980s and 1990s, she was among the most popular supermodels and a ubiquitous presence on magazine covers and runways, as well as fashion campaigns. She subsequently ...
(1996, 2023),
Billie Eilish Billie Eilish Pirate Baird O'Connell ( ; born December 18, 2001) is an American singer-songwriter and musician. She first gained public attention in 2015 with her debut single "Ocean Eyes (song), Ocean Eyes", written and produced by her broth ...
(2019),
Iann Dior Michael Ian Olmo (born March 25, 1999), known professionally as Iann Dior (stylized in all lowercase), is an American rapper, singer, and songwriter. He is best known for his guest appearance on 24kGoldn's 2020 single " Mood", which peaked atop ...
(2022),
Lindsay Lohan Lindsay Dee Lohan ( ; born July 2, 1986) is an American actress, singer, producer, and businesswoman. Born in New York City and raised on Long Island, Lohan was signed to Ford Models at age three. She appeared as a regular on the soap opera ' ...
(2023),
Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014, and List of award ...
(2024) and
Matt Dillon Matthew Raymond Dillon (born February 18, 1964) is an American actor. He has received various accolades, including a Screen Actors Guild Award and two Independent Spirit Awards alongside nominations for an Academy Award, a Golden Globe Award, ...
(2024).Miles Socha (18 July 2024)
Exclusive: Matt Dillon Broods in MCM’s Fall Campaign
 ''
Women's Wear Daily ''Women's Wear Daily'' (also known as ''WWD'') is a fashion-industry trade journal often referred to as the "Bible of fashion". Horyn, Cathy"Breaking Fashion News With a Provocative Edge" ''The New York Times''. (August 20, 1999). It provides i ...
''


Gallery

File:MCM Store, Berlin, Germany.jpg, MCM Store in Berlin File:MCM at Forum Shops.jpg, MCM Store in Las Vegas File:MCM Heritage Cognac Visetos Travel Collection.jpg, MCM Heritage Cognac Visitors Travel Collection File:MCM Stark Backpack in Cognac Visetos.jpg, MCM Stark Backpack in Cognac Visetos


References


External links

* {{Authority control Luggage brands Luggage manufacturers Design companies established in 1976 Manufacturing companies established in 1976 German brands High fashion brands Fashion accessory brands Retail companies of South Korea Eyewear brands of Germany