MCH Group is an international live-marketing company based in

Basel Basel ( ; ), also known as Basle ( ), ; ; ; . is a city in northwestern Switzerland on the river Rhine (at the transition from the High Rhine, High to the Upper Rhine). Basel is Switzerland's List of cities in Switzerland, third-most-populo ...

, Switzerland. MCH Group's core business is staging its own fairs as well as guest events. The international art fair

Art Basel Art Basel is a for-profit, privately owned and managed, international art fair staged annually in Basel (Switzerland), Miami Beach (US), Hong Kong and Paris. Art Basel provides a platform for galleries to show and sell their work to buyers, an ...

is the leading exhibition of MCH Group.

History

MCH Group has its roots in the "Schweizer Mustermesse", founded in 1916. In 2001, Messe Basel and Messe Zürich merged to “Messe Schweiz”. In 2009, Messe Schweiz was renamed MCH Group AG. In addition, MCH Group also comprise
ExpomobiliaMCH Global
an
MC²
as well as other holdings. Until 2019, MCH Group hosted the annual watch and jewelry show Baselworld, which gathered all the industry players from around the world: manufacturers, buyers, retailers, collectors, media, and enthusiasts. Depending on the source, the demise of this fair is attributed to the profound upheavals of the market and its own management failures. At its peak around 2015, BASELWORLD hosted 1,500 exhibitors from 40 nations on 140,000 square meters and welcomed over 150,000 visitors.

Organization and shareholders

MCH Group CEO a.i. Andrea Zappia was appointed in April 2025. The second member of the Executive Board is CFO Eleonora Gennari. In 2024, MCH Group employed around 1150 people. In the 2024 financial year, the group posted sales of CHF 435.7 million and a net profit of CHF 3 million . MCH Group is listed on the

SIX Swiss Exchange SIX Swiss Exchange (formerly SWX Swiss Exchange), based in Zürich, is Switzerland's principal stock exchange (the other being BX Swiss). SIX Swiss Exchange also trades other security (finance), securities such as Swiss government bonds and deriv ...

. The cantons of Basel-Stadt, Basel-Landschaft and Zurich and the city of Zurich held 49% of the share capital until 2020.The Extraordinary General Meeting of August 3 2020 approved two capital increases and the lifting of the restriction on transferability. It also agreed that Lupa Systems, an investment company controlled by

James Murdoch James Rupert Jacob Murdoch (born 13 December 1972) is an American - British businessman. He is the younger son of media mogul Rupert Murdoch and the former chief executive officer (CEO) of 21st Century Fox from 2015 to 2019. He was the chairma ...

, would become the new anchor shareholder of MCH Group with at least 30%, optionally up to 49%, and have representation on the Board of Directors. After a further capital increase in autumn 2022, Lupa's stake is 38.52%, with the public sector holding 39.02% (Canton Basel-Stadt 37.52%, Canton and City of Zurich 1.50%).

Field of Activity

The core business of MCH Group is the organization of international and national exhibitions. The exhibition portfolio comprises around 25 exhibitions that are organized and staged by MCH Group's exhibition companies. The most important exhibitions include the international art fair

, with events in Basel, Miami Beach, Paris and Hong Kong, and the Swiss exhibitions Swissbau, IGEHO, Giardina, and HOLZ. Fantasy Basel is one of many guest exhibitions. MCH Group also rents out its infrastructure in Basel and Zurich to external exhibition, congress and event organizers. The exhibition sites comprise an exhibition area of 162,000 m² in Basel and 33,000 m² in Zurich. The third business field is Live Marketing Solutions, with the companie
MCH Global

MC²
' an
Expomobilia
They offer services in the fields of strategy, conception, marketing, sponsoring, event management and stand construction.

References

External links

Official website
{{Authority control Marketing companies