Mascot International A/S is an international, family-run

textile company The textile industry is primarily concerned with the design, Production (economics), production and distribution of textiles: yarn, textile, cloth and clothing. Industry process Cotton manufacturing Cotton is the world's most important natu ...

with headquarters in Pårup, west of Silkeborg, Denmark. MASCOT designs, manufactures, and markets

workwear Workwear is clothing worn for work, especially work that involves manual labour. Often those employed within trade industries elect to be outfitted in workwear because it is built to provide durability and safety. The workwear clothing industr ...

, safety workwear and safety

footwear Footwear refers to garments worn on the feet, which typically serve the purpose of protective clothing, protection against adversities of the environment such as wear from rough ground; stability on slippery ground; and temperature. *Shoes and si ...

. The company is 100% owned by the Grosbøl family.

Board and the Supervisory Board

The

Executive Board A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulations ...

consists of five members, with Michael Grosbøl as the

Managing Director A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. The Board consists of Chairman John Grosbøl, Tove Grosbøl, Michael Grosbøl, and Susie Grosbøl.

History

MASCOT was founded by John Kjaergaard Grosbøl in 1982 under the name Scan Termo Konfektion Aps, selling

winter clothes Winter clothing are clothes used for protection against the particularly cold weather of winter. Often they have a good water resistance, consist of multiple layers to protect and insulate against low temperatures. Winter clothes are especially o ...

. The little bear in the logo symbolised durability and warmth, and soon MASCOT was best known as "the bear". In 1989, workwear was launched. The name became Mascot International A/S in 1995. From 1992 to 2002, Mascot increased its sales to $300 million. In 2002, Michael John Grosbøl took over the daily management of the company from his father John, who became

Chairman of the Board The chair, also chairman, chairwoman, or chairperson, is the presiding officer of an organized group such as a Board of directors, board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by ...

of Mascot International. In 2003, the company had revenue of DKK 260 million, and was the fourth largest producer of workwear in Europe. There were approximately 160

employees Employment is a relationship between two parties regulating the provision of paid labour services. Usually based on a contract, one party, the employer, which might be a corporation, a not-for-profit organization, a co-operative, or any othe ...

in Denmark, while the rest worked in sewing factories in the Far East. In 2007, the company made nearly DKK 55 million, the largest earnings in MASCOT's history. In 2010, this result was beaten, as the

profit Profit may refer to: Business and law * Profit (accounting), the difference between the purchase price and the costs of bringing to market * Profit (economics), normal profit and economic profit * Profit (real property), a nonpossessory inter ...

before taxes was just over 55 million. Company milestones in recent years include the establishment of its own SA8000 certified

factory A factory, manufacturing plant or production plant is an industrial facility, often a complex consisting of several buildings filled with machinery, where workers manufacture items or operate machines which process each item into another. Th ...

in Vietnam in 2008. and the purchase of a large piece of land in

Pårup Pårup is a small village, with a population of 239 (1 January 2025), in Ikast-Brande Municipality, Central Denmark Region in Denmark. It is located between Silkeborg and Ikast Ikast is a Danish town in Central Denmark Region (''Region Midtjy ...

, Denmark, where they will build a new headquarters bringing together all of MASCOT's Danish activities. The new headquarters is expected to be completed in 2017. In 2018, MASCOT built its production facilities in Vietnam and Laos.

Sponsorship

In January 2023, MASCOT entered into a sponsorship agreement with

Shamrock Rovers Shamrock Rovers Football Club is an Irish professional Association football, football club based in Tallaght, South Dublin. The club's senior team competes in the League of Ireland Premier Division and it is List of football clubs by competit ...

as principal partner and front shirt sponsor of the men's team. In February of the same year, the company announced a partnership agreement with Alfa Romeo F1 Team, where the team's HQ staff at the Sauber Group’s factory in Hinwil, Switzerland, will wear MASCOT’s latest and most innovative product range, MASCOT CUSTOMIZED.

References

{{Reflist

External links

Mascot International's official website
Clothing companies of Denmark Companies based in Silkeborg Municipality Danish companies established in 1982