''Lürzer's Archive'' (also known as ''Luerzer’s Archive'') is a bi-monthly magazine for the advertising industry which features advertising campaigns for print and TV from around the world. The magazine was founded in 1984 and has a global circulation of 38,000, and has been described as "one of the foremost advertising magazines in the world." The headquarters of the magazine is in
Vienna.
In an interview with
editor-in-chief Michael Weinzettl, Romanian magazine ''
Sapte Seri'' said, "Whether you enter the offices of a big advertising agency or a small creative boutique, invariably you will see somewhere on the white shelves a collection of Lürzer's Archive. You don’t find these magazines in press kiosks, but those who work in advertising know them by heart. They are their tools for inspiration and small 'innocent thefts'".
Since 1998 the magazine has also published Lürzer's Archive Specials; volumes on
photography,
Illustration
An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, vid ...
,
packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...
, product/music
design and other creative fields. In 2011 they began to publish the 200 Best series, along with apps for iPhone and iPad.
The magazine was founded by Walter Lürzer,
a cofounder of advertising agencies
Ogilvy & Mather,
TBWA Frankfurt and Lürzer, Conrad,
Publicis,
MullenLowe
MullenLowe U.S. is a Boston, Massachusetts-based advertising and marketing communications agency, a part of MullenLowe Group owned by multinational advertising network Interpublic Group of Companies (IPG). It has regional offices in Los Angeles, N ...
,
Havas,
McCann McCann may refer to:
* McCann (surname)
* McCann (company), advertising agency
* McCann Worldgroup, network of marketing and advertising agencies
* Marist College athletic facilities
** McCann Arena
** James J. McCann Baseball Field
* McCann Rescu ...
and
Saatchi & Saatchi which in 1980 merged with
Leo Burnett. At first based in
Frankfurt,
Germany, in 2002 the magazine’s head office relocated to
Salzburg,
Austria and then to
Vienna, Austria, in 2008. Michael Weinzettl, who was appointed editor-in-chief in the 1980s, became publisher after Lürzer's death in April 2011.
In 1997 a Chinese version began to be published and in 2004 African distribution commenced in
Nigeria and was later extended to cover the whole of
Africa. In 2005 expansion into Eastern Europe began in
Romania.
In 2005 the first annual Lürzer´s Archive students contest was staged for the first time and from February 2011 it began to feature digital campaigns.
References
External links
*
{{DEFAULTSORT:Lurzer's Archive
1984 establishments in Austria
Bi-monthly magazines
Magazines about advertising
Magazines established in 1984
Magazines published in Vienna
Professional and trade magazines