Luzianne (an adaptation of "Luzianna", a Cajun pronunciation for "

Louisiana Louisiana ( ; ; ) is a state in the Deep South and South Central regions of the United States. It borders Texas to the west, Arkansas to the north, and Mississippi to the east. Of the 50 U.S. states, it ranks 31st in area and 25 ...

") is the brand name for a line of Southern beverages and packaged goods, of which Luzianne coffee and iced tea products are the best known. Although most Luzianne products are available throughout the country, the popularity of the brand rests mainly in the

Southern United States The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, Dixieland, or simply the South) is List of regions of the United States, census regions defined by the United States Cens ...

. Products carrying the Luzianne brand name are manufactured by the Reily Foods Company, which has its headquarters in

New Orleans, Louisiana New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...

. In 2017, Luzianne was the second largest seller of tea in the United States, with annual sales of over $200 million.

History

In the late 1890s, William B. Reily was operating a wholesale grocery company in

Monroe, Louisiana Monroe is the ninth-largest city in the U.S. state of Louisiana, and is the parish seat and largest city of Ouachita Parish. With a 2020 census-tabulated population of 47,702, it is the principal city of the Monroe metropolitan statistical ...

. Noticing the high demand for coffee products, Reily decided to move south to New Orleans to start a business that would roast, grind, package, and distribute canned

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

. In December 1902, he started his coffee business, and the Luzianne brand was born. Although William Reily began selling

tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of south-western China and nor ...

products under the Luzianne name just one year after opening his coffee business, his focus remained squarely on the roasting and distribution of his coffee products. Over the next 30 years, the popularity of

iced tea Iced tea (or ice tea) is a form of cold tea. Though it is usually served in a glass with ice, it can refer to any tea that has been chilled or cooled. It may be sweetened with sugar or syrup, or remain unsweetened. Iced tea is also a popular pac ...

grew stronger, especially in the South, due in part to the continued proliferation of refrigerators and, consequently, the production of ice. In 1932, recognizing the popularity of iced tea, Reily began brewing a tea made specifically for iced tea called Luzianne Iced Tea. Although the Reily family has continued to roast and sell coffee under the Luzianne name, Luzianne Iced Tea has become the leading product under that brand, in large part due to the guidance of Reily's sons (William B. Reily, Jr. and James W. Reily) and later his grandson (William B. Reily III). Little has changed about the original flavor of Luzianne Iced Tea since 1932, but product extensions have been developed by the Reily Foods Company to meet consumer demand for flavored teas. Reily Foods first developed and distributed Peach Mango and Raspberry flavorings, which were liquid concentrations that were added to original Luzianne Iced Tea to give added fruit flavor. Most recently, Reily has begun selling a line of fruit-flavored teas (lemon, raspberry, peach) with the flavor already added to the bag. As a young actress in the 1950s,

Betty White Betty Marion Ludden ( White; January 17, 1922December 31, 2021), known professionally as Betty White, was an American actress and comedian. A pioneer of early television with a career spanning almost seven decades, she was noted for her vas ...

appeared in multiple television advertisements. Oscar-winning actor

Burl Ives Burl Icle Ivanhoe Ives (June 14, 1909 – April 14, 1995) was an American Folk music, folk singer and actor with a career that spanned more than six decades. Ives began his career as an itinerant singer and guitarist, eventually launching his o ...

appeared in a number of frequently aired television commercials for Luzianne Tea during the 1970s and 1980s.

Products

Iced Tea *Luzianne Iced Tea *Luzianne Decaf Iced Tea *Luzianne Green Iced Tea *Luzianne Peach Iced Tea *Luzianne Raspberry Iced Tea *Luzianne Lemon Iced Tea *Luzianne Iced Tea Flavoring – Peach Mango *Luzianne Iced Tea Flavoring – Raspberry
Coffee *Luzianne White Label Dark Roast Coffee & Chicory *Luzianne Red Label "For All Coffeemakers" Coffee & Chicory *Luzianne Premium Blend Medium Roast Drip Grind Coffee & Chicory
Cajun Seasoning and Meals *Luzianne Cajun Chicken Coating *Luzianne Cajun Seafood Coating *Luzianne Cajun Seasoning *Luzianne Cajun Creole Dinner – Dirty Rice *Luzianne Cajun Creole Dinner – Creole *Luzianne Cajun Creole Dinner – Etouffee *Luzianne Cajun Creole Dinner – Gumbo *Luzianne Cajun Creole Dinner – Jambalaya

References

{{reflist

External links

Reily Foods web site
Tea brands in the United States Iced tea brands Louisiana cuisine Drink companies of the United States Food and drink companies based in Louisiana