Luxify is a Hong Kong–based company, providing an online

marketplace A marketplace, market place, or just market, is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from ...

for new,

vintage In winemaking, vintage is the process of picking grapes to create wine. A vintage wine is one made from grapes that were all, or primarily, grown and harvested in a single specified year. In certain wines, it can denote quality, as in Port wine ...

and used luxury goods. The company manages an online

website in which members buy and sell a variety of luxury goods. It was Hong Kong's first online marketplace to buy and sell luxury goods The site has over 15 categories, including real estate,

watch A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...

es,

jewelry Jewellery (or jewelry in American English) consists of decorative items worn for personal adornment such as brooches, ring (jewellery), rings, necklaces, earrings, pendants, bracelets, and cufflinks. Jewellery may be attached to the body or the ...

luxury cars A luxury car is a passenger automobile providing superior comfort levels, features, and equipment. More expensive materials and surface finishes are used, and buyers expect a correspondingly high build quality. The term is relative and unavo ...

yacht A yacht () is a sail- or marine propulsion, motor-propelled watercraft made for pleasure, cruising, or racing. There is no standard definition, though the term generally applies to vessels with a cabin intended for overnight use. To be termed a ...

aircraft An aircraft ( aircraft) is a vehicle that is able to flight, fly by gaining support from the Atmosphere of Earth, air. It counters the force of gravity by using either Buoyancy, static lift or the Lift (force), dynamic lift of an airfoil, or, i ...

, luxury handbags, art, collectibles,

furniture Furniture refers to objects intended to support various human activities such as seating (e.g., Stool (seat), stools, chairs, and sofas), eating (table (furniture), tables), storing items, working, and sleeping (e.g., beds and hammocks). Furnitur ...

, antiques and fine wines and spirits. As of March 2016, the website had over 22,000 listings from luxury dealers from all over the world, making a US$18.6 billion marketplace. Luxify also has offices in

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

and

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

and local partners in

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

and

Jakarta Jakarta (; , Betawi language, Betawi: ''Jakartè''), officially the Special Capital Region of Jakarta (; ''DKI Jakarta'') and formerly known as Batavia, Dutch East Indies, Batavia until 1949, is the capital and largest city of Indonesia and ...

History

The company was founded in 2014 by Hong Kong–based businessmen Florian Martigny and Alexis Zirah to create a global marketplace specifically for luxury products. When the founders were looking to buy luxury products in Hong Kong, they were disappointed when they couldn't locate a reliable online resource, where people could trade items. Realising that most luxury purchases, especially in Asia, were influenced by online touchpoints, they decided to create an online marketplace for new and used luxury products with the aim of creating more liquidity and transparency in the luxury market. They officially launched their website Luxify.com in 2014. Luxify received its angel

funding Funding is the act of providing resources to finance a need, program, or project. While this is usually in the form of money, it can also take the form of effort or time from an organization or company. Generally, this word is used when a firm use ...

round from

private investors An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible debt ...

located in

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

and

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

to continue its global expansion. Luxify was named one of Asia's most promising internet companies in 2015. The company also partners with luxury goods companies to widen their market and reach. In June 2015, Luxify partnered with Landscope Christie's International Real Estate to offer consultative service for clients who wish to purchase the finest overseas vineyard properties. Also, seeing Philippines as being one of the greatest economic growth countries in Asia, Luxify teamed up with Salcedo Auctions, which is the only auction house in the Philippines to specialise in the sale of fine art, jewelry, decorative arts and collective accessories, to promote its upcoming Collector's Sale auction. In October the same year, Luxify partnered with Zachy Wine Auction for its final auction of the Fall 2015 Hong Kong season to showcase collections of some of the finest wines and spirits.

Notable listings

Apart from listing famous brand items like supercars and classic cars from

Rolls-Royce Rolls-Royce (always hyphenated) may refer to: * Rolls-Royce Limited, a British manufacturer of cars and later aero engines, founded in 1906, now defunct Automobiles * Rolls-Royce Motor Cars, the current car manufacturing company incorporated in ...

Ferrari Ferrari S.p.A. (; ) is an Italian luxury sports car manufacturer based in Maranello. Founded in 1939 by Enzo Ferrari (1898–1988), the company built Auto Avio Costruzioni 815, its first car in 1940, adopted its current name in 1945, and be ...

and

Porsche Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see below), is a German automobile manufacturer specializing in luxury, high-performance sports cars, SUVs and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Th ...

; and classic watches from

Hublot Hublot () is a Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco. The company operates as a wholly owned subsidiary of the French luxury conglomerate LVMH. History A scion of the Italian Binda Group dynasty, best known for m ...

and

Rolex Rolex () is a Swiss watch brand and manufacturer based in Geneva, Switzerland. Founded in 1905 as ''Wilsdorf and Davis'' by German businessman Hans Wilsdorf and his eventual brother-in-law Alfred Davis in London, the company registered ''Rolex ...

; Luxify also has notable and special listings: * August 2016: one of the most complete and highest-quality

tyrannosaurus ''Tyrannosaurus'' () is a genus of large theropod dinosaur. The type species ''Tyrannosaurus rex'' ( meaning 'king' in Latin), often shortened to ''T. rex'' or colloquially t-rex, is one of the best represented theropods. It lived througho ...

rex skulls – "Rees Rex" was listed on Luxify, for at least $1.8 million US dollars. Separately, a mounted

triceratops ''Triceratops'' ( ; ) is a genus of Chasmosaurinae, chasmosaurine Ceratopsia, ceratopsian dinosaur that lived during the late Maastrichtian age of the Late Cretaceous Period (geology), period, about 68 to 66 million years ago on the island ...

prorsus skeleton, with a reserve of around $790,000 US dollars; and a mounted tyrannosaurus rex skeleton priced at $2.39 million; were also listed. The fossils were discovered by Theropoda Expeditions, a private American dinosaur fossil exploration firm, in 2015. * December 2015: The former home of famous pop star

Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...

, Neverland, was listed on Luxify after it was on the market for sale for six months and failed to attract local buyers. It was listed on Luxify for around US$100 million with the aim of targeting Asia's super wealthy. * December 2015:

Michael Jordan Michael Jeffrey Jordan (born February 17, 1963), also known by his initials MJ, is an American businessman and former professional basketball player, who is currently a minority owner of the Charlotte Hornets of the National Basketball Ass ...

’s estate in Highland Park was also listed on Luxify.

References

{{reflist Retail companies of Hong Kong Hong Kong websites