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Heilerde-Gesellschaft Luvos Just GmbH & Co. KG is a German manufacturer of
During production, Luvos ''Heilerde'' is first dried, then sterilized at , and subsequently milled to achieve different fineness grades.
The three coarsest grades of Luvos—"1" (fine), "2" (coarse; external use), and "ultra-fine" (for children and those having weakened constitutions)—have been in production since the time of Just. In August 2010, an even finer grade, "micro-fine", was introduced, which is supposed to bind excess
medicinal clay
The use of medicinal clay in folk medicine goes back to prehistoric times. Indigenous peoples around the world still use clay widely. Such uses include external application to the skin and geophagy. The first recorded use of medicinal clay goes ...
(''Heilerde'', "healing-earth")-based products for both internal and external application. Four different fineness grades of loess
A loess (, ; from ) is a clastic rock, clastic, predominantly silt-sized sediment that is formed by the accumulation of wind-blown dust. Ten percent of Earth's land area is covered by loesses or similar deposition (geology), deposits.
A loess ...
in both capsule and powder form are available from the company, as well as cosmetics products. The Luvos purified loess consists mainly of montmorillonite
Montmorillonite is a very soft phyllosilicate group of minerals that form when they precipitate from water solution as microscopic crystals, known as clay. It is named after Montmorillon in France. Montmorillonite, a member of the smectite grou ...
.
History
Luvos was established by alternative medicine practitionerAdolf Just
Adolf Just (born 8 August 1859, Lüthorst near Dassel, Kingdom of Hanover; died 20 January 1936, Blankenburg (Harz) was a German naturopath. He was the founder of the sanatorium Jungborn in Eckertal (resin).
Life
He began an apprenticeship ...
in Blankenburg in 1918.
Previously, Just had founded the ''Jungborn'' in 1895, a center for alternative healing, where he had extolled and popularized the healing properties of certain clays. The ''Jungborn'' was situated between Eckertal
Eckertal is a hamlet of about 160 inhabitants in Bad Harzburg in Lower Saxony, Germany.
Location
The settlement is situated just north of the Harz mountain range at the entrance of the densely forested Ecker valley, about downstream of the Eck ...
and Stapelburg
Stapelburg is a village and a former municipality in the Harz (district), district of Harz, in Saxony-Anhalt, Germany.
Since 1 January 2010, it is part of the Nordharz municipality.
Geography
It is located at the northern foot of the Harz mounta ...
in the Harz
The Harz (), also called the Harz Mountains, is a highland area in northern Germany. It has the highest elevations for that region, and its rugged terrain extends across parts of Lower Saxony, Saxony-Anhalt, and Thuringia. The name ''Harz'' der ...
, an area which later became part of East Germany
East Germany, officially known as the German Democratic Republic (GDR), was a country in Central Europe from Foundation of East Germany, its formation on 7 October 1949 until German reunification, its reunification with West Germany (FRG) on ...
. Therefore, the Luvos company was relocated to Friedrichsdorf in the Taunus
The Taunus () is a mountain range in Hesse and Rhineland-Palatinate, Germany, located north west of Frankfurt and north of Wiesbaden. The tallest peak in the range is '' Großer Feldberg'' at 878 m; other notable peaks are '' Kleiner Feldberg' ...
.
The company is still family-owned today and run by Just's great-granddaughter Ariane Kaestner.
In 2017 the company was fined €40,000 for fraudulent advertisements.
Products
During production, Luvos ''Heilerde'' is first dried, then sterilized at , and subsequently milled to achieve different fineness grades.
The three coarsest grades of Luvos—"1" (fine), "2" (coarse; external use), and "ultra-fine" (for children and those having weakened constitutions)—have been in production since the time of Just. In August 2010, an even finer grade, "micro-fine", was introduced, which is supposed to bind excess cholesterol
Cholesterol is the principal sterol of all higher animals, distributed in body Tissue (biology), tissues, especially the brain and spinal cord, and in Animal fat, animal fats and oils.
Cholesterol is biosynthesis, biosynthesized by all anima ...
and bile acid
Bile acids are steroid acids found predominantly in the bile of mammals and other vertebrates. Diverse bile acids are synthesized in the liver in peroxisomes. Bile acids are conjugated with taurine or glycine residues to give anions called bile ...
s.
In 2004, 90% of company revenue came from Germany, the rest was made with exports, primarily to Austria, Switzerland, Italy, Scandinavia, and America.
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See also
*Lebensreform
''Lebensreform'' (; 'life reform' in English) is a German term that serves as an umbrella for various social reform movements that have emerged since the mid-19th century, particularly originating from Germany and Switzerland. In its early d ...
References
External links
* {{DEFAULTSORT:Luvos Health care companies established in 1918 Companies based in Hesse Medicinal clay German companies established in 1918