Luvo Inc. '' oo- vō' is a privately held frozen food company that develops, manufactures, markets and sells retail food products. Its products are sold by retail chains in the United States and grocery stores in

British Columbia British Columbia (commonly abbreviated as BC) is the westernmost Provinces and territories of Canada, province of Canada, situated between the Pacific Ocean and the Rocky Mountains. It has a diverse geography, with rugged landscapes that include ...

and

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central C ...

, Canada. Luvo products are also served on some

Delta Air Lines Delta Air Lines, Inc., typically referred to as Delta, is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along wi ...

' flights.Delta staff writer (Posted 14 Jan 2014)
"Delta Continues Transcend Enhancements with New Food and Wine"

. Retrieved 22 July 2015

History

Luvo was launched in 2013 to sell trans-fat free and nutrition-focused frozen entrées through

Publix Publix Super Markets, Inc., commonly known as Publix, is an employee ownership, employee-owned American supermarket chain headquartered in Lakeland, Florida. Founded in 1930 by George W. Jenkins, Publix is a Privately held company, private corp ...

Safeway Safeway is an American supermarket chain founded by Marion Barton Skaggs in April 1915 in American Falls, Idaho. The chain provides grocery items, food and general merchandise and features a variety of specialty departments, such as bakery, de ...

and

Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technolog ...

. In January 2014,

Christine M. Day Christine M. Day (born 1962) is a Canadian retail executive. She has been the CEO of the Vancouver-based food company Luvo Inc. since January 2014. From 2008 through December 2013, she was the CEO of the Canadian clothing company Lululemon Athlet ...

invested in the company and became

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especiall ...

. She was previously the CEO of

lululemon athletica lululemon athletica inc. (; styled in all lowercase) is a Canadian multinational athletic apparel retailer headquartered in British Columbia and incorporated in Delaware, United States. It was founded in 1998 as a retailer of yoga pants and oth ...

and also spent 20 years at

Starbucks Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 ...

, eventually becoming the head of Asia-Pacific division. Luvo’s head office is based in

Vancouver, British Columbia Vancouver ( ) is a major city in western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the ...

, Canada. Products are manufactured and sold in both the United States and in Canada.

Products

Packaging and preparation

Luvo products can be prepared in the oven or

microwave Microwave is a form of electromagnetic radiation with wavelengths ranging from about one meter to one millimeter corresponding to frequency, frequencies between 300 MHz and 300 GHz respectively. Different sources define different fre ...

. The company has a patented technology that allows the food to be cooked evenly in a paper pouch. The packaging allows the food to be steam-cooked and is modeled after the traditional French cooking method "

en papillote ''En papillote'' (; French for "enveloped in paper"), or ''al cartoccio'' in Italian, is a method of cooking in which the food is put into a folded pouch or parcel and then baked. This method is most often used to cook fish or vegetables, but lamb ...

Brand ambassadors

Luvo has a brand ambassador program with professional athletes who are also investors. In June 2013, the five-time

World Series The World Series is the annual championship series of Major League Baseball (MLB) in the United States and Canada, contested since 1903 World Series, 1903 between the champion teams of the American League (AL) and the National League (NL). The ...

champion and former

New York Yankees The New York Yankees are an American professional baseball team based in the New York City borough of the Bronx. The Yankees compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. They are one o ...

captain

Derek Jeter Derek Sanderson Jeter ( ; born June 26, 1974) is an American former professional baseball shortstop, businessman, and baseball executive. As a player, Jeter spent his entire 20-year Major League Baseball (MLB) career with the New York Yankees ...

became a partner of Luvo. A ''

New York Daily News The New York ''Daily News'', officially titled the ''Daily News'', is an American newspaper based in Jersey City, NJ. It was founded in 1919 by Joseph Medill Patterson as the ''Illustrated Daily News''. It was the first U.S. daily printed in Ta ...

'' article said that Jeter grew up eating fast food, though he now promotes healthy eating and lifestyle choices through his Turn 2 Foundation. In June 2015, Luvo announced the American football player,

Russell Wilson Russell Carrington Wilson (born November 29, 1988) is an American football quarterback for the Denver Broncos of the National Football League (NFL). He previously played his first 10 seasons for the Seattle Seahawks. Wilson is widely regarded ...

, as a brand ambassador. Wilson is the founder of summer football camps called Passing Academy which teach children and teenagers (ages 8–17) fundamental skills of a great football player, including food choices. On August 10, 2015, the Olympic swimmer

Natalie Coughlin Natalie Anne Coughlin Hall (born August 23, 1982) is an American former competition swimmer and twelve-time Olympic medalist. While attending the University of California, Berkeley, she became the first woman ever to swim the 100-meter backstro ...

became a brand ambassador and investor in Luvo."Why Derek Jeter, Russell Wilson, and a 12-Time Olympic Medalist Invested in This Food Startup"
''inc'', 10 August 2015. Retrieved 10 August 2015.

References

{{reflist Manufacturing companies based in Vancouver Canadian companies established in 2013

History

Products

Menu

Packaging and preparation

Brand ambassadors

References