Lurpak is a Danish brand of

butter Butter is a dairy product made from the fat and protein components of Churning (butter), churned cream. It is a semi-solid emulsion at room temperature, consisting of approximately 81% butterfat. It is used at room temperature as a spread (food ...

owned by

Arla Foods Arla Foods is a Danish-Swedish multinational co-operative based in Viby, Denmark. It is the fifth biggest dairy company in the world and the largest producer of dairy products in Scandinavia and United Kingdom. Arla Foods was formed as the re ...

. It is sold in over 75 countries worldwide, and is known for its distinctive silver packaging. Lurpak came into existence in October 1901 after a cooperative of several Danish dairy farmers decided to create and register a common brand and mark for butter to increase sales. Its trumpetlike logo is based on the lur, an ancient brass instrument once used in

Scandinavia Scandinavia is a subregion#Europe, subregion of northern Europe, with strong historical, cultural, and linguistic ties between its constituent peoples. ''Scandinavia'' most commonly refers to Denmark, Norway, and Sweden. It can sometimes also ...

Lurpak's principal market is the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

. Lurpak butter is made from

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

, but their spreadable range contains

rapeseed oil Close-up of canola blooms Canola flower Rapeseed oil is one of the oldest known vegetable oils. There are both edible and industrial forms produced from rapeseed, the seed of several cultivars of the plant family Brassicaceae. Historica ...

Product range

* Lurpak Slightly Salted Butter * Lurpak Cheese Spread * Lurpak Lighter Spreadable * Lurpak Lightest Spreadable * Lurpak Organic Spreadable * Lurpak Unsalted * Lurpak Spreadable Slightly Salted Butter * Lurpak Spreadable Margarine Butter * Lurpak With Crushed Garlic * Lurpak Olive Oil Spread * Lurpak Softest Slightly Salted (launched Spring 2018) * Lurpak Plant Based

Advertising campaigns

In 1985, Lurpak launched a television campaign for the United Kingdom featuring Douglas, a trombonist made from butter, trying to play the famous classical composition Flight of the Bumblebee by Rimsky-Korsakov at the end of each advert spot (usually being stopped by the voiceover "Not now, Douglas!"), in tribute to Arthur Tolcher's appearances on the television show '' Morecambe and Wise''. This was created by Aardman Animations, and featured the voice of Penelope Keith, with the intro to the Agnus Dei from Faure's ''Requiem'' as background music. This ran for almost twenty years, until Lurpak repositioned with the "Good Food Deserves Lurpak" campaign, created by Wieden+Kennedy, and featuring the voice of

Rutger Hauer Rutger Oelsen Hauer (; 23 January 1944 – 19 July 2019) was a Dutch actor, with a career that spanned over 170 roles across nearly 50 years, beginning in 1969. In 1999, he was named by the Dutch public as the Best Dutch Actor of the Century. H ...

Similar brands

In the United Kingdom, discount retailer

Aldi Aldi (German pronunciation: ), stylised as ALDI, is the common company brand name of two German multinational family-owned discount supermarket chains operating over 12,000 stores in 18 countries. The chain was founded by brothers Karl and ...

has introduced its own brand lookalike "butter blended with rapeseed oil", named Nordpak, which is manufactured in

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

Lidl Lidl ( ) is a trademark, used by two Germany, German international discount supermarket, discount retailer chain store, chains that operates over 12,600 stores. The ''LD Stiftung'' operates the stores in Germany and the ''Lidl Stiftung & Co. K ...

and

Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...

also have their own brand lookalikes, named Danpak and Butterpak, respectively.

References

External links

*
Lurpak UK site
* {{Arla Foods Products introduced in 1901 Food brands of Denmark Arla Foods brands Brand name dairy products Butter Multinational companies headquartered in Denmark