Lunchly (stylized in

all caps In typography, text or font in all caps (short for "all capitals") contains capital letters without any lowercase letters. For example: All-caps text can be seen in legal documents, advertisements, newspaper headlines, and the titles on book co ...

) is an American brand of snack kits created and marketed by Lunchly LLC. The brand is promoted and founded as a joint venture between internet personalities Olajide "KSI" Olatunji,

Logan Paul Logan Alexander Paul (born April 1, 1995) is an American influencer, professional wrestler, Entrepreneurship, entrepreneur, boxing, boxer, and actor. He has over 23 million subscribers on his YouTube channel ''Logan Paul Vlogs'' and has ranked ...

, and Jimmy "MrBeast" Donaldson. It is marketed as a healthier competitor to

Kraft Heinz The Kraft Heinz Company (KHC), commonly known as Kraft Heinz (), is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh. Kraft Heinz is t ...

's Lunchables. The product line was announced on September 16, 2024. Each box includes a

Prime A prime number (or a prime) is a natural number greater than 1 that is not a product of two smaller natural numbers. A natural number greater than 1 that is not prime is called a composite number. For example, 5 is prime because the only ways ...

drink and a

Feastables Feastables is a chocolate and snack brand created by American YouTuber Jimmy Donaldson, better known as MrBeast. In January 2022, Donaldson announced the creation of his company which launched its own brand of chocolate bars called "MrBeast Bar ...

chocolate bar, each pre-existing popular products offered by the creators, along with three varieties including

turkey Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...

with cheese and crackers,

nachos Nachos are a Tex-Mex dish consisting of tortilla chips or '' totopos'' covered with cheese or chile con queso, as well as a variety of other toppings and garnishes, often including meats (such as ground beef or grilled chicken), vegetables ( ...

with salsa and

cheese Cheese is a type of dairy product produced in a range of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk (usually the milk of cows, buffalo, goats or sheep). During prod ...

, or

pizza Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...

History

The product was announced to the public by

KSI Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), better known by his online alias KSI, is an English influencer, professional boxer and musician. He is a co-founding member of YouTube group the Sidemen, the CEO of Misfits Boxing a ...

, and

MrBeast James Stephen "Jimmy" Donaldson (born May 7, 1998), commonly known by his online alias MrBeast, is an American YouTuber, media personality, and businessman. His YouTube videos, where he often hosts elaborate challenges and philanthropic effor ...

as a collaboration on September 16, 2024, following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits. Lunchly is intended as a "healthier" alternative to

's Lunchables, and the website features a calorie and sugar comparison to that product on its website. Sodium and saturated fat are not included on the comparison. At the time of Lunchly's release, Donaldson was in the midst of numerous controversies of his own. A number of social media experts speaking to ''

Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...

'' stated that Lunchly may benefit from the negative attention Donaldson was exposed to, while also noting that the launch may come across as a distraction. Following Lunchly's negative reception online, Paul claimed that Lunchly's headquarters had received a

bomb threat A bomb threat or bomb scare is a threat, usually verbal or written, to detonate an explosive or incendiary device to cause property damage, death, injuries, and/or incite fear, whether or not such a device actually exists. History Bomb threats ...

from a caller based in London.

Products

As of April 2025, Lunchly has three varieties of snack kits, all of which are reinterpretations of Lunchables products. *''"The Pizza"'': A consumer-built

kit with

tomato sauce Tomato sauce (; ; ) can refer to many different sauces made primarily from tomatoes. In some countries the term refers to a sauce to be served as part of a dish, in others it is a condiment. Tomatoes have a rich flavor, high water content, s ...

pepperoni Pepperoni is an American variety of spicy salami made from cured pork and beef seasoned with paprika and chili peppers. Before cooking, pepperoni is characteristically soft, slightly smoky, and bright red. Sliced pepperoni is one of the ...

, and

, a small Cherry Freeze Prime bottle, and a snack-sized Feastables Milk Crunch Bar, based on the "Pizza with Pepperoni" Lunchable. *''Fiesta Nachos'': A kit consisting of nacho chips with "

queso blanco White cheese includes a wide variety of cheese types discovered in different regions, sharing the sole common characteristic of their white hue. The specific type of white cheese can vary significantly depending on the geographical location. Na ...

" dipping cheese and salsa, a small Strawberry Banana Prime bottle, and a snack-sized Feastables Milk Chocolate Bar, based on the "Nachos with Cheese Dip and Salsa" Lunchable. *''Turkey Stack 'Ems'': A set of cheese, crackers,

, a small Ice Pop Prime bottle, and a snack-sized Feastables Milk Chocolate Bar, based on the "Turkey and American Cheese Cracker Stackers" Lunchable.

Reception

Marketing

Lunchly was criticized by a number of Internet personalities. YouTuber DanTDM expressed his disapproval of Lunchly, stating on

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

: "This is selling crap to kids who don't know better than to trust the people who are selling it to them." In response, KSI claimed that Lunchly's negative reception stemmed from a dislike that critics have for Paul, Donaldson, and himself. Forbes described the three packaged meals as "almost identical to existing offerings by Lunchables". After the product's launch, ''The Mary Sue'' stated that Lunchly was likely intended to boost sales for Prime Hydration and

Health concerns

Reviewing the product in October, YouTuber

Rosanna Pansino Rosanna Jeanne Reardon (born June 8, 1985), known professionally as Rosanna Pansino, is an American YouTuber, actress, author, businesswoman, and singer. She is known for hosting her baking series ''Nerdy Nummies'' on YouTube (2011–present). ...

reported finding

mold A mold () or mould () is one of the structures that certain fungus, fungi can form. The dust-like, colored appearance of molds is due to the formation of Spore#Fungi, spores containing Secondary metabolite#Fungal secondary metabolites, fungal ...

growing on the cheese in a packet of "The Pizza" style. Following this, a number of social media users claimed to have likewise found mold in Lunchly packages. The

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...

confirmed that it received over ten complaints about Lunchly, with one consumer reporting an illness linked to the product.

Doctor Mike Mikhail Oskarovich Varshavski (, ; born November12, 1989), known popularly as Doctor Mike, is a Russian-born American family medicine physician, YouTuber, internet personality, philanthropist, and professional boxer. His Instagram account wen ...

, a

family physician Family medicine is a medical specialty that provides continuing and comprehensive health care for the individual and family across all ages, genders, diseases, and parts of the body. The specialist, who is usually a primary care physician, i ...

who releases educational health videos on YouTube, acknowledged that the product's sugar and

saturated fat A saturated fat is a type of fat in which the fatty acid chains have all single bonds between the carbon atoms. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone, and fatty acids that each cont ...

were slightly less than Lunchables, but estimated that a child would have to eat 2.7 Lunchly Turkey Stack 'Ems to achieve their recommended lunchtime calorie intake, and in doing so would consume close to their

recommended daily intake The Dietary Reference Intake (DRI) is a system of nutrition recommendations from the National Academy of Medicine (NAM) of the National Academies (United States). It was introduced in 1997 in order to broaden the existing guidelines known as Recom ...

of sodium. UK health campaigners voiced similar criticism of Lunchly.

References

External links

Official website
{{navboxes, list1={{KSI{{Logan Paul{{MrBeast Brand name snack foods Food and drink introduced in 2024 Food for children KSI Logan Paul MrBeast Products introduced in 2024 2024 controversies Internet memes introduced in 2024 2020s fads and trends Internet-related controversies